Social Media

FACEBOOK
Aravind, Amlan and Anshu

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 History

01 Facemash WHY? 02
Photo compilation. The need for a universal
450 users and 22000 views online platform.

03 Growth Controversies 04
Members Eduardo Saverin
Expansion The Winklevoss Twins
 Facebook

11:25 AM
Technology used:
-> PHP-low efficiency
-> Creation of HipHop for PHP
FEATURES -> PHP code to C++
-> Environment-friendly- good for Facebook’s bottom
line

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FEATURES
11:25 AM

News Feed
Relevance, engagement and 12:45 PM
recency
Marketplace
1:45 PM
Integration with the user’s
profile
Business tools
Large user base
Targeting options
FEATURES

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Instagram integration

Cross-posting
Linking accounts 12:45 PM

Gaming
Instant games and Gaming
groups
 Facebook platform and Facebook Connect

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In May 2007, Facebook Platform was launched,

which allowed third party developers to build rich
social applications within Facebook. More than
350,000 developers and entrepreneurs from 225
countries have signed up. 1:29 PM

In 2008, Facebook announced Facebook

Connect. Facebook Connect is the next
iteration of Facebook Platform that allows
users to "connect" their Facebook identity,
friends and privacy to any site

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 FINANCE

9:14 AM

10:25 AM
User demographics,
interests and behaviour.

ADS 1:17 PM

Other sources like Oculus,

Workplace and Facebook Pay

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 Social Media

10:35 AM

THANK YOU

We are open for questions…