ART

APPRECIATION
 REVIEW
• WHAT IS THE DEFINITION SUBJECT?
• WHAT IS THE DEFINITION CONTENT?
• WHAT ARE THE DIFFERENCE BATWEEN
SUBJECT AND CONTENT?
• WHAT ARE THE TWO SUBJECT OF ART?
• WHAT ARE THE SOURCES AND KINDS OF
SUBJECT OF ART?
• WHAT ARE THE THREE LEVEL OF
CONTENT OF ART?
 Filipino Artists and
Artisans

WEEK 4_SECOND SEMESTER

OVERVIEW
We Filipinos can be proud of the craftsmanship of our
artisans and the artwork of our artists. However, we can
observe that craftspeople and artisans in the Philippines
are less popular than mainstream Filipino artists.
To recognize and to honor our Filipino artisans, the
National Commission of Culture and the Arts (NCCA)
conducts a research, screening, and awarding process of
Filipino artist and artisans for their excellent work and
representations of our dynamic national identity. The
awards for Filipino artisans is called the Order of the
National Artists the Gawad sa Manlilikha ng Bayan
(GAMABA).
 Order of the
National
Artists seal. 
This Photo by Unknown Author is
licensed under CC BY-SA

"Gawadsa Manlilikha ng Bayan"

by NCAA official is licensed
with CC BY-NC-SA 2.0.
A. National Artists
• The NCCA inducts Filipino artists in the Order of
National Artists from the fields of architecture, cinema,
literature, historical literature, visual arts, dance, theater,
theater design, music, and fashion design. It honors
Filipino artists that contrubute to the national identity
through arts and have dedicated their lives to the creation
of art. (National Commission for the Culture and the Arts,
n.d.)
• Fashion designer Ramon Valera, filmmakers Lino Brocka
and Kidlat Tahimik, composer and musician Ryan
Cayabyab, and visual artist Larry Alcala are among those
inducted in the Order of National Artists. 
 Fashion design by Ramon Valera. This Photo by
Unknown Author is licensed under CC BY-NC-ND

The architecture of the Administration and

University Library of the University of the
Philippines Diliman was designed by National
Artist Juan F. Nakpil. This Photo by Unknown
Author is licensed under CC BY-SA

National Artist theater designer Salvador F.

Bernal. This Photo by Unknown Author is
licensed under CC BY-SA-NC
 National Artist Edith L. Tiempo and some of her
published works. This Photo by Unknown Author is
licensed under CC BY-SA

National Artist for Dance Alice Reyes. This

Photo by Unknown Author is licensed under
CC BY-NC-N

National Artist for Theater Arts Honorata

“Atang” dela Rama. This Photo by
Unknown Author is licensed under CC BY-
SA-NC
 A poster of a Lino Brocka film.. This Photo by
Unknown Author is licensed under CC BY-SA

A poster of Kidlat Tahimik's

film.. This Photo by Unknown
Author is licensed under CC BY-SA-
NC

Ryan Cayabyab's album. This

Photo by Unknown Author is
licensed under CC BY-SA 

Comic book penned by Larry

Alcala. This Photo by Unknown
Author is licensed under CC BY-SA
B. GAMABA Awardees
• The Gawad sa Manlilikha ng Bayan or National Living
Treasures Award honor Filipino artisans who have
demonstrated technical and artistic expertise on cultural
and traditional art. To be awarded the GAMABA award,
one must have passed on the craft to the current
generation. The current generation must demonstrate the
same level of expertise as the National Living Treasure. 
(National Commission on the Culture and the Arts, n.d.)
• The awardees of the GAMABA craft music, stories,
poetry, handmade woven textiles and mats, and other
crafts that show the way of life and culture of different
Filipino tribes and groups.
The following photos are of GAMABA awardees and their work

Textile weaved by Bagobo textile weaver Salinta Monon

and her tribes' people. This Photo by Unknown Author is
licensed under CC BY-SA

Darhata Sawabi, a textile weaver from the Tausug tribe in

Parang, Sulu. This Photo by Unknown Author is licensed
under CC BY-SA-NC

Sama mat weaver Haja Amina Appi from Tandubas,

Tawi-Tawi "haja-amina-appi-200x300" by nccaofficial is
licensed under CC BY-NC-SA 2.0
 Magdalena Gamayo, Ilocano textile
weaver from Pinili, Ilocos Norte. This
Photo by Unknown Author is licensed
under CC BY-NC-ND

Yabing Masalon Dulo, Ikat

Weaver. This Photo by Unknown
Author is licensed under CC BY-
SAYabing Masalon Dulo, Ikat
Weaver. This Photo by Unknown
Author is licensed under CC BY-SA
Artist vs.
Artisan
A. Purpose
• The artisan and artist differ in the purpose of creating
art. The artisan creates art for a specific social or
cultural function. The function of an artisans’ work is to
preserve and pass on the culture and way of life to
succeeding generation.
• On the other hand, artists create art to reflect their idea
of reality. The art they make is a “finished” work and
functions to be shown and interpreted by people who
may not be within the social circle or community of the
artist.
B. Content 
• As seen in the works of GAMABA awardees
and National Artists, the content of their work
also differ. The content of the art of artists are
usually the context or immediate environment
they are living in, while the content of artisan
works are cultural symbols.
C. Mediums
• We can also see differences in the medium used
by artists and artisans. Artists use written
literature, built architecture, staged theater,
film, music, and visual arts. Artisans use
indigenous material, such as grass, and
historically-traded material, such as gold and
other metals.
D. Techniques
• Artists and artisans also differ in the techniques
they use in creating art. Artists use and innovate
from techniques taught in art schools.
Sometimes, artists create their own technique for
creating art.
• On the other hand, artisans learn the techniques
of crafting from their ancestors and seek to
preserve such techniques. As a result, artisans
prefer to use handmade and indigenous
techniques, while artists innovate from tried-and-
tested techniques.
ART
Administration
• As seen in the Dayaw episode at the beginning of this
lesson, art can change through time. Unfortunately, some
indigenous Filipino artisanal skills have almost vanished
from our culture. How do we then preserve our way of life
through art?
• According to the NCCA Chair Felipe de Leon (2017),
Whang-od is able to continually balance between being a
community artisan and being a modern artist. She carries
with her the communal Kalinga way of life. The Kalinga’s
artisanal skills is preserved through her rising popularity
among non-Kalinga Filipinos and foreigners.
• (National Commission on the Culture and the Arts,
2017) Still, we can observe that the artisanal pieces is
negotiating a way to be relevant despite different
preferences in form and purpose. Adding to this
development are the increasing ease of tourism in the
Kalinga and the development of other market aspects.
• The process of bringing community artisans’ work and
artists’ work to a wider audience is called art
administration or art management. As a business
venture, art administration makes sure that resources are
available for the production of art while providing artists
a chance to work creatively. Most of these resources
come from art patrons and buyers. (International Studies
in History and Business of Art & Culture, n.d.)
Aspects of the Art
Market
Here are the key actors within the art
market
• Art Administrators or Managers – Administrators or
managers are the ones responsible for the efficient
allocation of resources to produce art. They decide what
projects should be prioritized and how much resources
can be dedicated to selected projects. Their tasks
include time management, human resource
management, budget management, and marketing
management.
• Curators – A curator is an expert in the art that is being
managed. He/She facilitates the research and sharing of
relevant information that contextualize an art piece. In
art administration, a curator advises the management on
how to present an artwork so that it will be appreciated
by the audience. (Morrissey & Satwicz, 2011) The role
of the curator is applicable to traditional arts, media arts,
and technological arts. The inscription below the pots in
a Philippine museum shows the work of curators.
• Art Buyers – These are people who buy art and often
do so based on their personal taste and for a personal
function. find and purchase artwork to suit their
distinguished taste. A buyer is well-versed in all types
of art, techniques, and development processes; keeps up
to date on art theory and criticism; and uses this
knowledge to evaluate the quality and worth of a piece
of art within an economic framework.
• Collectors – Collectors are involved in the art market
and have generally important artistic knowledge. They
specialize in specific sectors. Collections typically hold
pieces of artwork from an individual artist, particular
school or art, art theme, or period.
• Art Dealers – Art dealers buy artwork from artists or
artists’ agents and sell them to buyers or collectors. They
forge good relationships with artists to represent and with
collectors and museums whose interests are likely to
match the work of the represented artists. Art dealers are
usually the first persons to bring new artwork to the
public arena.
• Talent Agents – Talent agents work similarly to art
dealers: they bring to the public the work of the artist.
Sometimes they bridge artists to funders who can give
resources and money to write books, make a musical
album, make a film, or make a collection of paintings.
 CONCLUSION
In conclusion, both artists and artisans
produce artistic pieces. However, they differ
in the medium they use and in the purpose
of making their art.
However, we have learned in this module
that different people in social communities
and art markets can play a role in promoting
the work of artists and artisans.
 Answer you LMS
ACTIVITIES week 4, AAE,
ASSIGNMENT and
EVALUATION
For 15 minutes.