Maid in Manila

(Mini Business Plan)

Emilio Cruz
MGT 3301-22.01.00-SP23L-S1, Principles of Management
Professor John Burchfield
February 25, 2023
STRATEGIC PLAN

• Identifying Goals
• A Promising Opportunity
• Estimated Project Timeline
• Vision and Mission Statement
• Distinguish Strategic Planning

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IDENTIFYING GOALS

• High standard home-help for expats in the Philippines

• Strengthen relationship and trusts among expats
• Provide housekeepers and cleaners stable employment
• To build confidence and pride to Domestic Workers
• To provide the highest tier of home helpers to our clients in the NCR with
a retention rate of 75%.

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A PROMISING OPPORTUNITY

▪ Expats are now coming back

▪ Tourism is increasing after the pandemic
▪ Opportunity to increase employment
▪ Promising sales in Home help industry

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ESTIMATED PROJECT TIMELINE

▪ The completion of the ▪ 3 months

business plan
▪ Registering the business and
other legal documents ▪ 6 months
▪ Office set up ▪ 1 month
▪ Set up supply room and ▪ 2 months
cleaning materials
▪ Training Program ▪ 1 month
▪ Employee Deployment
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VISION AND MISSION STATEMENT

Mission:
To provide the highest standard of home help in the NCR for expat, diplomat,
Filipino, and local based families.

Vision:
A company providing expat, diplomat, and locally based families with the highest
standards of professional home help. Maid in the Philippines differentiates itself
from other local agencies by having a minimum non-negotiable standard for each
home help candidate. This guarantees the highest level of excellence for each
client.
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DISTINGUISH STRATEGIC PLANNING

▪ Multi-national management team

▪ The residential house cleaning niche is a subset of the larger
cleaning business
▪ With most agencies in Manila they don’t provide Cleaners and
Housekeepers the same level as an employee employed under
them
▪ Management plan with policies and procedures

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PAST PERFORMANCE: COMPANY HISTORY

• Founded pet care in the Philippines with my partner in 2019

• Solely focus on building pet community among animal
lovers in Manila since my partner started living there
• Expanding social relationships among expats and residents
in the community by creating Maid-in-Manila

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PAST PERFORMANCE: COMPANY HISTORY

• Hiring personal Housekeepers for our condo units as a start

• Created a team to organized ways to give more benefits to
home-helpers as regular employee

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 BUSINESS TOOLS OR
SERVICES

The main source of funding Maid in Manila are the ff:

▪ Profits generated from Other Business established

▪ Personal Savings
▪ Credit Cards
▪ Bank Loans

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ESTIMATED FINANCIAL CAPITAL

Initial Plan Q1 Q2 Q3 Q4

Total number of 8 22 24 30
deployed specialist
Total expense (budget) $ 11,286.99 $ 30,251.74 $ 48,291.82 $ 76,512.80

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ESTIMATED STAFF
Co-Founder 1

Managing
  Director
Co-Founder 2 Co-Founder 3

Head
  of Operations   Head of Finance

Employment Payroll Reward

  Policy      
Relations

Recruitment Budgetary
  Engagement     Disputes  
Services Information
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 APPROVALS/LICENSES

Typical requirements needed for setting up business in the Philippines:

• SEC Registration for One-Person-Corporation

• Establish Business Address
• Get Barangay Clearance
• Mayor’s Permit
• Register BIR Form 1903 (for partnership and corporation)

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(WhatALife Contributor, 2021)
PRODUCT/SERVICES OFFERED

• Clients looking for help at home with keeping their home clean and
organized and help taking care of their children. – Niche market.
• Childcare Specialists
• House keeping and cleaning Specialists
• One off Cleaning services
• One Call Tradesmen

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THE MANAGEMENT: OWNER

• Owner see the whole business

• Realistic in making plans
• Can identify potential problems and opportunities
• Will try hard to look for investors

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THE MANAGEMENT: ANOTHER OWNER

• New set of eyes on company goals

• Realistic in making plans
• Pulling additional resources for the company
• New knowledge and expertise

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THE MANAGEMENT: CONSULTANT

• Bring a specialized expertise to the table

• Broadening contact network
• Biased based planning to the business
• Fresh perspective (Stroh & Johnson, 2006)

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REFERENCES
Griffin, M. P. (2015). How to write a business plan: A step-by-step guide to creating a plan that
gets results. American Management Association.
Stroh, L. K., & Johnson, H. H. (2006). The basic principles of effective consulting. L.
Erlbaum Associates, Publishers.
WhatALife Contributor. (2021, October 21). 11 basic requirements to start a small business in the
Philippines. WhatALife! Retrieved March 4, 2023, from https://whatalife.ph/11-
requirements-to-start-a-small-business-in-the-philippines/

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