ARTISTS &

ARTISANS

by: Clarize Melvi S. Ceria

 Learning
Outcomes
By the end of this lesson you should
be able to:

1. Differentiate an artist from an

artisan;
2. Familiarize with different people
involve in art, art production, art
medium/media and technique;
3. Identify National and GAMABA
artist’s notable works and their
contribution to society;
Activity:

1. What art form can you

most relate to and
appreciate?
2. Name an artist whose
works you really like.
3. Is there a particular
work of art created by
him or her that you relate
to and appreciate? What
is it
and why?
4. With your classmate,
discuss and compare the
items you listed.
 ARTIST

The word “artist” is generally defined as an art

practitioner, such as a painter, sculptor,
choreographer, dancer, writer, poet, musicians,
and the like, who produces or creates indirectly
functional arts with aesthetic value using
imagination. Thus, artists provide us with
paintings, sculptures, dances, music, literary pieces,
and so on, as a means of provoking our thoughts,
ideas, and emotions that are necessary to discover
ourselves and our being.
Artists are creative individuals who use their imagination
and skills to communicate in an art form. Artists look to
many sources for inspiration. Some look forward to their
natural and cultural environment for ideas; others look
within themselves for creative imagination.

Artists exhibit the courage to take risks. They are able to

see their surroundings in new and unusual ways. They
are willing to intensely for long periods of time to achieve
their goals. Some artists are self-taught and have been
called folk-artists because they are not educated in
traditional artistic methods. Just like the artists, the
artisans learn skills and techniques from some other
artists but eventually, both artists and artisans, develop
their own unique styles.
 Lualhati Bautista
Filipino writer, novelist
National Artist Award for Literature in 2014
 Ryan Cayabyab
Filipino musician, composer and conductor

National Artist of the Philippines for Music in 2018

Levi Celerio, was a Filipino composer and lyricist who is credited with
writing over 4,000 songs.
Celerio was recognized as a National Artist of the Philippines for Music and
Literature in 1997
Lisa Macuja-Elizalde

Prima Ballerina
 ARTISAN
An artisan is a craftsman, such as carpenter, carver,
plumber, blacksmith, weaver, embroiderer, and the like, who
produces directly functional and/or decorative arts. Artisans
help us in meeting our basic needs, such as food, shelter,
clothing, dwelling, furniture, and kitchen utensils; they craft
everything that makes our life easy. The artisan’s works are
useful, relevant and essential in our everyday life. They serve us
for a long time, supplying us directly functional arts.

The artisan is basically a physical worker who makes objects

with his or her hands, and who through skill, experience, and
ability can produce things of great beauty, as well as usefulness.
The artist on the other hand, is someone devoted only to the
creative part, making visually pleasant work only for the
gratification and appreciation of the viewer but with no practical
value.
Weavers from Basey, Samar
Key
Component of
the Art Market
The art market is an economic
ecosystem that relies not only on supply
and demand but also
on the fabrication of a work’s
predicted future monetary and /or
cultural value. The art market can
appear somewhat unclear since artists
do not make art with the sole
intention of selling it, and buyers
often have no idea of the value of
their pleasure.
The following are the important players in the
art market:

• Curator
• Art Buyer
• Art Dealer
• Collectors
 CURATOR

A curator, who is a manager or overseer, and usually a

curator or keeper of a cultural heritage institution (e,g,
gallery, museum, library, or archive), is a content
specialist charged with an
institution’s collections, selecting arts to be displayed
in a museum, organizing art exhibitions in galleries or
public places, researching artists, and writing catalogs
and involved with the interpretation of heritage.
To be successful, a curator should be organized,
passionate, knowledgeable, adept at multi-tasking, and
proficient at writing.
Joselina Cruz is the Director and Curator at the Museum of Contemporary Art and Design
(MCAD), De La Salle-College of Saint Benilde, Manila. She studied art history at the
University of the Philippines, and received an M.A. in curating contemporary art from the
Royal College of Art, London. Cruz has worked as a curator for the Lopez Memorial
Museum in Manila (2001-04) and the Singapore Art Museum (2004–07).
 ART BUYER

An art buyer is a professional who is

knowledgeable in art, who may scout
talents for an advertising agency seeking to
employ an art director, or who may look for
an art for a collector or a company.
 ART DEALER
An art dealer is a person or a company that buys and sells
works of art. Art dealers often study the history of art before
starting their careers. They have to understand the business
side of the art world. They keep up with the trends in the
market and are knowledgeable about the style of art that
people want to buy. They figure out how much they should
pay for a piece and then estimate the resale price. To
determine the artwork’s value, dealers inspect the objects or
paintings closely and compare the fine details with similar
pieces.
 PRIVATE COLLECTIONS

This is personal owned collection of works, usually a

collection of art. In a museum or art-gallery
environment, the term signifies that a certain work is
not owned by the institution, but is on loan from an
individual or organizations, either for temporary
exhibition or for the long term. The source is usually
from a school, church organization, from a bank, or
form other private company or any institution.
Robbie Antonio, Manila, Philippines
Arguably the biggest collector in the Philippines, Robbie Antonio has only
began collecting modern and contemporary art in 2005, but his collection
is already very established including works by artists such as Francis
Bacon, Willem de Kooning, Andy Warhol, and Takashi Murakami.
The Ayala Museum is a museum in Makati, Metro Manila,
Philippines. It is run privately by the Ayala Foundation and houses
archaeological, ethnographic, historical, fine arts, numismatics,
and ecclesiastical exhibits.
The Creative Process
Robert Fritz, based on his book, enumerated the steps in the creative
process, and said that creating is a skill that can be learned and
developed. Like any other skill, we learn by practice and hands-on
experience.—we can learn to create by creating. There are,
however, some steps we can follow to guide our action, Fritz
enumerated three stages in the creative process:

1. Conceive the result you want to create. Creation starts at the end.
We need to have an idea of what we want to create, of what we want
to have and manifest. We need a vision- individual or collective-that
we want to realize.
2. Know what currently exists.It is difficult to create something novel
and/or original in any area of knowledge without being aware of what
is being done in that area.
cont.

3. Take actions. Having a wonderful idea or vision is not enough,

you have to do something to make it real, to manifest it although
sometimes, you will have to do things that might generate
criticisms, sometime you will make serious mistakes and you will
have to start again.
4. Develop your creativity. Every new creation gives you fresh
thoughts and knowledge of your own creative process. You will then
increase your ability to picture what you want and your capacity to
bring those outcomes into real-life situations.
5. Lear the rhythms of the creative process. There are three
fundamental stages in the Creative Process: germination,
assimilation, and completion.
Three Stages in the Creative Process

1. Germination (Idea) – is the initial moment when you

conceive a new project in your life. It is a moment with a lot
of energy coming out of the future you envision. It is
powerful time you will have to use wisely for providing the
right steps to move forward. In the germination stage, you
are planting the seeds of your creation. The most important
and difficult thing in this stage is choosing. You need to be
more specific about what you want to do. You have to
learn to choose well, to make good decisions.
2. Assimilation-a crucial step in the creative process because you will plan,
analyze it, and cultivate it with all the available resources. It follows an
organic path, with its own rhythms and needs. Sometimes it will look chaotic
and difficult to manage, do not try to intervene to change this process or adapt
it to your convenience. You will likely to be unsuccessful and put the whole
project in danger.

3. Completion is the time to finish your project, to give it to the final shape
before you present it to the audience. It is a difficult time because your energy
will be little and likely dispersed with a new vision. Put a deadline to your
projects and do not get entangled in small a never-ending details. A
BEAUTIFUL WAY TO CONCLUDE YOUR PROJECTS IS BY
CELEBRATING THEM. Celebrating is a great opportunity to share with
other people your happiness for hat you have done.Afterward you will be
ready to start again.
Three Stages in Art making

Art making can be associated with art exploration, concept

development, and art production. In the creative process, the artist
undergoes three stage of experience, which are popularly known as:

1. PRE-PRODUCTION OR SUBJECT DEVELOPMENT- this ends when

the planning ends, and the content starts being produced.

2. PRODUCTION OR MEDIUM MANIPULATION- is a method of joining

diverse material inputs and unimportant inputs (plans, know –how to make
something for consumption (the output). It is the act of creating output, a
good or service that has significance and contributes to the utility of
individuals.
cont.

3. POST PRODUCTION (COMPLETION) OR

EXHIBITION- once an artwork is finished, it will be
displayed, circulated, and performed for the audience and
public to see or watch.
Medium and Technique

Medium- refers to the materials that are used by an artist to create a work of
art. The plural for of medium is media. Without the medium, an idea
remains a concept, or it would just dwell in the walls of the artist’s
imagination. It is challenging to manipulate medium and transform it from
its raw state.

Technique - refers to the artist’s ability and knowledge or technical

know-how in manipulating the medium. It is the manner by which the
artist controls the medium to achieve the desired effects; thus, it is in the
technique that artists differ from one another. Making an artwork
requires technical competence. The ability to manipulate is the driving force
in the birthing of a new form or idea.
 Gawad sa
Manlilikha
ng Bayan
(GAMABA)
The National Living Treasures Award, alternatively known as the
Gawad sa Manlilikha ng Bayan (GAMABA; lit. 'Award for the
Creators of the Country'), is conferred to a person or group of
artists recognized by the Government of the Philippines for their
contributions to the country's intangible cultural heritage. A
recipient of the award, a National Living Treasure or Manlilikha
ng Bayan is "a Filipino citizen or group of Filipino citizens
engaged in any traditional art uniquely Filipino, whose
distinctive skills have reached such a high level of technical and
artistic excellence and have been passed on to and widely
practiced by the present generations in their community with the
same degree of technical and artistic competence
An intangible cultural heritage (ICH) is a
practice, representation, expression,
knowledge, or skill considered by
UNESCO to be part of a place's
cultural heritage. Intangible heritage
consists of nonphysical intellectual wealth,
such as folklore, customs, beliefs, traditions
, knowledge, and language.
In 1988, the National Folk Artists Award was organized by the
Rotary Club of Makati-Ayala. The distinctions were given by the
organization until it was replaced by the GAMABA Law in 1992.
The recipients of the National Folk Artists from 1988-1992 are not
recognized by the government as the award was given by a private
organization.
The National Living Treasures Award (Gawad sa Manlilikha ng
Bayan) was institutionalized in 1992 through Republic Act No. 7355.
The National Commission for Culture and the Arts, which is the
highest policy-making and coordinating body of the Philippines for
culture and the arts, was tasked with the implementation and
awarding. This is in line with UNESCO's criteria of
Living National Treasures.
A Living Human Treasure is, according to
UNESCO, a person who possesses to a high
degree the knowledge and skills required for
performing or re-creating specific elements of the
intangible cultural heritage.[1][2] This title or a
form of it is awarded by the nation's government to
a person who is regarded as a national treasure
while still alive. The title is also known as Living
National Treasure.
CRITERIA:

To become a National Living Treasure, the candidate must possess the

following qualifications:

• Is an inhabitant of an indigenous/traditional cultural community

anywhere in the Philippines that has preserved indigenous
customs, beliefs, rituals and traditions and/or has syncretized
whatever external elements that have influenced it.
• Must have engaged in a folk art tradition that has been in existence
and documented for at least 50 years.
• Must have consistently performed or produced over a significant
period, works of superior and distinctive quality.
cont.

4. Must possess a mastery of tools and materials needed by

the art, and must have an established reputation in the art as
master and maker of works of extraordinary technical quality.

5. Must have passed on and/or will pass on to other members

of the community their skills in the folk art for which the
community is traditionally known.
A traditional artist who possesses all the qualities of a Manlilikha ng
Bayan candidate, but due to age or infirmity has left them incapable of
teaching further their craft, may still be recognized if:

• Had created a significant body of works and/or has consistently

displayed excellence in the practice of their art, thus achieving
important contributions for its development.
• Has been instrumental in the revitalization of their community's
artistic tradition.
• Has passed on to the other members of the community skills in the
folk art for which the community is traditionally known.
• Community has recognized them as master and teacher of their
craft.
The categories are, but not limited to, the following categories of traditional
folk arts:
• ethnomedicine
• folk architecture
• maritime transport
• weaving
• carving
• performing arts
• literature
• graphic and plastic arts
• ornament
• textile or fiber arts
• pottery.
• architecture
Other artistic expressions of traditional culture may be added, such as the case
of the ethnomedicine category, which was added only in 2020.
As defined by UNESCO, the bearers of
intangible cultural heritage are to be known
internationally as Living Human Treasures. The
Filipino counterparts of this title are the
Gawad sa Manlilikha ng Bayan (GAMABA)
awardees. There are currently sixteen declared
GAMABA awardees, all of which have
exemplified the highest standard in their
respective field of expertise.
Duties and Responsibilities of Awardees:

The Manlilikha ng Bayan is a link between the past, in which

his/her traditional folk art found fertile soil for growth, and the
future, during which he/she seeks his/her art to be permanently
sustained. It becomes his/her responsibility, therefore, to
undertake the following: (a) to transfer the skills of his/her
traditional folk art to the younger generation through
apprenticeship and such other training methods as are found to be
effective; (b) to cooperate with the implementing agency, as
provided for in Sec. 7 of this Act in the promotion and propagation
of his/her traditional folk arts; and (c) to donate to the National
Museum a sample or copy of his/her work.
National Artist
of the
Philippines
The Order of National Artists of the Philippines (Tagalog: Orden ng
mga Pambansang Alagad ng Sining ng Pilipinas) is an order
bestowed by the President of the Philippines on Philippine nationals
who have made significant contributions to the development of
Philippine art. Members of the Order are known as National Artists.
Originally instituted as an Award, it was elevated to the status of an
order in 2003.

The Order is administered by the Cultural Center of the Philippines

by virtue of President Ferdinand Marcos's Proclamation № 1001 of
April 2, 1972, and the
National Commission for Culture and the Arts. The first Award was
posthumously conferred on Filipino painter Fernando Amorsolo.
The order of the highest state honor is conferred on
individuals deemed as having done much for their
artistic field. Deserving individuals must have been
recommended by both the Cultural Center and the
National Commission for Culture and the Arts prior
to receiving the Award. Such people are then titled,
by virtue of a Presidential Proclamation, as National
Artist (Filipino: Gawad Pambansang Alagad ng
Sining), and are inducted into the Order.
Categories under which National Artists can be recognized originally
included:
• Music – singing, composition, direction, and/or performance;
• Dance – choreography, direction and/or performance;
• Theater – direction, performance and/or production design;
• Contemporary Arts – painting, sculpture, printmaking, photography,
installation art, mixed media works, illustration, graphic arts,
performance art and/or imaging;
• Literature – poetry, fiction, essay, playwriting, journalism and/or literary
criticism;
• Film and Broadcasting/Broadcast Arts – direction, writing, production
design, cinematography, editing, camera work, and/or performance; and
• Architecture, Design and Allied Arts – architecture design, interior
design, industrial arts design, landscape architecture and fashion design.
However, National Artists have since been
honored under new categories. The NCCA
created the category of National Artist for
Fashion Design when it nominated Ramon
Valera, but subsumed that category under
"Architecture, Design and Allied Arts". President
Fidel V. Ramos issued an executive order
creating the category of National Artist for
Historical Literature before conferring the honor
to Carlos Quirino.
CRITERIA:

The National Artists of the Philippines is based on broad criteria, as set

forth by the Cultural Center of the Philippines and the National
Commission on Culture and the Arts:

• Living artists who have been Filipino citizens for the last ten years
prior to nomination as well as those who have died after the
establishment of the Award in 1972 but were Filipino citizens at the
time of their death;
• Artists who have helped build a Filipino sense of nationhood through
the content and form of their works;
• Artists who have distinguished themselves by pioneering in a mode
of creative expression or style, making an impact on succeeding
generations of artists;
4. Artists who have created a significant body of works and/or have consistently
displayed excellence in the practice of their art form, enriching artistic expression
or style; and
5. Artists who enjoy broad acceptance through prestigious national and/or
international recognition, Award in prestigious national and/or international
events, critical acclaim and/or reviews of their works, and/or respect and esteem
from peers within an artistic discipline.

Nominations are then submitted to the National Artist Secretariat which is

created by the National Artist Award Committee; experts from different art fields
then sit on a First Deliberation to prepare the short list of nominees. A Second
Deliberation, which is a joint meeting of the Commissioners of the NCCA and
the Board of Trustees of the CCP, decides on the final nominees. The list is then
forwarded to the President of the Philippines, who, by Presidential Proclamation,
proclaims the final nominees as members of the Order of National Artists.
BENEFITS:

• The rank and title of National Artist, as proclaimed by the President of the
Philippines;
• A grand collar of the Order of National Artist and a citation;
• A lifetime emolument and material and physical benefits comparable in value
to those received by the highest officers of the land such as:
• A cash Award of one hundred thousand pesos (₱100,000.00) net of taxes, for
living awardees;
• A cash Award of seventy-five thousand pesos (₱75,000.00) net of taxes, for
posthumous awardees, payable to legal heir/s;
• A monthly life pension, medical and hospitalization benefits;
• Life insurance coverage for Awardees who are still insurable;
• A state funeral and burial at the Libingan ng mga Bayani;
• A place of honor, in line with protocolar precedence, at national state
functions, and recognition at cultural events.
 ART
EXHIBIT
Art Fair 2022
Filipino Artists in Paris Art Exhibit
In general, an exhibition is a planned arrangement and display of a
collection of items. Actually, exhibitions usually take place within
museums, galleries, and exhibition halls, and world fairs. Exhibition can
include many things, such as art in both major museums and smaller
galleries, interpretive exhibitions, natural history museums and history
museums, and also varieties, such as more commercially focused
exhibitions and trade fairs, The word “exhibition” is usually, but not
always, the word used for a collection of items made available to an
audience. The term “exhibit” generally refers to a single item being
shown within an exhibition. In most cases, exhibits are considered
temporary and usually scheduled to open and close on specific dates.
While many exhibitions are shown in multiple locations and are called
travelling exhibitions, and some are online exhibitions
Even if exhibitions are frequent events, the concept of an
exhibition is quite wide and covers many variables. Exhibitions
range from an extraordinarily large events, such as a world fair
exposition to small one-artist solo shows or a display of just
one item. Curators are sometimes as concerned as the people
who select the items in an exhibition. Writers and editors are
sometimes needed to write texts, labels, and accompanying
printed materials such as catalogs and books. Architects,
exhibition designers, graphic designers, and any other designers
may be required to shape the exhibition space and give form to the
editorial content. Organizing and holding exhibitions also requires
effective event planning, management, and logistics.
Classifying
Art by their
Medium
 VISUAL ART

The visual arts are art forms such as painting, drawing,

printmaking, sculpture, ceramics, photography, video,
filmmaking, design, crafts, and architecture. Many artistic
disciplines, such as performing arts, conceptual art, and
textile arts, also involve aspects of the visual arts as well as
arts of other types. Also included within the visual arts are
the applied arts, such as industrial design, graphic design,
fashion design, interior design, and decorative art.
Industrial design is a process of design applied to physical products that are to
be manufactured by mass production. It is the creative act of determining and
defining a product's form and features, which takes place in advance of the
manufacture or production of the product.
https://www.youtube.com/watch?v=SPHfeNgogVs&list=PPSV

https://www.youtube.com/watch?v=yRUAzGQ3nSY&list=PPSV

https://www.youtube.com/watch?v=Ei4wseRRJhc&list=PPSV
Ronaldo del Carmen (born December 31, 1959) is a Filipino writer, director,
storyboard artist, illustrator, and voice actor. He co-directed and co-wrote the
story for the Pixar film Inside Out (2015), for which he was nominated for an
Academy Award for Best Original Screenplay.
 AUDITORY ART

Art that is heard at one particular time. Examples

of auditory art include music and poetry.

https://www.youtube.com/watch?v=EWuWWG_zrIA&t=14s
T h a n k
you!