Edward Hall

Geert Hofstede

MEET THE Fons Trompenaars

GURUS Terence Brake
John Mole
Richard D Lewis
SCORESHEETS

PERCEPTION & SELF & SOCIETY DECISIONS &

COGNITION COMMUNICATION
COMMUNICATION
ACROSS CULTURE How to be clear

How to be convincing

How to make the right impressions

HOW TO CLEAR

GRADE YOUR SLOW DOWN PUT PLENTY OF EXERCISE: TEMPO & TRIANGULATE YOUR
LANGUAGE COLOUR IN YOUR INTONATION MAIN IDEAS
VOICE

PROVIDE A ROUTE USE VERIFICATION

MAP & SIGNPOSTS LOOPS
ALONG THE WAY
HOW TO CLEAR

NAMES? TECHNICALITIES? BE CAREFUL ABOUT TIME AVOID MULTIPLE WATCH OUT FOR FALSE COMMON FALSE FRIENDS
NUMBER? JOT THEM NEGATIVES, FRIENDS
DOWN! UNDERSTATEMENT & IRONY

EXERCISE EXERCISE (OUR VERSION)

 Make Make a clear statement of good intentions

HOW TO BE Use Use the visual channel - carefully

CONVINCIN
G Use Use a clear argument structure

Emphasize emphasize empathy & joint vision (we = you + me)

 1. Join the global culture
2. Be yourself
HOW TO 3. Avoid extremes & be flexible
MAKE RIGHT 4. Look right & mind your manners
IMPRESSION 5. Be aware of good manners
6. Steady on the ‘humour’
7. Respect the local pecking order