Problems / pains

Cumbersome

Food Wastage Perplexing

The rising concerns about

No one solution
product traceability
 MISSION & VISION
MISSION STATEMENT
To provide a one stop solution to meal
planning.

VISION STATEMENT
To become India’s most loved way to plan
meals by creating an amazing product portfolio
that has positive impact on both people &
planet.
 Solutions / Gains
o Weekly meal Planner App

o Recipe packs that help to organize your meal

planning

o Connecting people through a shared love for

cooking (read eating).

We make meal planning

FAST, SIMPLE & CONVENIENT
 Business Model
01
Recipe Creation & Testing
02
Uploading the same on the

03 app

Organize them as meal plans

& subscription-based model.
04
Use them to acquire new
customers
05
Build a community of people who
are passionate about cooking
 SECRET
gardens
SECRET gardens
Key Partners Key Activities Value Proposition Customer Relationships Customer Segment

• Investors • Managing
For Customers • Newsletter
• Technology subscription • Working
• Recipe Design & a. Access to • Blogs
Partners Population who
customized • Promo codes
• End Users Testing cook at least 2-
meal plans • 24*7 Support
3 days a week.
• Referral system
b. Swift Mobile
Operations • Stay at home
Key Channels to market mothers
Resources
• Sales & Marketing • Social Media
• Technical Support • Affiliate
• Recipe’s • Email Marketing
• Mobile App • Websites

Cost Structure Revenue Model

• Technology (Development, deployment & maintenance • Subscription fee model
• Human Resources • Social Media content
• Sales & Marketing operation
 Revenue Model
Forecasted Monthly profit at
COST (Fixed and Variable 3 years) Revenue (from subscription and social media)
Incorporation Cost ₹ 30,000.00
the end of 3 years
Estimated customer base at the end of year 1 is
Requirement Gathering & Research ₹ 1,50,000.00 2000 ₹ 19,98,000.00
App Design ₹ 7,50,000.00
Avg Fixed cost 99444.44
Customer base increased to 8000 at the end of
App Development (integration of payement year 2 ₹ 79,92,000.00 Avg Variable Cost 708448.7
gateway fees) ₹ 15,00,000.00
Cutomer base increased to 20000 at the end of
Tesing ₹ 11,50,000.00 year 3 ₹ 1,99,80,000.00 Total Monthly cost 807893.1
   
   
One Time Cost ₹ 35,80,000.00    
Total subscription revenue ₹ 2,99,70,000.00
   
Avg income from SM 6000
Social media revenue  
    Income from sub 1665000
Per month cost  
    Target 20 recipes per year  
AWS App Runner/month cost ₹ 8,448.66 Cumulative video views at the end of year 1 200000 Total Revenue 1671000
Social Media marketing cost ₹ 70,000.00 For Recipe Channels YT pays INR 60/1000 views ₹ 12,000.00
Salaries   Cumulative video views at the end of year 2 500000    
App maintenance engineer - 4 ₹ 3,20,000.00 For Recipe Channels YT pays INR 60/1000 views ₹ 30,000.00
Monthly Profit (3rd year) 863106.9
Customer support staff -4 ₹ 1,20,000.00 Cumulative video views at the end of year 3 1200000
Office Rent ₹ 90,000.00 For Recipe Channels YT pays INR 60/1000 views ₹ 72,000.00
Recipe Development & Testing ₹ 1,00,000.00    
Total/month Cost ₹ 7,08,448.66 Total social media revenue ₹ 1,14,000.00
   
Variable cost for 3 years ₹ 2,55,04,151.76 Total Revenue ₹ 3,00,84,000.00

Total Cost (Fixed + variable) ₹ 2,90,84,151.76

 Competitors
o Sortizy

o Meal Boxes Deliveries

o Zomato / Swiggy
 Competitive Advantage

First to Market Easy to Use Community Building Scalability

For organized meal UI & UX with Build a community Can venture into
planning market everything of people who are meal boxes or
organized and passionate about partnership with
simple steps to cooking online store
follow
 Promotional Activities
o Blogs, and weekly newsletters

o Competitions

o Cookbooks
 SCALABILITY
• Meal Boxes with pre-portioned
ingredients

• Incorporating a buy now an option

that will help you buy ingredients
any teaming up with marketplaces

• App that scans your fridge and

suggests recipes based on those
ingredients. (Technology is already
available)
 Summary

STRONG COMMUNITY MIN. VIABLE PRODUCT TARGET MARKET

Building a strong community of Secret Gardens App that will help Working population who cooks at
passionate people through targeted you organize your weekly meal least 2-3 days a week.
market efforts. planning.

COMPETITIVE ADVANTAGE PARTNERSHIPS SCALABILITY

First mover advantage and an Through strategic partnerships with Can explore the idea of scan
organized method of meal planning content creators & supermarkets ingredients or into meal boxes
SDG

Every single person plays an important role in the reduction

of food waste. It is easier than you could imagine.