Professional Documents
Culture Documents
MASS COMMUNICATION
COMMUNICATION
• refers to a group of people importing or
exchanging messages through speaking,
writing, gestures or even using other symbol
forms by utilizing a variety of channel for
sending and receiving.
• it plays an essentials role in our lives.
• Turow (2009,7)
Messages- “a collection of symbols that appear
purposefully organized to those sending or receiving
them"
TYPES OF
COMMUNICATION
• Interpersonal communication
-“a form of communication that involves two to three individuals interacting
through the use of their voices and bodies.“ - Turow (2009,8)
• Organizational Communication
- people communicate differently in a working environment.
- These messages flow through faculty meetings memorandum posted in the
bulletin boards for the personal to see.
• Public communication
-involves one person communicating through a large number of people.
Eight Elements (Turrow (2009, 9-11)
1. Source- where the messages came from.
4. Channels- technologies are the lines that enables the act of sending
or transmitting.
- telephone the internet for voice operated application.
5. Decoding- transmitted impulses are converted to process and process it.
6. Receiver- the one who gets the messages that was transmitted through
the channels.