Fundraising

Collab with Stores: On a particular day- some % given to this gogirl

Kettofunds
Google ads contribution (check for criteria)
Highlight (Cause and Impact):

NPO marketing and fundraising go hand in hand

Improving the positioning of GoGirl as a brand to raise awareness; focus should be on building a brand through various
channels, which will help in gaining more donors, retaining them and raising funds

Marketing
• Content Marketing- weekly blogs on website (cause, strategies, impact)
• Social Media Calendar (highlighting
timeline)
- Influencer Marketing- Influencers range (--)
- Emotions Awakening videos
- Testimonials (volunteer, donor, beneficiaries (students, parents))
• PR (Highlight (Cause and Impact))
• Offline marketing- Collaborating with last mile delivery companies to distribute pamphlets / QR codes
for more info / donations
Targeting New Donor Retaining Existing Donors
• Referral system by existing donors • Timely updates (progress and impact)
• Word of mouth • Token of Gratitude (personalized message,
merchandise)
• Reach out to potential donors who donate to
similar organisations/ cause • Invitations to future events
• Reach out to institutions/ gated communities / • Donor Recognition Programmes
corporate offices