MEDIA AND

INFORMATIO
N LANGUAGE
OBJECTIVES

 Discover the languages that media used in

conveying message.

 Realize how exactly the media represent the

world

 Detect the languages that media used in

conveying message.
MEDIA LANGUGE

 A method, consisting of signs and

symbols, used by information producers
to convey meanings to their audiences.

 Media languages can be written,

verbal, non-verbal, visual, and aural
CODES

CONVENTIO
N
CODES
Are systems of signs that are put
together to create meaning

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TYPES
OF
CODES
TYPES OF CODES
1. Technical codes

2. Symbolic Codes

3. Written Codes
 1. Technical codes
 Ways in which
materials are used to
tell the story such as
camera angles and
techniques, framing,
lightning and
exposure
CAMERA
Camerawork refers to
how the camera is
operated, positioned and
moved for specific
effects.
 HIGH ANGLE LOW ANGLE SHOT
SHOT

-Shows people or objects -Shows people or objects

from above higher than eye from below or lower than
level. eye level.
EXTREME LONG SHOT LONG SHOT

- Also called extreme wide

- a view of a situation or
shots such as a large crowd
setting from a distance.
scene or a view of scenery as
far as the horizon.
MEDIUM LONG SHOT FULL SHOT

- shows a group of people - a view of a figure’s entire body

in interaction with each in order to show action and/or a
other. constellation group of
characters.
 MEDIUM SHOT CLOSE UP

- shows a subject down to - a full-screen shot of a

his/her Chest/Waist subject’s face showing the
finest nuances of expression.
EDITING
Editing is the process of choosing, manipulating and arranging images
and sound.

 Graphic edits
 Rhythmic edits
 Spatial edits
 Temporal edits
AUDIO
Audio is the expressive or naturalistic use of sound

 Dialogue
 Sound Effects
 Music

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cLA.jpeg
 LIGHTING
Lighting is the manipulation of natural or artificial light to
selectively highlight specific elements of the scene

 Quality
 Direction
 Source
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1. Technical codes
Camera
Audio
Editing
Lighting
2. Symbolic Codes
 Comprise of objects,
setting, body language,
and actions that signify
things more than what is
seen by the audience. It
includes hands gesture,
and colors.
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SETTING
Setting is the time and place of the narrative. When
discussing setting, you can describe the setting of the
whole story or just a specific scene.

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MISE EN SCENE
is a French term that means ‘everything within the frame’. In media
terms it has become to mean the description of all the objects within a
frame of the media product and how they have been arranged.

Set Design
Costume
Props
ACTING
Actors portray characters in media products and contribute to
character development, creating tension or advancing the narrative.

 Facial expression
 Body Language
 Vocal qualities
 Movement
 Body contact
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COLOUR
Colour has highly cultural and strong connotations

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tagged-movies-dancing-vintage-classic/
2. Symbolic codes
Setting
Mise En Scene
Acting
Colour
3. Written Codes
 are the formal written language
used in a media product.

 Written codes include printed

language which is text you can
see within the frame and how it
is presented, and spoken
language, which includes
dialogue and song lyrics.
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CONVENTION
 Used by media and information
professionals to communicate
ideas, information, and
knowledge.

 It is a practice or technique that

is widely used in a field. This is a
habit or a long-accepted way of
doing things https://miro.medium.com/max/1400/1*cHJq5a6zk7jFlG0FOlSXBQ.jpeg
CLASSIFICATION OF CONVENTION

FORM CONVENTION

STORY CONVENTION

GENRE
CONVENTION
1. FORM
 The certain ways we expect types of media’s codes to
CONVENTION
be arranged

EXAMPLE  Video games we used to see

that it is usually start with a
tutorial to explain the
mechanics of how the game
works.
2. STORY CONVENTION
 Story conventions are common narrative structures and
understandings that are common in story telling media
products.
3. GENRE CONVENTION
 Genre conventions point to
the common use of tropes,
characters, settings or
themes in a particular type
of medium. Genre
conventions are closely
linked with audience
expectations.
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DENOTATION
AND

CONNOTATION
 DENOTATION
 Is the literal aspect of an information.

Example: Black Cat

CONOTATION
Refers to the meaning or interpretation people associate
with an information.

Black Cat
BAD LUCK
 MEDIA
REPRESENTATION
 Media representations are not the whole realities of the world,
but only results of selection processes that highlight some
aspects of reality and neglect the others.

 Another issue is information producers use media to develop

some ideals, or to convey beliefs or principles, they highlight
all the pros of the principle that they want to impart to the
masses.
MEDIA PRODUCERS,
STAKEHOLDERS,
AND AUDIENCE
MEDIA PRODUCERS
 People engaged in the process of creating and putting together
media content to make finished media product

Journalist Writer Camera Man Director

MEDIA STAKEHOLDERS
 People or organization that share the same interest or
intentions
 MEDIA AUDIENCE
 Group of consumers for whom a media message was
constructed as well as anyone else who is exposed to the
message
THANK
YOU