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    SHIVAM GOEL 22IB475
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    This document is a case study analysis of Starbucks conducted by a group of students. It includes insights from consumer surveys about how customers enjoy Starbucks, their retention and membership rates, and annual income levels. A SWOT analysis of Starbucks is also presented. Key findings are that the majority of customers purchase via takeaway rather than dine in, retention rates are high but could be higher, over half lack a membership, and most customers earn less than RM50,000 annually.

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    This document is a case study analysis of Starbucks conducted by a group of students. It includes insights from consumer surveys about how customers enjoy Starbucks, their retention and membership rates, and annual income levels. A SWOT analysis of Starbucks is also presented. Key findings are that the majority of customers purchase via takeaway rather than dine in, retention rates are high but could be higher, over half lack a membership, and most customers earn less than RM50,000 annually.

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    5 views9 pages

    Business Analytics PPT Group2

    Uploaded by

    SHIVAM GOEL 22IB475
    This document is a case study analysis of Starbucks conducted by a group of students. It includes insights from consumer surveys about how customers enjoy Starbucks, their retention and membership rates, and annual income levels. A SWOT analysis of Starbucks is also presented. Key findings are that the majority of customers purchase via takeaway rather than dine in, retention rates are high but could be higher, over half lack a membership, and most customers earn less than RM50,000 annually.

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    of 9

    BUSINESS ANALYTICS ASSIGNMENT

    STARBUCKS CASE STUDY


    Anant Verma(22IB406)

    Anushka Saxena(22IB411)

    Arun Ganeshan(22IB412)

    Jay Maheshwari(22IB431)

    John J. Antony(22IB433)

    Parth Chaturvedi(22IB454)

    Purendra Singh Tomar(22IB463)

    Shivam Goel(22IB475)

    Vipin Sagar(22IB491)

    Joshlin Joy(22IB494)
    BY GROUP-2
    Detailed Consumer Insight
    HOW DO YOU USUALLY ENJOY STARBUCKS?

    From the pie chart, we can infer :-


    ● People who opt for takeaways(40.16%)
    are higher than dine in(37.70%).
    ● 16.39% people opt starbucks for drive
    through.
    ● Considerable amount of people belong
    to the never buying, non-coffee lovers
    and NA categories.
    ● By improving the ambience of the
    restaurant, introducing live
    entertainment shows etc., Starbucks
    can increase the number of people
    dining in.
    RETENTION RATE

    77.04% of people are willing to


    buy again which means there is a
    good retention rate in the brand.
    However, a small percentage
    (23%) has answered no which can
    be easily converted by putting a
    slight effort towards them.
    The effort could be in the form of
    product diversification,More
    accessibility,Special discounts in
    the form of student discounts.
    Membership ?
    This Pie Chart depicts the
    percentage in reference to the
    people having the membership.
    More than half of the customers do
    not have the membership which
    can be seen as a opportunity for
    Starbucks to grow and widen their
    customer base.
    This can not only help retain the
    customers but also will bring more
    customers if they spread
    awareness about the benefits of
    having a membership.
    Consumer’s Annual Income who visit
    Starbucks

    ● From the pie chart, it is evident that people


    whose annual income is less than
    RM25,000 are in greater proportion, which
    means we should target these customers
    and increase our portfolio of value-for-
    money items.
    ● People with an annual income of
    RM25,000 to RM50,000 rank second. The
    lowest average amount people earn is RM
    100,000–RM 150,000. Along with our
    focus on value-for-money goods, we
    should have some items that are premium
    and the best our brand can offer.
    SWOT ANALYSIS
    THANK YOU !

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