PANGHULO NATIONAL HIGH SCHOOL – MIL SECOND SEM 3 RD

QUARTER

Module 5: Media and Information

WITH MS. TABINAS

OBJECTIVES

After going through this module, you are expected to:

1. present an issue in varied ways to disseminate information using the
codes, convention, and language of media (MIL11/12MILA-IIIf15)/
(MILI11/12MILA-IIIf16)
Media and Information Literate individual
is competent producer of media and
information

https://www.youtube.com/watch?v=B6s9sv8QzTo
Inappropriate media language – misinterpretation and
miscommunication
MEDIA AND INFORMATION LANGUAGE
WAY IN which the meaning of a media text is conveyed to the audience.
CODES and CONVENTIONS

MEDIA CODES – SYSTEM OF SIGNS AND SYMBOLS IN MEDIA

MEDIA CONVENTION – GENERALLY accepted ways in presenting

messages in media
 MEDIA CODES
POLYSEMIC

GENRE – CLASS or category of artistic endeavor having a particular form,

content, technique (horror, comedy, drama)

TYPES OF CODES

1. SYMBOLIC
2. TECHNICAL
3. WRITTEN
 Symbolic:
1. SETTING – TIME AND PLACE OF NARRATIVE
2. MIS-EN-SCENE- description of all objects within a frame of
the media product (arrangement)

Props, set design, costumes, accessories, make-ups

3. ACTING – portraying
4. COLOR
 Technical:
Ways in which equipment is used to tell the story

a. Camerawork
b. Audio/sound
c. Lighting
d. Editing
 BASIC CAMERA SHOTS
EXTREME CLOSE-UP (EMPHASIS)
CLOSE-UP (DETAIL)
MEDIUM SHOT (WAIST/MOVEMENT)
LONG/WIDE SHOTS (SCENE)
 CAMERA ANGLES
EYE-LEVEL – NEUTRAL PERSPECTIVE
LOW ANGLE SHOT – BELOW THEIR
EYELINE (SUPERIORITY, FEAR,
POWER)
OVER THE SHOULDER –
CONVERSATION
HIGH –ANGLE – points down (inferiority)
GROUND LEVEL –
DUTCH ANGLE – disorientation
 CAMERA ANGLES
EYE-LEVEL – NEUTRAL PERSPECTIVE
LOW ANGLE SHOT – BELOW THEIR
EYELINE (SUPERIORITY, FEAR,
POWER)
OVER THE SHOULDER –
CONVERSATION
HIGH –ANGLE – points down (inferiority)
GROUND LEVEL –
DUTCH ANGLE – disorientation
CAMERA MOVEMENTS
STATIC
PAN – L OR R
TILT
PUSH IN
PULL OUT
TRACKING
ARC
SOUND
LIGHTING

EDITING
 Written:
Formal written language used in media product

Font style, size, caption, choice of words, emphasis

 MEDIA CONVENTION
ACCEPTED WAYS OF USING MEDIA CODES (AUDIENCE’S EXPECTATIONS)

TYPES OF CONVENTIONS

1. FORM CONVENTIONS
2. STORY CONVENTIONS
3. GENRE CONVENTIONS
 FORM CONVENTIONS
SPECIFIC WAYS WE EXPECT THE TYPES OF MEDIA CODES
TO BE ARRANGED (FORMATS)
 STORYCONVENTIONS

COMMON NARRATIVE STRUCTURES AND UNDERSTANDINGS

THAT ARE COMMON IN STORY TELLING MEDIA PRODUCTS
 GENRE CONVENTIONS

COMMON USE OF TROPES, CHARACTERS, SETTINGS, OR

THEMES IN A PARTICULAR TYPE OF MEDIUM
 COMPLETE
MEDIA CODES MEDIA FASTER
CONVENTIONS MEDIA AND INFORMATION
SIGNS AND SYMBOLS GENRE
LANGUAGE
EXPECTATIONS
EASIER

1. Media and information language is conveyed though _______ and ________

2. Media Codes refer to the systems of __________ which create meaning,
while media conventions are the accepted ways of presenting a media
product and are closely related to the audience's ___________.
3. Media codes and conventions identify the ______ of a media product. It
also makes a media message ________ to understand.
 TASK 1

COMMENT! Media Codes

Media Conventions
Signs and Symbols
Media and Information
Language
symbols
Expectations
Easier
Faster
genre
TASK 2

ANSWER
POSTTEST
THANK YOU!

BE READY WITH YOUR SUMMATIVE

TEST AND PERFORMANCE TASK