Planning, Writing,

and Completing Oral

Presentations

Prentice Hall, Business 1

 The Three-Step Process
Flow of the
Message

Planning Writing Completing

1 2 3

Substance of the
Message

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 Planning Speeches
and Presentations

Determine Analyze
the Purpose the Audience

Gather Adapt the

Information Message

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 Common Purposes
of Business Presentations
Audience Members

Inform Persuade
Presentation Presentation
Content Style

Motivate Entertain

Prentice Hall, Business 4

 Writing Oral Presentations
Audience

Organizing Creating the

the Message Introduction
Purpose

Purpose
Composing Writing the
the Body Conclusion

Audience

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 Organizing the Message
Audience Purpose
Define the Main Idea

Limit the Scope

Message Choose the Approach Message

Prepare the Outline

Choose the Style

Purpose Audience

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 Oral Presentations
Opportunities Challenges

On-the-Spot Maintaining
Feedback Control

Immediate Guiding the

Modification Audience

Nonverbal Shifting
Reinforcement Topics

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Introducing Arouse
the Message Interest

Build
Credibility

Preview the
Presentation

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Composing Limit the
the Message Main Points

Connect the
Ideas

Engage
the Audience

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 Concluding Restate the
the Message Main Points

Describe the
Next Steps

End on a
Strong Note

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Completing Speeches
and Presentations

Evaluate Develop Master

the Visual the
Message Aids Delivery

Prentice Hall, Business 11

 Using Visual Aids
Audience

Clarify Create
Main Points Interest
Setting Content

Add Improve
Variety Learning

Purpose

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 Types of Visual Aids

• Overhead Transparencies
• Electronic Presentations
• Chalkboards/Whiteboards
• Flip Charts
• 35-Millimeter Slides
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 Types of Visual Aids

• Product Samples
• Scale Models
• Audiotapes
• Film Strips and Movies
• Television and Videotapes
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 Advantages
of Transparencies
Inexpensive

Easy to Use

Simple to Create

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 Disadvantages
of Transparencies
Lack of Flexibility

Fragile Format

Overhead
Projectors
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Electronic Presentations
Disadvantages

Advantages Disadvantages
Specialized
Real-Time Data
Equipment

Technique
Multimedia
Over Content

Flexibility Overuse of
and Portability Special Effects

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 Creating Effective Slides
Simplicit
y

Content Design
and Graphics Elements

y
Readabilit
Readabilit

Special
y

Consistency
Effects

Simplicit
y
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 Choosing a Color Scheme
• Stimulate emotions
• Recognize cultural differences
• Limit color selections
• Use contrasting colors
• Adjust to room light
• Order colors from dark to light
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 Additional Design
Considerations

Background Fonts and

Designs Type Styles

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Animation and Special Effects

Transiti Hyperli
ons nks
Builds

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 Creating Effective
Handouts
Charts Company Magazine
or Diagrams Reports Articles

Copies Lists Brochures

of Slides of Websites and Pictures

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 Mastering Your Delivery
Audience

Memorizing Reading

Matter
Subject
Subject
Matter

Impromptu Speaking
Speaking From Notes

Audience

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 Preparing to Speak
Know the Material

Practice Your Delivery

Know the Location

Adapt the Content

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 Building Your Confidence
•Prepare Extra Material •Be Prepared

•Rehearse •Get Comfortable

•Think Positively •Don’t Panic

•Visualize Success •Keep Going

•Take a few deep breaths •Focus Outside Yourself

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Appearing More Confident

Get Control Maintain

At the Start Eye Contact

Watch Your Use Appropriate

Posture Gestures

Vary Facial Control Your

Expressions Tone of Voice

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 Presenting the Visuals
Highlighting
Changing

Overhead Electronic

Pointing
Transparencies Slides

Discussing

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 Answering Questions

Focus on the Respond

Questioner Appropriately

Control Maintain
the Situation Self-Control

Motivate Conclude
Questions the Speech

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