How to Be a Hero:

Anticipating a New Generation of Users

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Agenda and Goals

Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions

AGENDA

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Dramatic Improvements in Information Presentation

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Good User Experience is Good Business

Online experience is #1 marketing outlet

Source: Forrester Research

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Agenda and Goals

Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions

AGENDA

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Web 2.0 Applications Make Users More Productive

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Consumer Applications Set the Trend for Business Applications

User Expectations are Increasing

Sales Compensation Finance and Billing Human Resources Product Sales Expenses Profitability Analysis Revenue Reporting Fraud Reporting
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Evening

Daytime

Interactivity Increases User Productivity

Rich Internet Applications: Not Just for Customers To get the most from their workforces, firms should design employeefacing tools and look for opportunities to leverage RIAs specific capabilities to improve usability. Forrester Research

RIAs Bring People-Centered Design to Information Workplaces Because RIAs improve the way people find and manipulate content, complete transactions, and consume multimedia content, these technologies are ideal for improving the user experience for information workers. Forrester Research

Web 2.0 self-service applications are the blueprint for future Business Intelligence and reporting applications
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Agenda and Goals

Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions

AGENDA

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Application Experience Drives Adoption

RIA = Rich Internet Applications
Hide Complexity Unified view across systems Diverse data, complex interactions Increase Usability Focus on key user activities Information in context of task Retain Flexibility Guided interaction Users can explore information
Google Finance

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Importance of Application Experience

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Agenda and Goals

Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions

AGENDA

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The Emergence of Tech Populism Forrester Research

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Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

Tech Populism
A Paradigm Shift

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Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

Tech Populism Users Will Find Ways to Be Self-Sufficient

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Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

Agenda and Goals

Dramatic Improvements in Information Presentation User Empowerment with a New Generation of Interactivity Application Experience Drives Unprecedented User Adoption The Emergence of Tech Populism Conclusions

AGENDA

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Conclusions

These Trends Are Happening Now

Interactive, rich Information Applications appeal to users and developers Enjoyable to use Easy to modify and keep fresh Users Expect More and Are Able To Do More

Todays developers will drive higher levels of user satisfaction and application success by embracing and responding to these trends

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How to Be a Hero:

Anticipating a New Generation of Users

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