The Principle of

Speech Writing
What is speech?
A Speech is simply an official verbal
presentation that is meant to achieve a
certain goal, the aim of making a speech or
even writing one, is to convince your
audience to buy into your idea or pay
attention to your subject of discussion.

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 The Purpose
The
PRINCIPLE Audience Profile
S OF
SPEECH Organization Pattern
WRITING.
Word Choice
Duration and physical setting
To Entertain

To elicit emotion

To Convey Information

To Inspire
To motivate

To present options The Purpose

To Educate

To persuade

To Reminisce
 Audience Profile
Which group Which culture What do they what they What are
do they belong and language do know about know about their
to? they identify the subject? you? attitudes,
with? values, and
beliefs?

First Second Third fourth Fifth

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 Organization Pattern

Logical and Chronological Causal and Problem-

or time
Spatial or
Topical cause-and- solving
sequence geographical
Pattern effect pattern Pattern
pattern pattern

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 Logical or topical topic
This organizational Speech about (1) increase stamina,
pattern can also be used (2) decrease boredom,
in a speech that discusses “the benefits of
several sub-topics under listening to music and (3) improve
the banner of a primary while exercising. coordination. Each
topic – just attack them sub-topic or main
all in a logical sequence. could follow a topical point is distinct, but
structure divided ties back to the main
between the speech topic.
categories of how
music can

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 Chronological or time sequence pattern

Informative speeches about a series of events most commonly

engage the chronological style, as do many process speeches .

Arranging main points in chronological order can be helpful when

describing historical events to an audience as well as when the order of
events is necessary to understand what you wish to convey.

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 Spatial or geographical pattern
The spatial style is an especially useful organization pattern when the
main point’s importance is derived from its location or directional
focus. Things can be described from top to bottom, inside to outside,
left to right, north to south, and so on. Importantly, speakers using a
spatial style should offer commentary about the placement of the main
points as they move through the speech, alerting audience members to
the location changes.

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 Causal and cause-and- effect pattern

A causal speech informs audience members about

causes and effects that have already happened with
respect to some condition, event, etc. One approach
can be to share what caused something to happen,
and what the effects were.

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 Problem-solving Pattern

Use to persuade the audience to take particular

viewpoint

The speaker introduces a problem, and the the

outlines how this problem can be solved.

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 Word Choice

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 Duration and physical setting
How long will
your speech be?
How large is your
audience?

What is the
occasion? When is your
speech?
The Purpose
Audience Profile
Organization Pattern
Word Choice
Duration and physical setting
Summary
Research shows that well-organized
speeches are easier for listeners to
comprehend. 2. Research shows that
listeners find speakers who give well-
organized speeches more competent
and trustworthy.
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