LESSON 2

Principles &
Characteristics of
Communication
PRINCIPLES AND CHARACTERISTICS OF
COMMUNICATION
1.Communication is Schemata-driven
2. Communication is an Interpretative Act
3. Communication does not guarantee a direct or automatic link
between two minds.
4. Communication is active, powerful, or forceful
5. Communication is symbolic
6. Communication always results in something
7. Communication is Irreversible
8. Communication is contextual
9. Communication is developmental or progressive
10. Communication is a process
11. Communication is ethical
12. Communication is influenced by media and technology
1.Communication is Schemata-Driven

• It begins with yourself, you begin

with what you have already stocked
in your brain or with what you have
already known or understood about
the subject matter of the
communicative act.
2. Communication is an Interpretative Act

• The only person who knows the exact or

full meaning of the message transmitted is
the sender or speaker. Being the creator
or source of the ideas, he has the absolute
knowledge about his message.
3. Communication does not guarantee a
direct or automatic link between two minds.

• This form of knowledge becomes

meaningful only to others when you
initiate communication with them.
4. Communication is active, powerful,
or forceful

• Communication is said to be active because

message have varied effects on all
participants in any communicative event.

• It engages speakers and listeners in action of

giving and receiving information.
5. Communication is symbolic

• Symbols, signs, or marks, words, sentences,

graph, pictures and other concrete objects
represent or stand for ideas that you intend
to convey verbally.
• For non-verbal communication, you result to
bodily actions (gestures, eye movements,
postures, facial expressions) voice quality,
space and time elements to stand for the
ideas you want to express.
6.Communication always results in
something

• It refers to two or more persons

participate in any communicative act.
The first expresses or sends a message;
the second responds or reacts to the
message.
7. Communication is irreversible

• You are free to talk about anything

under the sun. But once you utter
something, the things you have said
remain as it is susceptible to different
interpretations or meanings.
8. Communication is Contextual

An exchange of views, ideas, or feelings

doesn’t only involve the sender and the
receiver, but also other aspects of the
communication setting like time, place,
topic, occasion, purpose, and manner
of communication.
9. Communication is developmental or
progressive

To communicate ideas is to go through the

different stages of language learning that
begins to elementary, high school, and
college levels. It is not a one-time learning
towards communicative competence.
10. Communication is process

• Several stages of communication

takes place when people exchanges
or share ideas with one another.
Each stage involves elements with
different functions.
11. Communication is Ethical

Any communication event is expected to

apply rules, moral values, and beliefs agreed
upon by societal members. Guided by these
standards determined by the cultural group
you belong to, your communication
becomes ethical, good or desirable.
12. Communication is influenced by
media and technology

This period is characterized by an instant

global exchange of knowledge, service
and technology. For instance using of
modern electronic communication
devices.