Course Outline for Amazon

Introduction to Ecommerce

 Introduction to Amazon
 Amazon marketplace and scope
 Business models
 Amazon selling program
 Selling models FBA/FBM
 Amazon algorithm
 Terms used in Amazon industry
 Basic understanding of product research
 Amazon Tools and extensions
 History of Amazon
Account Creation

 Types of account
 Requirements of account creation
 Setting up an LLC/ LTD company
 Amazon Brand registry program
 Account health
Product hunting

 Product research criteria.

 Keyword research
 How to check on demand and supply of the market
 Small and lightweight
 Different categories (gated and ungated)
 PH tools and extension and their extensive usage (H10, JS etc.)
 Competitor selection
 PH Ideas
 Legal and liability issues(patents, Trademark, Other restrictions)
Product sourcing

 Sourcing
 Sourcing platforms
 Finding Suppliers
 Sourcing criteria and supplier verification
 Shipment method
 Product sampling
 Freight Forwarder
 Quality inspector
 Estimated profit calculation(ROI calculation)
 Amazon profit calculator
 Amazon FBA Packaging, Labels & Barcodes
Amazon listing

 Product listing
 Adding an existing product
 Adding a new product
 Flat file upload
 Bulk upload
 Dummy listing
 GTIN, EAN, UPC, FKSNU, SKU
 Listing creation and optimization
 GTIN/UPC purchase
 Listing essentials and guidelines
 A+ content
 Keyword research
 Error 5665 and its solution
Advertisement
 Types of advertisement
 Adv. On Amazon
 Amazon PPC
 Types of Amazon PPC ads
 Detailed go-through: Types of Amazon PPC ads
 Different terminology explanation
 PPC campaign types
 Negative targeting
 Keyword match types
 Bidding strategy
 Coupons
 Vine program
 Lightning deal
 Proxy marketing
 Fb/insta marketing
Amazon shipment plan

 Difference between Shipping plan and shipment

 SPD
 Packing types
 Complete go through of Amazon shipping plan