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Politeness theory

Prepared by Dr. T. Sunand


Emmanuel

Dr. T. SUNAND EMMANUEL


Politeness theory
• Politeness theory is based on the concept that
people have a social self-image that they
consciously project and try to protect.
• Face is a person’s feeling of self-worth and
self-image.

Dr. T. SUNAND EMMANUEL


Politeness theory

• In order to live a good social life, polite


behaviour is important. You should not hurt or
offend others with rude words but be gentle
and polite by all means. We need to
understand other's feelings and show
empathy.

Dr. T. SUNAND EMMANUEL


• We should be courteous to others.
• Politeness is defined as behaving in a socially
acceptable way with proper manners and
etiquette.

Dr. T. SUNAND EMMANUEL


• Politeness theory was introduced by Penelope
Brown and Stephen Levinson in 1978.
• It is based on the idea of politeness.
• Speakers and listeners make efforts to
enhance each other’s self-esteem.
• The speaker and listener must take care to
protect each other’s identity and image.

Dr. T. SUNAND EMMANUEL


• The purpose of politeness is to avoid conflicts.
Politeness theory works on the assumption that
we have two different types of face: Positive
face and Negative face.
• 1. Positive face—It refers to an individual's
need for his or her wishes and desires to be
appreciated in a social context. It is a desire for
approval from others. It is the wish of everyone
to be appreciated, admired, respected.
Dr. T. SUNAND EMMANUEL
• 2. Negative face—It refers to the need for
freedom of action, freedom from imposition,
and the right to make one's own decisions. It
is the wish to be independent. It is freedom of
action and freedom from imposition.

Dr. T. SUNAND EMMANUEL


• Politeness assumes that we all have face, and
we all have face wants and needs. We all
have a desire to be loved, admired, respected,
appreciated. Nobody wants to be humiliated,
disrespected, or insulted by another person.
We must be clear in what we say or ask, but
we must respect the other person’s self-
respect, image, self-esteem, and self-worth.

Dr. T. SUNAND EMMANUEL


Face Threatening Acts (FTAs)
• Face Threatening Acts (FTA): It is an act that
damages another person’s face by acting in
opposition to the wants and desires of the
other.
• Ex: Confessions, apologies, orders, warnings,
requests, offers, promises, etc.

Dr. T. SUNAND EMMANUEL


To achieve this face, we use 5 politeness strategies:

1. Positive Politeness strategy—We express


friendliness, respect, respectful expressions, safe
topics, minimise disagreement, and find common
ground.
• You have been such a wonderful friend. Could you
please help me with this project?
2. Negative Politeness strategy—It includes being
indirect, hesitating, asking for forgiveness.
• Eg: I am really sorry to trouble you. Could you switch
on the fan please?
Dr. T. SUNAND EMMANUEL
3. Off-Record strategy--- It includes being
ambiguous, vague, sarcastic, joking. We avoid
giving our opinion straightforward.
• Eg:
• It’s cold in here. (here, the speaker is hinting
the hearer indirectly to switch off the fan!)
• I am so thirsty.

Dr. T. SUNAND EMMANUEL


4. Bald On Record strategy-- It is a direct way to
say things. The speaker is straightforward.
• Eg: Help! Get the photocopies for me.
• Run, there is a fire in the auditorium.
• Finish the work by tomorrow.

Dr. T. SUNAND EMMANUEL


5. Avoidance strategy—The speaker avoids
saying anything.

Dr. T. SUNAND EMMANUEL

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