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Purposive Communication Lecture #2
Purposive Communication Lecture #2
C O M M U N I C AT I
ON
LECTURE NO. 2
G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N
Globalization has taken a long stride after its first potent spark in the
heart of the once mighty Great Britain.
It was Great Britain that started placing value on English.
Globalization has taken a long stride after its first potent spark in the
heart of the once mighty Great Britain.
It was through communication, transportation, and trade that
globalization took its speed and presence
O R I G I N S O F G L O B A L I Z AT I O N
The reversal of power, influence, and reign occurred in the late 18th century and early
19th century when the New World, America, set sight of the golden opportunities.
America took pride in science, technology, medicine, and commerce. It was the
vision and mission values of the Americans that also augmented the robustness and
pervasiveness of English.
Today, English is known to be the ‘lingua franca’ or a universal language which is
evident in the areas of education, governance, communication, entertainment, and
business.
O R I G I N S O F G L O B A L I Z AT I O N
The reversal of power, influence, and reign occurred in the late 18th century and early
19th century when the New World, America, set sight of the golden opportunities.
America took pride in science, technology, medicine, and commerce. It was the
vision and mission values of the Americans that also augmented the robustness and
pervasiveness of English.
Today, English is known to be the ‘lingua franca’ or a universal language which is
evident in the areas of education, governance, communication, entertainment, and
business.
E F F E C T S O F G L O B A L I Z AT I O N
In connection with education, there is now (what everybody takes delight
in) edutainment.
The Internet has been used to bring in edutainment – an integration of
education and entertainment which is a fun way of teaching and learning.
Daney (2017) asserted that globalization had influenced global
communication by implementing new techniques for business conduct
among workers at international corporations.
I N C R E A S E I N S O C I A L A WA R E N E S S