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  • Information Search Purchase Decision

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    Apurva Patidar
    5 views1 page
    The document discusses the process a customer goes through when making a purchase decision for farm equipment. It includes gathering information from various sources, evaluating alternatives based on price, features, financing and service, and ensuring customer satisfaction after the purchase through feedback and referrals. The overall goal is to find the most affordable and effective solution for ploughing and farm activities with minimum maintenance needs.

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    CB(3)

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    The document discusses the process a customer goes through when making a purchase decision for farm equipment. It includes gathering information from various sources, evaluating alternatives based on price, features, financing and service, and ensuring customer satisfaction after the purchase through feedback and referrals. The overall goal is to find the most affordable and effective solution for ploughing and farm activities with minimum maintenance needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Information Search Purchase Decision

    Uploaded by

    Apurva Patidar
    The document discusses the process a customer goes through when making a purchase decision for farm equipment. It includes gathering information from various sources, evaluating alternatives based on price, features, financing and service, and ensuring customer satisfaction after the purchase through feedback and referrals. The overall goal is to find the most affordable and effective solution for ploughing and farm activities with minimum maintenance needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Information Purchase

    Search Decision
    • Sources: • Price,
    • Method for • Customer
    Word-of- mileage, field
    Farm • Buy a tractor satisfaction;
    mouth, performance,
    ploughing dealerships, • Use bullock feedback
    carts and power, • Referrals and
    and related advertisement
    traditional financing word of
    activities s
    methods schemes, mouth from
    • Affordable • Look out for after-sale-
    with minimum different • Rent a tractor other
    service customer
    maintenance alternatives

    Need Evaluation of Post-Purchase


    Recognition Alternatives Evaluation

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