Manchester United – Recruitment Marketing

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 Code Red // Geos
Objective - Build Awareness about HCL- Man U as frame of reference | Disseminate HCLs competence & engage the IT professional talent pool

About the contest

Winner Gratification
Signed t shirt by Manchester
• The contest will be conducted to leverage the HCL-ManU deal and to target the JAVA All expense paid trip for , for the exclusive United players
( 21% demand) professionals in the focus cities of Cary, Redmond, SFO andGrand
KrakowReward for
match in a box
the winner
• Duration – One Month

• The contest will be promoted on all the social media channels

of HCL and hosted on microsite made by HCL.
• Press release post by ManU will have the contest info as
well.

Stages of Contest
All the posts of social media will has embedded links of the
microsite.
Employer Brand Reach We will tag Manchester United in all our posts
Stage 1 – The fans have to answer a questionnaire regarding the
similarities between HCL and
10X
Manchester United .
x
Stage 2 – Hiring stage : via video JD- football format
2000 20000
Stage 3 – chosen one, will get a chance to work on the Project along Impressions/post Impressions/post
with Winner Gratification
Budget Spend
Channels – Google Search , Bing Search ,
**TBC
Display ads, LinkedIn , Twitter , Facebook ,
Investment - $100K
Promotions Awareness Engagement PR and Winner Google+
Gratification Impressions- 117 million
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 Manchester United – Preferred Partner Program

Objective – Leverage Man Utd for better engagement with partners .

About the Preferred Partner Program

A
The Preferred Partner program will build loyalty of recruitment partners, capable of significant contribution towards hiring needs of HCLT, by providing them with
exclusive benefits and giving them a sense of partnership and association. This would ensure increase in the overall partner satisfaction score and improvement in the
partner performance.

B What CEO is saying about the importance of Preferred C Current Business Mapping D Platinum Partners
Partner Program Gold Partner Partners
1. ~50% of our overall hiring Partners whose Partners with Rest are to be
Very Good. It appears that a strong foundation is globally is done via partners . score > 850 score 650 - 850 called as partners
now in place. We now need to capitalise while 2. ~35% of the FTE hiring
we further mature the ways of working globally is done via partners . Types of Partners
3. ~50% of our hiring for vanilla
skill is done by hiring.

E Levaraging ManU for Preferred Partner Program Employer Brand Reach /Impact
F
1. Top 8 Platinum partners will get access to 8 seater All the experiences of partners will be tagged with HCL’s ,
box at MU partners and ManUtd twitter handles and Facebook pages .
2. Top Gold partner will get access to 90 exclusive
minutes on the Old Trafford Pitch.
3. Top recruiter of partners and HCL will get the signed t-
shirts of players .

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 RELEVANCE OF MANCHESTER UNITED DEAL TO INDIAN TALENT MARKET

155 Mn 30 Manchester Utd. matches of the “More people in

47%
47% of Indians call
themselves football fans
2010 Nielsen Global
Online Survey
In 2012 Football viewership of the
Barclays Premier League and UEFA
Champions League was 155 Million
Tam Sports Report 2012
172 Mn ongoing 2014-15 Premier League season India watch EPL than
braodcast LIVE on Indian TV in England”
Amongst the highest levels of coverage
PremierLeague.com/schedule All India Football Federation
429 Mn
Premier League engages 1.48
million Indian fans on social media Largest unofficial Man
Inaugural ISL notched 170 Million every week (the highest in a Utd. Fans Page has
viewers in the first week - ET country) – Business Standard 220K+ likes

INDIA STANDS OUT AS A MAJOR FANBASE FOR MANCHESTER UNITED BASED ON TWITTER FOLLOWERS

Chart shows support received for Premier League Clubs based on India stands out as one of the most concentrated fan base for Manchester Overall 26.60% of Indian Twitter
percentage of Twitter users who follow the official Club Handle United on a global scale users follow Man Utd, 3 percentage
Twitter Analytics 2015 Twitter Analytics 2015 points over the nearest rival
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 HCL SUPERSTAR SIGNING | DISRUPTIVE SOURCING CAMPAIGN
SUPERSTAR SIGNING JDS

Right Attacking SAP FICO Consultant

Midfielder, Playmaker

Professional
5 -8 Years experience
experience: 6 Years

250 Appearances, 60 2 End to End SAP FICO

Career Goals, 100 design projects INITIATIVES
Assists
1. Football trading card collateral
Strengths: Dribbling (Use case: TBD)
Strengths: Support
ability, passing range,
integrated test cycles,
Ball control under 2. Dream Team XI – 11 open
functional analyst
pressure positions – Sourcing Campaign

Winner: UEFA Certification for SAP 3. Top Agent – Referral Channel

Champions league, level 3, Testing and program
FIFA World Cup, Auditing certification
PFA Player of the
Year

Every season the football transfer window is a source of excitement as the World’s Each star signing fills a specific squad requirement in terms of playing position, skills, experience
best talent switch footballing allegiances (June to September + January) and accolades. Exactly like a job description

The world’s top players aspire to play at Manchester United, who typically have a Superstar Signing JDs will make a set of poster and video collateral that compares Man Utd’s
busy transfer period adding marquee names to an already star studded squad major signings to in-demand positions at HCL

The Video/Poster JDs will use official footage and branded content made available from
Manchester United library and will piggyback of the organic excitement and buzz over the player
5 signing (Cross channel spend: FB, Google+, YouTube, LinkedIn,
Copyright Instagram
© 2014 HCL Technologies Limited | www.hcltech.com