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  • Disneys Digital Transformation Journey

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    Md Kaif
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    Disney has transformed its business through digital innovation across several domains: They have enhanced the customer experience through virtual and augmented reality experiences in parks, mobile ordering apps, and MagicBands that allow customized bookings. Disney gains advantages over competitors by streaming Disney+ content, creating new revenue streams from digital products, and using analytics to quickly respond to customer feedback. The company leverages data through audience profiling, marketing analytics, and pricing optimization to improve customer retention and maximize revenue. Disney innovates with digital experiences like Star Wars: Galaxy's Edge, interactive park attractions, and an AI concierge to engage customers in immersive ways. They also create value through personalized vacations, online

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    Disney has transformed its business through digital innovation across several domains: They have enhanced the customer experience through virtual and augmented reality experiences in parks, mobile ordering apps, and MagicBands that allow customized bookings. Disney gains advantages over competitors by streaming Disney+ content, creating new revenue streams from digital products, and using analytics to quickly respond to customer feedback. The company leverages data through audience profiling, marketing analytics, and pricing optimization to improve customer retention and maximize revenue. Disney innovates with digital experiences like Star Wars: Galaxy's Edge, interactive park attractions, and an AI concierge to engage customers in immersive ways. They also create value through personalized vacations, online

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    © All Rights Reserved
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    2 views9 pages

    Disneys Digital Transformation Journey

    Uploaded by

    Md Kaif
    Disney has transformed its business through digital innovation across several domains: They have enhanced the customer experience through virtual and augmented reality experiences in parks, mobile ordering apps, and MagicBands that allow customized bookings. Disney gains advantages over competitors by streaming Disney+ content, creating new revenue streams from digital products, and using analytics to quickly respond to customer feedback. The company leverages data through audience profiling, marketing analytics, and pricing optimization to improve customer retention and maximize revenue. Disney innovates with digital experiences like Star Wars: Galaxy's Edge, interactive park attractions, and an AI concierge to engage customers in immersive ways. They also create value through personalized vacations, online

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Disney's Digital

    Transformation Journey

    Disney is leading the entertainment industry in digital transformation. Explore


    how Disney transformed the domains of customer, competitor, data, innovation,
    and value through their digital journey.
    Enhancing Customer Experience
    Virtual Realities experiences
    through VR headsets, taking
    visitors to galaxies far, far away or
    riding a magic carpet with Aladdin.

    1 2 3

    Online Requests Mobile Apps

    Disney's MagicBand allows guests to book The newest Disney app offers mobile ordering
    dinner reservations, reserve FastPasses and for food, merchandise, and contactless
    unlock hotel rooms. payment options in park.
    Digital Advantage over
    Competitors
    1 Disney+ Streaming 2 New Revenue Streams

    Streaming content including


    studio movies, tv shows and Increased profit through high
    exclusive content. margin digital products, such
    as toys and games for
    consoles and mobile apps.

    3 Real-Time Feedback

    Analytics driven feedback allows changes in service, effectively


    responding to customers before other competitors.
    Leveraging Data for Business Insights
    Metrics Data Strategy End Goal

    Audience Persona Guest's past visits, Crafting specific content to


    experiences and reviews the targeted audience

    Marketing Seasonal trends, offer Improved customer retention


    analytics and yield optimization

    Pricing optimization Real-time demand, Maximizing revenue from


    competition, booking trends each booking
    Innovation in the Digital Era
    The Star Wars Interactive Park Artificial
    Experince Experiences Intelligence
    Concierge
    The Star Wars Galaxy's Projection mapping, Disney's AI chatbot
    Edge expansion immerses augmented reality, and interacts and updates
    guests in a fully interactive mixed reality attractions visitors about wait times,
    and immersive Star Wars engage guests and provide weather forecasts and
    experience. unique moments. more.
    Value Creation via Digital Platforms

    Personalization Merchandise Oversized Experiences

    Personalized vacation The Disney store enables Disney's niche parks, including
    experiences through MagicBand hassle-free shopping online for water parks and nature parks,
    and My Disney Experience merchandise, gifts, and allow visitors to have
    apps. memorabilia. multifaceted experiences.
    Conclusion and Future
    Outlook
    Disney's digital transformation has brought disruptive changes in service,
    customer retention, and operational efficiency. It is expected that the level of
    innovation and digital transformation will continue to evolve.
    Questions & Answers
    Thank You for Your Attention!

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