CS_RS12-Ia-c-1

Describes characteristics,
strengths, weaknesses, and
kinds of quantitative
research
OBJECTIVES
At the end of the lesson the students should
be able to:
▹ define quantitative research; 2

▹ differentiate qualitative & quantitative

research; and
▹ identify research titles that utilizes
qualitative and quantitative research
ACTIVITY

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2 5
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1
ABSTRACTION

Let’s start with the

discussion
What is
research?
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 RESEARCH
Research is defined as careful consideration of study regarding a
particular concern or problem using scientific methods.

According to the American sociologist Earl Robert Babbie, “research is

a systematic inquiry to describe, explain, predict, and control the
observed phenomenon. It involves inductive and deductive methods.”

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QUALITATIVE
RESEARCH
Qualitative research is defined as “the
study of the nature of
phenomena”, including “their quality,
different manifestations, the context in
which they appear or the perspectives 10

from which they can be perceived”, but

excluding “their range, frequency and
place in an objectively determined chain
of cause and effect”.
Busetto, L., Wick, W. & Gumbinger, C. How to use and assess qualitative research methods. Neurol. Res.
Pract. 2, 14 (2020). https://doi.org/10.1186/s42466-020-00059-z
QUANTITATIVE
RESEARCH

An objective, systematic empirical

investigation of observable
phenomena using computational
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techniques.
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Mental Survey of Reality

▹ Results ▹ Exists in 12

from Social Physical

Interaction World
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Cause – Effect Relationship

▹ Explained by ▹ Revealed by 13

people’s automatic
objective description of
desire circumstances
or conditions
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Researchers Involvement with the Object or
Subject

▹ Subjective; ▹ Objective; 14

sometimes least
personally involvement
engaged by researcher
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Expression of data, data analysis, and findings

▹ Verbal ▹ Numerals, 15

language statistics
(words,
visuals,
objects)
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Research Plan

▹ Takes place as ▹ Plans all 16

the research research

proceeds aspects before
gradually collecting
data
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Behavior Toward research aspects /conditions

▹ Desire to ▹ Control or 17

preserve the manipulation

natural of research
setting of conditions by
research the
features researcher
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Purpose

▹ Makes social ▹ Evaluates 18

intentions objective and

understandab examine
le cause and
effect
relationship
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Data Analysis

▹ Thematic ▹ Mathematical 19

codal ways ly based

methods
 QUALITATIVE VS.
QUANTITATIVE RESEARCH
Sampling technique

▹ More inclined ▹ Random 20

to purposive sampling as
sampling or the most
use of chosen preferred
samples
based on
some criteria
Seatwork 1

Think of research topic and identify

what type of research must be 21

utilized (qualitative or quantitative).

GENERALIZATION
ADDITIONAL
ACTIVITY
▹ search for a
research paper
online and
identify the type
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of research used
by the author and
explain why the
author used such
type of research
in their paper.
Thank You! 24