UNDERTAKE SUGGESTIVE

SELLING
 ◦is the act of giving
suggestions and ideas to
add to the dining guests’
Suggestive
original orders, which in
selling turn leads to increased
sales and higher level of
customer’s satisfaction.
The example ◦ Drew is a trained and a prompt server. He
has the ability to provide excellent customer
shows how service. Once, he had a foreign customer
to apply who only ordered a beer and has no plans

suggestive to order anything more--- but Drew did not

just take the order and leave but suggested
selling barbecued meat to the customer as a good
techniques in accompaniment to the beer, and promoted it
in such a way that the customer felt hungry.
a restaurant. The guest was convinced and ordered it.
 • Do not interrupt the
dining guests while
Suggestive they are ordering
Selling Tips something.
◦Suggest food when
the guest is done with
their order.
 ◦ Feel free to suggest
things at a proper time.
Do not hesitate! You
Suggestive might lose that extra sale
Selling Tips
due to your reluctance.
You can make
suggestions from each
section on the menu.
 ◦ Understand the guest’s
needs. Try to suggest
something relevant to
Suggestive his/her requirements. For
Selling Tips example, find out whether
the guest is health
conscious ore vegetarian,
and suggest him/her
accordingly.
 ◦Avoid using
Suggestive words describing
Selling Tips negativity such as
“do not”, “not” and
“cannot”.
 ◦ Use descriptive words
to describe the dish.
Suggestive Let the guest visualize
Selling Tips the dish that they will be
persuaded to order it.
Use appropriate words
to describe.
 ◦ ‘Repeat’ your suggestion
to the other guests. It might
Suggestive happen that the guest you
initially suggested something
Selling Tips
turns down the offer. Do not
be discouraged, as the next
guest or some other quest
might like it.
 ◦ Always be price-
sensitive. Treat each sale
according to its own
Suggestive situation. Like, if someone
Selling Tips is looking at orders in the
range of Php 300-500, do
not try to order something
over Php 1,000 or more.
 Suggestive ◦Suggestions
Selling Tips
according to
season
 What is the Importance of Suggestive Selling?

◦Suggestive selling can lead to growth of the

business because the ultimate aim behind
suggestion is ‘revenue earning’. The ultimate
goal of every restaurant is profit-making.
 ◦It is also imperative to know
the standard food and
BASIC TO beverage pairings, like
WINE AND
FOOD burger and fries, steaks and
PAIRING salads, steak and mashed
potato, dessert and coffee,
or seafood with white wine.
QUIZ 2
 I. Write TRUE if the statement is correct and
FALSE if incorrect
_____1. Suggestive selling leads to increased sales and higher level of
customer satisfaction.
_____2. Use descriptive words to make the dish more tempting and appetizing.
_____3. Suggest food and beverage when the guest is done with their meal.
_____4. Guide the guest in all sections of the menu, starting with the appetizer,
soup, salad and so on..
_____5. If the guest is vegetarian, suggest her a carbohydrate rich food.
 I. Write TRUE if the statement is correct and
FALSE if incorrect
_____6. The server can recommend standard food and beverage pairings.
_____7. Suggestive selling can be used in selling accompaniments, side
dishes, desserts and other specialty items.
_____8. Suggestions according to season do not play an important role.
_____9. The ultimate goal of a restaurant is profit-making.
_____10. It is important to know the standard food and beverage pairings,
like burger and fries, etc.
II. Describe the following Filipino food using adjectives. You can
describe the food in terms of touch, shape, color, taste that surely
make your guests crave and it.