WORLD OF MEDIA &

INFORMATION
LITERACY
 Key Terms
Communication – is the directed
and purposeful exchange of
information and messages
between people or groups by
speaking, writing, gestures and
Messages – refer to any form of
communication(information,
feelings, and ideas) passed or
transmitted using a channel.
Interpersonal Communication –
refer to the communication
between two persons, whether
they are verbal or non-verbal.
Mass Communication – is the
term commonly used to refer to
communication systems that are
configured to create, produce and
disseminate media texts to mass
audiences.
 COMMUNICATION:
From Interpersonal to Mass
Communication
Communication – refers to people
or groups of people imparting or
exchanging messages through
speaking, writing, gestures, or
even using other symbolic forms
by utilizing a variety of channels
for sending & receiving.
Messages – a collection of
symbols that appear
purposefully organized to those
sending or receiving them.
 Types of Communication
1. Interpersonal Communication
– a form of communication that
involves two or three
individuals interacting through
the use of their voices and
2. Mediated Interpersonal
Communication –
Communication becomes
mediated through the use of
devices such as pen, telephone or
computer.
Small Group Communication –
involves discourse between
three or more persons.
3. Organizational Communication
– people communicate differently
in a working environment.
Public Communication – involves
one person communicating to a
large number of people.
 8 elements that constitute the
creation of a message:
1. Source – is where the
message came from. It can be a
person or an organization.
2. Encoding – the process by
which a message is translated so
it can be transmitted and
communicated to another party.
3. Transmitting – the actual act
of sending the message.
4. Channels – Technologies are
the lines that enable the act of
sending or transmitting.
5. Decoding – The transmitted
impulses are converted to signs
as the brain perceives and
process it.
Decoding – The process by
which the receiver translates the
source’s thoughts and ideas so
they can have meaning.
6. Receiver – the one who gets
the message that was
transmitted through the
channels.
7. Feedback – the response
generated by the message that
was sent to the receiver.
8. Noise Interference – is
something that interferes in the
transmittal process. This
interference is known as Noise.
QUIZ
 MULTIPLE CHOICE:
Choose the letter of the correct
answer.
1. Refer to communication systems
that are configured to create, produce
and disseminate media texts to mass
audiences.
a. Decoding
b. Receiver
c. Mass Communication
d. Channels
2. The one who gets the message that
was transmitted through the channels.
a. Decoding
b. Receiver
c. Source
d. Channels
3. The response generated by the
message that was sent to the receiver.
a. Decoding
b. Feedback
c. Noise Interference
d. Channels
4. Something that interferes in the
transmittal process.
a. Decoding
b. Feedback
c. Noise Interference
d. Channels
5. The transmitted impulses are
converted to signs as the brain
perceives and process it.
a. Decoding
b. Feedback
c. Noise Interference
d. Channels
6. The lines that enable the act of
sending or transmitting.
a. Decoding
b. Feedback
c. Noise Interference
d. Channels
7. People communicate differently in a
working environment.
a. Interpersonal Communication
b. Mediated Interpersonal Communication
c. Organizational Communication
d. Public Communication
8. Communication through the use of
devices such as pen, telephone or
computer.
a. Interpersonal Communication
b. Mediated Interpersonal Communication
c. Organizational Communication
d. Public Communication
9. It involves one person
communicating to a large number of
people.
a. Interpersonal Communication
b. Mediated Interpersonal Communication
c. Organizational Communication
d. Public Communication
10. A form of communication that
involves two or three individuals
interacting through the use of their
voices and bodies.
a. Interpersonal Communication
b. Mediated Interpersonal Communication
c. Organizational Communication
d. Public Communication
11. The actual act of sending the
message.
a. Source c. Transmitting
b. Encoding d. Messages
12. Refer to any form of
communication(information, feelings,
and ideas) passed or transmitted using
a channel.
a. Source c. Transmitting
b. Encoding d. Messages
13. The process by which a message is
translated so it can be transmitted and
communicated to another party.
a. Source c. Transmitting
b. Encoding d. Communication
14. It is where the message came
from.
a. Source c. Transmitting
b. Encoding d. Communication
15. The directed and purposeful
exchange of information and messages
between people or groups by
speaking, writing, gestures and signs.
a. Source c. Transmitting
b. Encoding d. Communication
 ANSWER KEY:
1. C 7. C 13. B
2. B 8. B 14. A
3. B 9. D 15. D
4. C 10. A
5. A 11. C
6. D 12. D