ADS

ADS AND
AND
BODY IMAGE
ORAL EVALUATION
Leonor Silva | Ema Mestre
 PREMISSE

FACTS AND FIGURES

FINAL ARGUMENT

QUESTIONS
 PREMISSE

OPINION CONCEPT
 PREMISSE

OPINION CONCEPT
• Relationship between advertising and its impact on individuals' perception of their
own bodies;
• Portrayal of unattainable beauty standards;
• Negative or positive consequences.
 PREMISSE

CONCEPT
OPINION
• Narrow ideals of beauty, unattainable benchmark for an average person;
• Contribution to body dissatisfaction, low self-esteem, and a range of mental health
issues.
• Responsability in promoting inclusivity.
FACTS AND FIGURES
FACTS AND FIGURES

• Representations of irrealistic beauty

standards;
• Unachivable and harmufull aesthetic
norms;
FACTS AND FIGURES

• Body appearance in advertisements had an

influence on individuals body image and
emotional responses;
• Mostly negative impact.

• Kids grow up hating their

features;
• First black person on an ad was
in 1967 by Coca-Cola.
FACTS AND FIGURES

• Positive impact on body image;

• Inclusion of real bodies and
features;
• Spread of acceptance;
FACTS AND FIGURES
• Dove self-esteem project
• “No young person should be held back from
reaching their full potential”
• Project for more than 10 years, educating more
than 20 million young people about self-
esteem.

• Acceptance of our
bodies.
FINAL ARGUMENT
• What steps do you believe individuals and society should
take to counter the negative impact of ads on body
• Ads have always had a big
image?
influence on the way people view
themselves;
• Support brands who spread a
positive body image.
• What are some potential consequences of individuals
striving to achieve the 'perfect' body image portrayed in
As bruno Mars once said…
ads?

QUESTIONS