NUBI

Driving Yunlin goods to

the market through e-
commerce
by Wu Jie Xian, Huang Yi-Wen,
and Yu Hsiang-Ting
 1

In a place where “food is

heaven for the people,” the
“home economy” has set an
unprecedented sales record for
online e-commerce platforms
and delivery services during the
impact of Covid-19. Daily
consumption habits now focus
on the bulk of agricultural
products that are not only
highly certified but also locally
grown so that they can quickly
reach residents.
 2

To play its part, the government

of Yunlin, a largely agricultural
county in Taiwan, has
developed its own e-commerce
platform, Nubi, to drive the
county’s agricultural products
and meet the needs of
residents.
 3

Introducing the Nubi app

At the beginning of this year,

the Planning Department
integrated technology and
information into the
marketing of the county’s
agricultural products to
develop the "Yunlin Nubi
App" and worked with the
Department of Agriculture to
actively promote the official
Yunlin brand "Yunlin Goods.”
 4

When using the app, customers

can read policy announcements
from the government in order to
accumulate Nubi tokens and
then exchange these for locally
popular featured products during
their purchase, representing a
barrier-breaking feature of the
app. In other words, the app
combines government policy
dissemination with e-commerce
so that customers can receive
important information and also
earn points.
 5

High local quality

The products certified by

"Yunlin Goods“ and which
feature on Nubi focus on
"local quality." The county
government and the farmers’
associations of various
regions in Yunlin actively
counsel farmers so that the
“harvest of hard work” can
increase economic benefits.
 6

The fresh quality of the

agricultural products that you get
in your hands is actually ensured
in two ways:

1. Through centralized purchase

by the government.

2. Through the visual inspection

of the farming process by the
production and sales team of
the farmers association.
 7

During the growing season, it

is the production and
marketing team of the various
farmers' association (major
agricultural cooperatives) that
is the first line of check of the
quality of products
 8
Double-inspection for
Consumer Confidence

"Yunlin Goods Certification" is

just like the certification of
other products on the market.
From the inspection of raw
materials and the control of
safety and hygiene in the
process of producing the
products to final packaging and
preservation, each step follows
central statutory standards.
 9

In the documents attached to

their application, both farmers
and manufacturers attach self-
inspection reports and
instructions. During the
application process, re-inspection
will be conducted by the local
health bureau to check the
hygiene and quality of the
products.
 10
How to find the Nubi
app

1. Search for 雲 林 Nubi 扭

一下 - 雲林數位縣民平台
in your App Store

2. Or scan the QR code

below: