Benefits Brands will Achieve

Technological Advancements
Brand Recognition
Leveraging Expertise of one another Increased Revenue Potential

Market Expansion

Competitve Advantage
Market Differentiation
Brand Recognition Corporate Social Responsibility

Long term Partnerships

 DENTACOAT: ENHANCING
SMILES
•Dentacoat is a new product being introduced in the market which is the collaboration of Berger
Paints & Toothsi.

•The name "DentaCoat" combines the words "dental" and "coat," conveying the idea of a
protective and dental care-enhancing paint.

• This paint provides an additional layer of oral health benefits while beautifying the walls.

•Purpose: Masking imperfections, such as stains, discoloration, and minor chips.

 HOW WILL IT BENEFIT
YOU?
• Instant Transformation: Dental paint provides immediate results, enhancing the
appearance of teeth in a short period.

• Non-Invasive: It is a painless and non-invasive procedure that does not require

altering the structure or shape of teeth.

• Temporary Solution: Dental paint typically lasts for a few weeks to several months
and can be easily reapplied if desired.
 INDUSTRY
OVERVIEW
• Growing Awareness -Increased focus on oral health and preventive dentistry has raised awareness about dental paint and
their benefits among both dental professionals and patients

• Technological Advancements-Ongoing research and development efforts aim to improve the formulation, effectiveness,
and application methods of dental paints.

• Dental Practices and Institutions: Dental paints are commonly used in dental offices, clinics, and hospitals, and they are
also available for home use, contributing to market growtH.

• Regional Variances: The adoption and popularity of dental paints may vary across different areas based on oral health
awareness, dental care practices, and economic factors
 ADVERTISING
STRATEGY
1. Collab Announcement Video: Create an engaging video showcasing the partnership with visually stunning
imagery, energetic music, and animations.

2. Collaborative Product Packaging: Design special edition packaging featuring both brand logos and visual
elements for a visually striking and collectible look.

3. Collaborative Print Ads: Develop eye-catching print advertisements with both brand logos, graphics, and
compelling copy.

4. Social Media Campaign: Launch a campaign with visually appealing graphics, GIFs, or short videos to
generate excitement and encourage user-generated content.

5. Influencer Partnerships: Collaborate with industry-relevant influencers for sponsored content, including
videos, blog posts, or social media announcements.
 MARKETING STRATEGY
Objective: Achieve the perfect smile with our innovative dental paint.

Marketing Channels and Campaigns

• Engaging campaigns to reach our target audience.

Dental Trade Shows

• Showcase product benefits and build professional relationships.

Product Launch- Launch strategy:

• Provide free trial kits to 10 dentists in metro cities.
• Offer trial kits to 500 customers from Berger Paints and Toothsi family on the basis of lucky
draws.
• Engage with influencers to generate excitement and endorsements.
Thank You!