Btq : BBN

KAIZEN SHEET
Btq Ref : TBU

Kaizen Theme : Scent Branding / Brand Personification

Problem/ Present situation :- Action Taken : Oil fragrance dispenser

A uniform soothing fragrance in the
An article on Scent Branding can be Benefits / Results after Implementation : A
store
found at this link smooth calm fragrance in the store
http://www.businessweek.com/magazin
e/content/10_26/b4184085987358.htm

Analysis :- The aroma in the store

make a lot of difference in the Scope & Plan for horizontal
store ambiance After Implementation : deployment : Brand Personification
Develop our own brand of aroma for all
Root Cause :- Enhance the store
our stores across the country so that he
Ambiance
customer walking in at any Tanishq store
across the country can consciously or
Idea : Resorts use fragrance in their
environments as a 'signature' or scent brand
unconsciously recognize us and feel
that is subconsciously recognized by patrons. familiar to the environment
Not only does fragrance help create a
pleasant atmosphere but can create a feeling
of 'home away from home' as visitors smell
the same fragrance in affiliate resorts across
the globe
Implemented by: