Supply Chain Management

Supply Chain Management

Project
GROUP MEMBER’S NAME
Muhammad Zahid Khan (BUS – 21S-074)
Muhammad Shafat Ali Shah (BUS -21S-0
Madiha Khan (BUS -21S-053)
 Introduction
1) Broadway Pizza Pakistan is a popular chain known for its diverse and delicious
pizzas.
2) Established in 1995 in Lahore, it has rapidly expanded across cities in Pakistan.
3) Broadway Pizza prioritizes quality ingredients and a healthy dining experience.
4) The restaurant aims to provide a warm and welcoming atmosphere for
memorable moments.
5) Exceptional customer service is a key focus, ensuring satisfaction for all patrons
• Location:
• Broadway Pizza was established in 1995 in Karachi and has expanded to over 70
locations in Pakistan and internationally.
• Their pizzas are known for their unique flavor and high-quality ingredients, including
fresh dough and real mozzarella cheese.
• Broadway Pizza offers a diverse menu with toppings like chicken tikka, tandoori
chicken, and beef pepperoni, along with other options like pastas, salads, and desserts.
• The chain successfully adapts its menu to cater to local tastes, offering vegetarian and
halal options in markets like the UAE.
• Broadway Pizza invests in effective marketing strategies, utilizing social media, online
advertising, and local events to increase brand awareness and attract new customers.
• SWOT ANALYSIS OF BROADWAY: STRENGTH:
• Strong brand recognition
• Diverse menu options
• Established customer base.
• Focus on quality ingredients.
• WEAKNESS:
• Limited market reach
• Reliance on dine-in customers

• OPPORTUNITY:
• Expansion and franchising
• Online ordering and delivery
• Menu innovation
• THREAT:
• Intense competition
• Changing consumer preferences
• Economic factors
• PUSH & PULL:
• Broadway Pizza employs push strategies by forecasting customer demand and
planning production accordingly. They centrally produce pizzas and distribute them to
their various locations based on anticipated demand.
• Seasonal promotions and events are also part of push strategies, where Broadway
Pizza actively promotes and advertises special offers and discounts to generate
customer interest and drive sales.
• Pull strategies are implemented by monitoring customer demand in real-time and
adjusting production and inventory levels accordingly. Delivery and takeout services
cater to customers' immediate demands, allowing them to pull pizzas as needed.
• Customization is another pull-driven strategy employed by Broadway Pizza, where
customers can personalize their pizzas by selecting their preferred toppings and
ingredients, meeting their specific tastes and preferences. This approach allows
customers to pull exactly what they desire from the menu.
• By combining push and pull strategies, Broadway Pizza effectively manages its supply
chain, balances production planning with customer demands, and strives to provide a
seamless and satisfying experience to its customers.
• SUPPLY CHAIN STRATEGY:

• Reliable supplier selection and quality control: Broadway Pizza prioritizes

selecting trustworthy suppliers and implements rigorous quality control
measures to ensure the consistency and freshness of its ingredients.
• Inventory management optimization: Broadway Pizza efficiently manages its
inventory to minimize waste and maintain an adequate supply of ingredients.
This enables them to meet customer demands without overstocking or facing
shortages.
• Streamlined distribution and centralized production: Broadway Pizza focuses
on optimizing its distribution channels to ensure the timely delivery of
ingredients to its various locations. By centralizing production, they can
efficiently allocate resources and maintain consistent quality across all outlets.
• COMPETITIVE STRATEGY:
• Unique menu and high-quality ingredients: Broadway Pizza sets itself apart by
offering a diverse and innovative menu, featuring unique pizza recipes and
utilizing the finest and freshest ingredients. This allows them to cater to diverse
customer preferences and create a memorable dining experience.

• Immersive theatrical atmosphere and strategic partnerships: Broadway Pizza

creates an immersive and lively dining atmosphere, often incorporating elements
of theater and entertainment into their restaurants. Additionally, they establish
strategic partnerships with local artists, musicians, or influencers to enhance the
overall dining experience and attract a wider customer base.
• SIX DRIVERS OF SUPPLY CHAIN
• FACILITIES:
• Facility design and layout: The layout and design of Broadway Pizza's production
and storage facilities impact productivity, safety, and quality. Efficient design
optimizes workflow, reduces movement, and ensures proper organization of
ingredients and equipment.
• Inventory :
• Inventory management: Broadway Pizza must monitor and manage inventory levels to
prevent stockouts and minimize waste and spoilage.
• Cost optimization: Balancing inventory holding costs and ordering frequency helps Broadway
Pizza optimize costs and maximize profitability.
• Transportation:
• Transportation considerations: The mode, route, and timing of deliveries impact the speed,
reliability, and cost of transporting Broadway Pizza's products to customers. It also involves
factors like fuel efficiency, environmental impact, and compliance with regulatory
requirements.
INFORMATION
Broadway Pizza leverages technology to collect and analyze data related to the supply chain.
This enables the management team to make informed decisions based on accurate and real-
time information. By analyzing data on inventory levels, sales trends, and supplier
performance, Broadway Pizza can identify areas for improvement, optimize operations, and
enhance overall supply chain efficiency.

SOURCING:
Broadway Pizza's choice of suppliers and contract terms directly impact the quality, price, and
availability of ingredients. Building reliable and cost-effective supplier relationships reduces
supply chain risks and enhances competitiveness.
PRICING:
Broadway Pizza focuses on optimizing costs throughout its supply chain, including
labor, raw materials, transportation, and packaging. By efficiently managing and
reducing these costs, Broadway Pizza can better control pricing pressures from
competitors and improve its profit margins, contributing to overall profitability.
• CONCLUSION
• Effective supply chain management is crucial for Broadway Pizza's success in
meeting customer demands, reducing costs, and maintaining competitiveness. By
strategically managing facilities, inventories, transportation, information systems,
sourcing strategies, and pricing considerations, Broadway Pizza can enhance
efficiency and deliver exceptional customer experiences.
• Continuous monitoring and improvement of these areas are essential for
Broadway Pizza to stay ahead in the market. By staying updated with industry
trends, adopting new technologies, and refining operational processes, Broadway
Pizza can adapt to changing customer preferences, optimize its supply chain, and
drive long-term success and profitability.
• Thank You