PhonePe A Payments App built for India, by Indians

PhonePe was founded in 2015

as Unified Payments Interface
(UPI) -based online payment
app.

It helps users to provide a

cashless and a seamless
payment experience by allowing
money transfer between any 2
bank by using a smartphone.
 CURRENT PROBLEMS AND SOLUTION
BY PHONEPE
Problem faced by customers in all money
transactions
 Risks and cost of handling cash at the
individual level.
 Time consuming process for money
exchange through banks(like Cheque and
DD ).
 Due to heavy cash transactions bigger
problem is black money and counterfeit
money.
Objectives of PhonePe that will provide solution
to problems
 Improve the ease of conducting card/digital
transaction for an individual.
 Reduce the risks and cost of handling cash at
the individual level.
 Reduce cost of managing cash in the
economy.
 Reduce the impact of counterfeit money.
 Phonepe Team

 Prasad Jawadekar-CEO
INTERFACE DETAILS
The story of how digital
payments Works

It’s Monday morning and
Amit, who lives in Meerut
is getting ready to start his
week.
Amit owns a kirana shop and
the first day of the week is
always busy for him.
Reminder
On the way to his shop, he
stops at his favourite tea stall
and starts sipping his morning
cuppa.

Electricit
y bill due

P
a
y

N
o
w

Rather than fumbling for While sipping his tea, he gets a

change, he just scans the reminder notification that his
electricity bill is due. He clicks on the
displayed QR code and
notification and pays his bill in
pays the tea vendor.
 MARKETING MIX AND
SEGMENTATION
We selected demographic marketing segmentation, groups are
typically based on these demographic characteristics:
1.Age- 20-40years
2.Occupation:Salaried or Business owner
Also we are focusing upon urban area to start with so we select
geographic segementation
1. Region: Urban or Rural
Based on segementation we target 35% population of india
lived in urban areas and adopt mass marketing strategy

Based on this we use 4p concept.i.e.Product,Place,price and parmotion and choose urban people who interested in
banking services uses smartphone and give him diffrent parmotional offers
 MARKET SIZE

TAM
TOTAL ADDRESSABLE MARKET:(ARPU * total potential customers in market)
(2*5*12*46CR)=5520 CRORE
SAM
SERVICABLE ADDRESSABLE MARKET:(TARGET SEGMENT OF TAM *
ACV) SOM
(2*5*12*3.24)=388 CRORE
SERVICABLE OBTAINABLE MARKET : Last year’s share x this year,s SAM EVG
194 CRORE

EARLYVANGELISTS:MOST POTENTIAL CUSTOMERS:0.1*5*2=4.8

CRORE

Note:Firstly we target total potential customers 35%(youth)of total population of india in which 5%
willbe target on first year and 2.5% share is assumed to be obtained we considered 60 transaction each
person per annum
 MARKETING CHANNELS

Our product is marketed from both channel

1.Offline channels :
a Television advertising
b Print media advertising
c Radio advertising
2.Online channels
a Search Engine Optimisation
b Social Media Marketing
c Display Ads
d Search Engine Marketing

our product is designed targeted majority of peoples so we use both digital and conventional medium of advertisement
to connect peoples and gather information and data in all possibles ways to develop our selves for new horizon to
acheive
 COMPITITORS

A few of the top competitors of PhonePe are PCKT, Juspay(founded in

2012), BharatPe, Paytm(founded in 2010), MobilPay (founded in 2010,
and Roomeo(founded in 2011).

The all other apps are founded and working on Digital wallet concept but
PhonePe working with UPI which is more easy , secure than Wallet .
 Types Of Sales

Types Of Sales & Services

POS SALES BANK TRANSFER UPI BILL PAYMENT

PoS (point of sale) will Phonepe allow instant Phonepe usually does When a bill payment is
collect the payments money transfer from not make money from made through phonepe
through debit, credit one account to other the UPI transaction. on any company,
card securely by charging phonepe gets the
and smartphones low commission on commission from the
without Internet by every transaction. respective company.
collecting commission.
 Forecast and Future planes

▪ As we have seen earlier, we have targeted around 35% of population i,e., 42 crore.
• We expect around 5% od sale from that 42 crore.
• 1. POS- we would be expecting 1% of sales i.e., 42 Lakhs, on average service charge of around 120 to 150 Rupees per
each POS Sale . Which gives 54,60,00,000
• UPI- We expect no service charge in UPI.
• Bank transfer/neft- We expect 1% of sales, a service charge of 2 ₹ on each transaction of above 100 ₹ and below 2000.
Which gives 42,000 ₹. Atleast we are expecting 2-3 transaction per each person every month, that leads to generate
approx revenue of 12,60,000 ₹. And above 2000 ₹ transaction will be charged 1% of commission per the transaction
value.
• Bill payment- We expect 3% of sales and 2 to 3% of service charge per transaction.