HUMAN RESOURCE PRACTICES

COCA-COLA
 ABOUT THE COCA-COLA COMPANY
● Beverage company, Manufacturer,
distributor, and marketer of non-
alcoholic beverage concentrates
and syrups
● The World's Largest Non-
alcoholic Beverage Company
● The Coca-Cola Company
products sold in more than 200
countries and territories.
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● portfolio of brands :
Coca-Cola, Sprite, Fanta
& Other sparkling soft
drinks.
● 500+ beverage brands
● 135 years of experience
● Together with the bottling
partners, the company employs
more than 700,000 people.
 RECRUITMENT

STEPS
● HR within Coca-Cola is an
important factor when seeking, 1. Job analysis and design
hiring and retaining talent. 2. Job description and job
● Highly competent and qualified
people who can think strategically responsibilities
towards the goals. 3. Advertisements
● The Coca-Cola graduate program, or
the University Talent Program. 4. Selection

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 SELECTION

Psychometric Role Plays/

Interview Group exercises Presentations Situational Exercises
tests

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 TRAINING

● Company has a commitment in enabling the growth of employees

● Coca cola university (CCU) : classrooms, e learning &
field training
● In 2019, more than 27,000 associates participated in 1,720 CCU classroom sessions
worldwide, and 39,100 associates participated in e-learning courses.
● Reimbursement to help employees pursue higher level education.
● External training programs and conferences.
● employee development programs

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 PERFORMANCE APPRAISAL
New Performance Review
Procedures.
By evaluating an employee's progress in
terms of performance and development,
a manager is to set new objectives and
tasks effectively for the period ahead.
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Formal Performance Appraisals
To discuss and evaluate employees'
work
performance. The purpose of the
evaluation is to increase understanding
of user needs.
EMPLOYEE WELFARE SCHEMES.

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 TOTAL REWARD PROGRAMS

● Company’s benefits coupled with

compensation programs and the
opportunities helps to build a career
through the experiences the Company ●  Base salary
offers.
●  Annual incentives
● To ensure that programs are competitive,
the Company regularly benchmarks ●  Long-term incentives
programs against those of other leading ●  Benefits
companies in countries where the
company operate.

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 DISCIPLINARY ACTION

● The company has a well-defined code of conduct.

● Code of conduct in coca- cola is a list of formally binding norms within the
organization.
● Code of conduct is not just a "unwritten rules" but expectedmoral behaviour and
responsibility.
● In simple terms, code of conduct can be defined as the way in which the whole
company has to work including its owners,employees, managers, etc.

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 PROBLEMS FACED BY THE EMPLOYEES

● In 2000 coca – cola company in India has faced a huge employee

issue in (merging two companies Coca-Cola India and Coca-Cola
beverage)
● Massively disoriented culture of work practice
● Dilution of several central jobs
● Racial discrimination

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 EMPLOYEE CASES REPORTED
AGAINST THE COMPANY
Abdallah v. Coca-Cola Co.
● a class action lawsuit was filed against the Coca Cola Company by four current and former
African-American employees for racial discrimination under the US Civil Rights Act.
● The plaintiffs, on behalf of themselves and 2200 similarly situated African-American colleagues,
alleged they had suffered discrimination in pay, promotions and performance evaluations.
● The plaintiffs argued that Coca-Cola failed to prevent and remedy this discrimination.
● In 2000, Coca-Cola agreed to a $192 million settlement, the largest settlement ever in a corporate
racial discrimination case.
● In the settlement agreement, Coca-Cola denied the allegations, but agreed to make sweeping
changes to its personnel policies and procedures.

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 EMPLOYEE CASES REPORTED
AGAINST THE COMPANY

● Coca-Cola Refreshments USA has entered into a settlement agreement with the U.S.
Equal Employment Opportunity Commission (EEOC), promising to pay $2.25 million
to settle nine disability discrimination charges
● alleging that the company failed to properly accommodate employees with disabilities.
● Coca-Cola also agreed to update its policies and procedures to improve
accommodations provided to employees returning to work after disability-related
absences

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THANK YOU

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