THE ENVIRONMENT

PROTECTION ACT
(Act No.29 of 1986)​​
 An Act to provide for the protection and improvement of environment and for
matters connected there with: WHEREAS the decisions were taken at the United
THE Nations Conference on the Human Environment held at Stockholm in June,
ENVIRONMEN 1972, in which India participated, to take appropriate steps for the protection
T and improvement of human environment; AND WHEREAS it is considered
necessary further to implement the decisions aforesaid in so far as they relate to
PROTECTION
the protection and improvement of environment and the prevention of hazards to
ACT human beings, other living creatures, plants and property;

THE ENVIRONMENT PROTECTION ACT ( ACT

2
NO.29 OF 1986 )
 BY IT ENACTED BY PARLIAMENT IN THE THIRTY-SEVENTH YEAR
OF THE REPUBLIC OF INDIA AS FOLLOWS:—

ARRANGEMENT OF
SECTIONS
CHAPTER - I CHAPTER - II
PRELIMINARY : GENERAL POWERS OF THE CENTRAL
(Short title, extent and commencement.) GOVERNMENT

CHAPTER - III CHAPTER - IV

PREVENTION, CONTROL AND ABATEMENT OF MISCELLANEOUS :
ENVIRONMENTAL POLLUCTION LAWS AND RULES BY THE GOVERNMENT

THE ENVIRONMENT PROTECTION ACT ( ACT

3
NO.29 OF 1986 )
 CHAPTER – I
PRELIMINARY

1.SHORT TITLE, EXTENT AND COMMENCEMENT.

(1) This Act may be called the Environment (Protection) Act, 1986.
(2) It extends to the whole of India.
(3) It shall come into force on such date1 as the Central Government
may, by notification in the Official Gazette, appoint and different
dates may be appointed for different provisions of this Act and for
different areas.

THE ENVIRONMENT PROTECTION ACT ( ACT

20XX 4
NO.29 OF 1986 )
 CHAPTER – I
PRELIMINARY
2. DEFINITIONS.-
(a) “environment” includes water, air and land and the inter-relationship which exists among
and between water, air and land, and human beings, other living creatures, plants, micro-
organism and property;
(b) “environmental pollutant” means any solid, liquid or gaseous substance present in such
concentration as may be, or tend to be, injurious to environment;
(c) “environmental pollution” means the presence in the environment of any environmental
pollutant;
(d) “handling”, in relation to any substance, means the manufacture, processing, treatment,
package, storage, transportation, use, collection, destruction, conversion, offering for sale,
transfer or the like of such substance;
(e) “hazardous substance” means any substance or preparation which, by reason of its
chemical or physio-chemical properties or handling, is liable to cause harm to human
beings, other living creatures, plants, micro-organism, property or the environment;
(f) “prescribed” means prescribed by rules made under this Act.

THE ENVIRONMENT PROTECTION ACT ( ACT

20XX 5
NO.29 OF 1986 )
 PRODUCT OVERVIEW

UNIQUE FIRST TO MARKET TESTED AUTHENTIC

Only product First beautifully Conducted testing with Designed with the help
specifically dedicated designed product that's young farmers in the and input of
to the agricultural both stylish and area agricultural experts in
market functional the field

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 Cool and stylish product​

PRODUCT BENEFITS Areas for community connections ​

Online store and market swap

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COMPANY
OVERVIEW
 BUSINESS MODEL RESEARCH
We based our research on market
trends and social media​

ABSTRACT
We believe people need more
products specifically dedicated
to this niche market​

DESIGN
Minimalist and easy to use ​

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MARKET OVERVIEW

Opportunity to build​
$3B​ Fully inclusive market
Total addressable market​

Freedom to invent​
$2B Selectively inclusive market ​
Serviceable available market​

Few competitors​
$1B Specifically targeted market ​
Serviceable obtainable market​

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 MARKET COMPARISON

$3B $2B $1B

Opportunity to build Freedom to invent Few competitors
Addressable market​ Serviceable market​ Obtainable market​

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OUR COMPETITION

CONTOSO COMPETITORS
Our product is priced below that of other Company A​
companies on the market​ Product is more expensive​

Design is simple and easy to use, compared to the Companies B & C ​

complex designs of the competitors ​ Product is expensive and inconvenient to use ​

Affordability is the main draw for our consumers Companies D & E​

to our product​ Product is affordable, but inconvenient to use

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 CONVENIENT
COMPETITIVE LAYOUT

CONTOSO
A

EXPENSIVE​ AFFORDABLE

D
C
E

INCONVENIENT​

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GROWTH STRATEGY
How we’ll scale in the future​

Roll out product to local farms in

FEB
the region to help establish the
20XX product​

Release the product to the general

MAY
public and monitor press and
20XX regional market trends​

Gather feedback from the

O CT agriculture and farming community
20XX to expand availability of the
product​

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 TRACTION
Forecasting for success​

Metrics Revenue by year

$50,000
GROSS NET
CLIENTS ORDERS
AV E N U E REVENUE
$40,000

20XX​ 10​ 1,100​ $10,000​ $7,000​

$30,000

20XX​ 20​ 200​ $20,000​ $16,000​ $20,000

20XX​ 30​ 300​ $30,000​ $25,000​ $10,000

20XX​ 40​ 400​ $40,000​ $30,000​ $0

20XX 20XX 20XX 20XX

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 2-YEAR ACTION PLAN

Gather Deliver to
Get volunteers​ feedback​ consumers​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Run focus Test with Regional

groups​ farms​ launch​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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FINANCIALS
YEAR 1 YEAR 2 YEAR 3

Detailers​ 5,000​ 40,000​ 160,000​ ​

Users​ 50,000​ 400,000​ 1,600,000​ ​

Sales​ 500,000​ 4,000,000​ 16,000,000​ ​

Average Price per Sale​ 75​ 80​ 90​ ​

Revenue @ 15%​ 5,625,000​ 48,000,000​ 216,000,000​ ​

GROSS PROFIT​ 5,625,000​ 48,000,000​ 216,000,000​ ​

Expenses​ ​ ​ ​ ​

Sales & Marketing​ 5,062,500​ 38,400,000​ 151,200,000​ ​

Customer Service​ 1,687,500​ 9,600,000​ 21,600,000​ 70%​

Product Development​ 562,500​ 2,400,000​ 10,800,000​ 10%​

Research​ 281,250​ 2,400,000​ 4,320,000​ 5%​

T O TA L E X P E N S E S ​ 7,593,750​ 52,800,000​ 187,920,000​ 2%​

EBIT -1,968,750 -4,800,000 28,080,000 ​

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 MEET THE TEAM

TAKUMA HAYASHI​​ MIRJAM NILSSON​​ FLORA BERGGREN​​ RAJESH SANTOSHI​​

President Chief Executive Officer​ Chief Operations Officer​ VP Marketing​

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 MEET THE TEAM

TAKUMA HAYASHI​ MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer

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 FUNDING

12K 32K 14K 82K

ANGEL
CAMPAIGNS​ INVESTMENTS​ CASH SHARES
Revenue obtained from Amount obtained through Liquid cash we Number of shares
online campaigns and other investors have on hand converted into USD
door-to-door sales​

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 SUMMARY At Contoso, we believe in giving 110%. By using ethical
farming methods, we help farming communities
grow organically and foster a consumer first mindset. We
thrive because of our market knowledge and a great team
behind our product. As our CEO says, "Efficiencies will
come from proactively transforming how we do
business."

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 THANK YOU

Mirjam Nilsson​​
206-555-0146​
mirjam@contoso.com​
www.contoso.com​

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