CONTENTS

OF
ART
Habunal, Greeshalynne
Ladoing, John Robert Jitro
Lubendino, Catherine
Mamon, Marricar
•The meaning or message that
is expressed or communicated
by the art work.
•In understanding the content
of art, it is important to note
that there are various levels of
meaning:
 Factual Meaning
The most rudimentary level of
meaning for it may extracted from
the identifiable or recognizable
forms in the artwork and
understanding how these elements
relate to one another.
 Conventional Meaning
Pertains to the acknowledged
interpretation of the artwork using motifs,
signs and symbols and other cyphers as
bases of its meaning.
These conventions are established
through time, strengthened by recurrent
use and wide acceptance by its viewers
or audience and scholars who study them.
 Subjective Meaning
When subjectivities are consulted, a variety
of meanings may arise when a particular
work of art is read, seen or heard.
These meanings stem from the viewer’s or
audience’s circumstances that come into
play when engaging with art.
Meaning may not be singular, rather,
multiple and varied.
Creation of Adam (From the ceiling of
Sistine Chapel) Michelangelo (1814)
Content Analysis:
Subject: Biblical Art
Factual Meaning: Creation story or it is the
creation of man
Conventional Meaning: Man was created in
the image and likeness of God
Subjective Meaning: Endowment of intellect
to man from God
Art and Artisans
Art
a highly diverse range of human activities
engaged in creating visual, auditory, or performed
artifacts— artworks—that express the author’s
imaginative or technical skill, and are intended to
be appreciated for their beauty or emotional
power.

Art also encompasses diverse media such as

painting, sculpture, printmaking, drawing,
decorative arts, photography, and installation.
 Purpose of Art
Ceremonial - ritual, celebration, artworks created to support worship
ceremonies or rituals.
Artistic expression - artwork to express or communicate emotions,
ideas, feelings (e.g., for self-expression, to decorate or beautify
objects)
Narrative - artworks that tell stories, describe and illustrate experiences,
or communicate information, art to document important or historical
events (e.g., Lange’s photography of the Depression era)
Functional - artistic objects used in everyday life (e.g., pottery, quilts,
baskets, etc.)
Persuasive - philosophies, or products meant to influence someone’s
opinion (e.g., advertising, marketing, propaganda, ideology, etc.)
What is an artisan?

An artisan is someone that works with

their hands to create unique, functional
and/or decorative items using traditional
techniques. Artisans are masters of
their craft and create products such as
clothes, toys, tools or furnishings.
What is an artisan?

These artisanal techniques are learned through

decades of tribal knowledge and passed down within
families and communities. Many artisans depend on
resources from their nearby surroundings to create
these items.

In economic terms, an artisan is a small producer of

goods who owns their production and makes a living
from their trade.
 Artist VS Artisans

• An artist is dedicated only • An artisan is essentially a

to the creative side, making
visually pleasing work only
for the enjoyment and
appreciation of the viewer,
but with no functional
value.
manual worker who makes
items with his or her hands,
and who through skill,
experience and talent can
create things of great
beauty as well as being
functional.
What are examples of artisan
products?
Ceramics and pottery: Objects mainly produced out of clay
and baked at very high temperatures.

 Textiles: This is the most popular technique among the

artisan population. Artisans use many natural threads for their
textile production. Some of the most common machines
artisans use are the waist loom and the pedal loom.

Metalworking: Artisans employ different metals such as iron,

steel and tin to produce a variety of products; from which
perhaps the bells are the most famous ones.
Goldsmith / Precious-metal craftwork: this technique
employs precious metals, such as gold, silver and bronze,
which are melted and shaped by a hammer and a chisel.

 Jewelry: Made out of gold, silver, bronze and copper.

Artisans employ different techniques during this production
process. During the Pre-Hispanic era, it represented social
status; it was common to incorporate human bones, jade
and shells.

 Natural fibers: This technique employs a diverse range of

dry plants such as reed and wicker to produce different
fabrics and objects.
Gawad sa
Manlilikha
ng Bayan
National Living Treasure
 What is GAMABA?
GAMABA stands for GAWAD SA MANLILIKHA NG
BAYAN( National Living Treasures). It is an award given to
recognize the outstanding work of the artists in the
Philippines.

Artists received the recognition for preserving the

traditional art of the Philippines which kept the art alive
even in the contemporary period (Sandagan & Sayseng
2016).
 In April 1992, the National Commission on
Culture and the Arts (NCCA) began selecting
and honoring recipients of the National Living
Treasures Award, also known as Gawad sa
Manlilikha ng Bayan (GAMABA), through
Republic Act No. 7355. It continues to be
awarded today, and is handed out in the form
of a medal.
 Republic Act no. 7355
AN ACT PROVIDING FOR THE RECOGNITION
OF NATIONAL LIVING TREASURES,
OTHERWISE KNOWN AS THE MANLILIKHA NG
BAYAN, AND THE PROMOTION AND
DEVELOPMENT OF TRADITIONAL FOLK ARTS,
PROVIDING FUNDS THEREFOR, AND FOR
OTHER PURPOSES.
 “Manlilikha ng Bayan” shall mean a citizen or
a group of citizens engaged in any traditional
art uniquely Filipino, whose distinctive skills
have reached such a high level of technical
and artistic excellence and have been passed
on to and widely practiced by the present
generation in his/her community with the same
degree of technical and artistic competence.
How to be a GAMABA Awardee?
To become a Manlilikha ng Bayan, the candidate must satisfy
the following minimum criteria:
1. Technical and creative skill – The candidate must possess a
mastery of the tools and materials needed by the art, and
must have an established reputation in the art as master and
maker of works of extraordinary technical quality;
2. Artistic quality – The work of the candidate must be
outstanding aesthetically, and he/she must have consistently
produced over a significant period, works of superior quality;
3. Community tradition – The candidate must have transferred
and/or willing to transfer to other members of the community,
skills in the folk art for which the community has become
nationally known.
4. Folk art tradition – The candidate must have
engaged in a folk art tradition that has been in
existence and documented for at least fifty (50)
years; and

5. Character and integrity – As a precious treasure of

the country, the candidate must command the
respect and admiration of the country for his
character and integrity.

6. The implementing agency may require additional

criteria and qualifications in pursuance of the
purposes of this Act.
 Award and other Incentives
The award given to the Manlilikha ng Bayan shall be called “ Gawad sa Manlilikha ng
Bayan” . In addition, the following incentives shall be enjoyed:
a. Plaque/Medal – The awardee shall each receive a commemorative plaque and/or
medal, a duplicate set of which is to be donated to and permanently displayed in the
pertinent provincial museum or largest cultural center
b. An initial grant of One hundred thousand pesos (P100,000.00) and Ten thousand pesos
(P10,000.00) a month thereafter for life, shall be given, unless the Commission after
due hearing finds good reason to discontinue the grant arising from violations of
pertinent terms and conditions herein stated.
c. Documentation – All surviving samples of works by the awardee shall be catalogued
and photographed, and his/her work methods and tools shall likewise be documented;
d. A vocational course using materials, tools, methods and designs of the
awardee may be offered at the nearest arts and trades school through the
cooperative efforts of the Department of Trade and Industry, the Department of
Education, Culture, and Sports, and a private foundation and/or private
corporation, to effect the transfer of his/her skills and the preservation of folk art
tradition;
e. A feasibility study of converting the awardee’s art into a specialized cottage
industry in the awardee’s province, preferably in the recipient’s barangay or
town, may be undertaken by the Department of Trade and Industry in
collaboration with private investors; and
f. The recipient shall be invited to Manila-based and regional cultural events
that salute the importance of traditional folk arts in the Filipino cultural heritage.
Duties & Responsibilities of
Awardees
It becomes his/her responsibility therefore to undertake the following:
- to transfer the skills of his/her traditional folk art to the younger generation
through apprenticeship and such other training methods as are found to be
effective;
- to cooperate with the implementing agency, as provided for in Section 7 of
this Act, in the promotion and propagation of his/her traditional folk arts; and
- to donate to the National Museum a sample or copy of his/her work.
 List of
Awardees
 1993 Awardees

1. Ginaw Bilog 3. Samaon Sulaiman

2. Masino Intaray
A Hanunuo Mangyan of A Magindanao of Mama sa
Mansalay, Oriental Mindoro. A Pala'wan of Brookes Point, Pano, Maguindanao. He was
Awarded for faithfully Palawan. awarded for his outstanding
preserving the Hanunuo He was awarded for his artistry and dedication to
Mangyan script and exemplary skills in basal or his chosen instrument, the
ambahan poetry. gong music ensemble. Magindanao kutya
 1998 Awardees

5. Salinta Manon

4. Lang Dulay A Tagabawa Bagobo of Bansalan, Davao del

A T’boli of Lake Sebu, South Cotabato, was
awarded for weaving the abaca ikat cloth
called t’nalak.
Sur. She was awarded for fully demonstrating
the creative and expressive aspects of the
Bagobo abaca ikat weaving called inabal at a
time when such art is threatened with
extinction.
 2000 Awardees
6. Alonzo Saclag
A Kalinga of Lubuagan, Saclag was awarded
for his mastery of the Kalinga dance and the
performing arts
He was also recognized for his persistence to
create and nurture a greater consciousness
and appreciation of Kalinga culture among
the Kalinga themselves and beyond their
borders.
8. Uwang Ahadas
A Yakan of Lamitan, Basilan was awarded for
7. Federico Caballero his dexterity in playing Yakan musical
A Panay-Bukidnon of Calinog, lloilo was instruments such as the kwintangan, gabbang,
awarded for his mastery of chanting the agung, kwintangan kayu, tuntungan among
sugidanon, the epic tradition of Central others
Panay.
He has a deep knowledge of the aesthetic
He ceaselessly worked for the possibilities and social contexts of those
documentation of the epics of his people instruments.In spite of the dimming of his
painstakingly piecing together the eyesight, he has devoted his life to the
elements of this oral tradition nearly lost. teaching of Yakan musical traditions.
 2004 Awardees
9. Darhata Sawabi
She is from barangay Parang, Jolo
Island, Sulu province.
Has preserved the art of pis syabit
weaving.It is difficult art of tapestry
weaving that creates the traditional
squares used by the Tausug for
ornamentation.Despite the conflict in
Jolo, Sawabi’s dedication to her art
enhanced the preservation of traditional
Tausug designs.
10. Eduardo Mutuc
A Kapampangan from Central Luzon
is recognized for reviving the Spanish
colonial-era craft of Plateria.
This self-taught master craftsman
found his calling in producing
religious and secular art in silver,
bronze and wood.In doing so, and in
his pursuit of perfection for himself
and his apprentices, he assures the
continuity of this rich tradition.
11. Haja Amina Appi
Of Ungos Matata, Tandubas, Tawi-
Tawi,
She is recognized as the master
mat weaver among the Sama
indigenous community of Ungos
Matata.Her colorful mats with their
complex geometric patterns exhibit
her precise sense of design,
proportion and symmetry and
sensitivity to color..
 2012 Awardees
12. Teofilo Garcia
A Gawad sa Manlilikha ng Bayan Awardee for Hat
Weaving from San Quintin, Abra. He is known for
making the allweather headgear, a well-made
tabungaw, which can last up to three to four
generations if taken care of properly.
The tabungaw that Teofilo makes is made up off native
gourd called, upo, rattan and bamboo. He combines
experiments with these materials to come up with
decay resistant, elegant and remarkable tabungaws
13. Magdalena Gamayo
Another pride of Ilocandia is a 90 year old master inabel
weaver who hails from the town of Pinili, Ilocos Norte.
Magdalena’s handiworks are finer than most abel –her
blankets have a very high thread count and her designs
are the most intricate and can sometimes take up to five
colors. Making sure the right colored threads are spaced
evenly and keeping accurate count is a challenge that
Magdalena has always unerringly met. The beauty of her
designs lies in how delicate the patterns are, and yet how
uniform the weave.
2016 Awardees
14. Ambalang Ausalin
Ausalin, 75, hails from Lamitan, Basilan
and is a known magtetenun or weaver
having served two generations of the
royal family.
She was the weaver of traditional attires
and costumes for the royalties and the
community. She mastered two of the
most intricately designed textiles of the
Yakans—seputangan and sinaluan.
15. Estelita Bantilan
Bantilan, 78, is from Sarangani
and has been weaving igem or
mats since she was six. At 15,
she has mastered the craft of
mat-making using naturally
dyed romblon leaves.
16. Yabing Masalon Dulo
Dulo, now 104 years old, on the
other hand, lives in Polomolok,
South Cotabato. At 14, she has
weaved two masterpieces of tabih
or dyed abaka—one is displayed at
the National Museum, the other is
kept in her possession.
 EVENTS
EXHIBITS
and
MANAGING
AUDIENCE
Exhibit
An exhibition, in the most general
sense, is an organized presentation
and display of a selection of items. In
practice, exhibitions usually occur
within a cultural or educational setting
such as a museum, art gallery, park,
library, exhibition hall, or World's fairs.
EVENT EXHIBITS
● Commonly include a table with stand-up poster board
displays, handout materials, and perhaps samples or
other objects to view or handle. Someone is present to
welcome interested visitors and to answer questions.
● It should be a simple, self-contained story line; details
and background information are provided by the
person staffing it and by any handouts that are
distributed.
Who will be there?
● If general public event (community fair),
the audience is quite diverse; in terms of
age, educational level, political
orientation and background.
● Event attendees are primarily browsing,
so the exhibit should capture attention as
well as inform. To get their attention, be
sure the exhibit has one clear theme.
 Importance of Exhibits:
• Art exhibitions can be beneficial in multiple
ways. They are suitable for artists, collectors
as well as audiences. They are excellent
social gatherings of people with similar likes
and tastes. It implies that the general artistic
flavor will be an integral part of the
environment created at these gatherings.
• Great importance when it comes to history
and culture
Art Fair Philippines
Metropolitan Museum of Manila
Ways on Managing Audience
1. Greet audience so that they feel encouraged to Go
Slow;
• Acknowledge the visitors and look friendly.
• Ask a simple question that relates to the person’s own
experience.
2. Ask productive low-risk questions that invite visitors to
Look Closer;
Examples:
“Have you seen the movie Ice Age? Do you want to see a
real fossil giant ground sloth?”
“Take a look at this 150 million-year-old horseshoe crab
fossil. What do you notice about it?”
3. Build the conversation with complex questions, thus
encouraging visitors to Dig Deeper;
Examples:
“Can you find another bird that has a similarly shaped
beak?”
“Why do you think the birds didn’t go extinct when the
other dinosaurs did?”

4. Suggest that visitors Dig Deeper and explore on their

own.
Managing Events
Events management deals with the
administrative tasks and strategies
associated with organizing
and managing any kind of performing arts
event.
Managing Events is all about:
• Understanding the factors that define an
art event.
• Know the financial impact and legislative
requirements have on an art event.
• Be able to manage, monitor and evaluate
of a certain art event.
Importance:
Proper event management planning is
vital for any successful event. The Event
Management Plan can perform a number
of important functions, including: Helps
secure permission for the event to proceed.
Provides a road map for the event to all
stakeholders. Ensures we consider all
relevant angles during planning.
THANK YOU!
References:
https://courses.lumenlearning.com/boundless-arthistory/chapter/what-is-art/
https://www.britannica.com/art/visual-arts
https://slideplayer.com/slide/14850405/
https://someonesomewhere.com/pages/artisan-definition
https://www.nowbali.co.id/artists-and-artisans-what-s-the-difference-between-an-artisan-and-an-artist/
https://prezi.com/p/p-l0eewivj8n/gamaba-timeline/
https://ncca.gov.ph/about-culture-and-arts/culture-profile/gamaba/
https://www.coursehero.com/file/70872783/GAMABAdocx/
https://www.umass.edu/mwwp/pdf/05exhibit.pdf
https://nemanet.org/files/4813/8552/9230/Neurodiversity_1.pdf
https://www.tripzilla.ph/art-exhibits-manila-arts-month/15184