TEXT MEDIA

WHAT IS A TEXT MEDIA

Text is a form of human-readable language that

consists of written words and characters. It can be
presented in various forms, such as books, articles,
messages, or any written content. In the context of
digital communication, text often refers to the written
information displayed on screens, including websites,
emails, and messaging apps.
DESIGN PRINCIPLES AND ELEMENTS OF
TEXT
 1.Emphasis -
Highlighting certain
elements to make
them stand out,
drawing attention to
key points or focal
areas within the text.
 2. Appropriateness:
Ensuring that the
style, tone, and content
of the text are suitable
for the intended
audience and purpose.
 3. Space:
Managing the use of
white space around and
within text to enhance
readability and create a
balanced visual layout.
 4. Alignment:
Arranging text
elements in a way that
creates a sense of order
and structure,
promoting a visually
cohesive and organized
appearance.
 5. Consistency:
- Maintaining uniformity in
design elements, typography,
and formatting throughout
the text to provide a cohesive
and professional look.
TEXTS IN DIGITAL FORMAT HAVE DIFFERENT DESIGNS CALLED TYPEFACE, OFTEN
CALLED AS FONTS. IT CONSISTS OF ALPHABETS, NUMBERS AND SPECIAL
CHARACTERS SET.
Serif:
Definition: Serif fonts have small
decorative lines or strokes at the
ends of characters.
Examples include Times New
Roman.
Use: Commonly used for printed
material like books and
newspapers, as the serifs aid in
guiding the reader's eye along the
lines of text.
TEXTS IN DIGITAL FORMAT HAVE DIFFERENT DESIGNS CALLED TYPEFACE, OFTEN
CALLED AS FONTS. IT CONSISTS OF ALPHABETS, NUMBERS AND SPECIAL
CHARACTERS SET.
Sans Serif:
Definition: Sans serif fonts
lack the decorative lines at the
ends of characters. Examples
include Arial and Helvetica.
Use: Often preferred for digital
content and displays due to
their clean and modern
appearance, providing clarity
on screens.
TEXTS IN DIGITAL FORMAT HAVE DIFFERENT DESIGNS CALLED TYPEFACE, OFTEN
CALLED AS FONTS. IT CONSISTS OF ALPHABETS, NUMBERS AND SPECIAL
CHARACTERS SET.
Script:
Definition: Script fonts mimic
cursive or handwriting styles with
connected and flowing characters.
Examples include Brush Script.
Use: Adds a personal or elegant
touch, often used in invitations,
greeting cards, or any design
where a more decorative and
stylized look is desired.
TEXTS IN DIGITAL FORMAT HAVE DIFFERENT DESIGNS CALLED TYPEFACE, OFTEN
CALLED AS FONTS. IT CONSISTS OF ALPHABETS, NUMBERS AND SPECIAL
CHARACTERS SET.
Decorative:
Definition: Decorative fonts are
highly stylized and unique, often with
artistic or thematic elements.
Examples include Comic Sans.
Use: Reserved for creative and
expressive purposes, such as
headlines or logos, to convey a
specific mood or theme. However,
caution is advised to avoid overuse or
inappropriate contexts.
SHORT
TEST
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SERIF
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DECORATIVE
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DECORATIVE
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SCRIPT
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DECORATIVE
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SANS SERIF
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SCRIPT
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USED

DECORATIVE
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SERIF
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SANS SERIF