OFFERING PROPOSAL

FOR BRI PARTNERSHIP

P T. BANK RAKYAT I N D O N E S IA ( P E R S E R O ) , T B K
Regional Office Jakarta 3
Kantor Cabang Ciputat
Jl. Ir. H. Juanda No. 2B
Rempoa - Ciputat Timur
Tangerang Selatan
(021) 7 4 1 1 1 2 6
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Why BRI?
Bank BRI is the Biggest Bank in
Indonesia with 95 Million Customer
spread throughout the country with 70
Million Debit Card Holder (10 Million of
Mastercard user).
2 Million active Credit Card Holder
(And still increasing).
Bank BRI has 76.000 Priority Banking
Customers. 18.000 of them are Based in
DKI Jakarta which is a potential Database
for your Merchant.
200.000 EDC Machine spread
throughout popular & favorite Merchant
Indonesia.
Bank BRI has 10.000 Branch & Sub
Branch Office and 24.000 ATM all
over the country,Supported with it own
satellite BRISAT (the first Bank in the
world to own it's dedicated satellite).

BANK BRI DEBIT & CREDIT CARDS COMPARISON

TOWARDS OTHER BANKS IN INDONESIA
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WHY EDC ANDROID BRI ?

OTA FEATURE
Over The Air (OTA) allows user to selfupdate
software and feature update without calling 01
technician

COMPLETE HARDWARE FEATURE

EDC Android is equipped with Camera, NFC,
Bluetooth, and GPS that much more adaptive to
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technological development

BETTER COMPLAIN HANDLING

Call Technician on EDC Android to call technician
if there are problems with EDC
03

WIDER CELLULAR COVERAGE

EDC Android receives wider cellular coverage (3G 04
and 4G)

SECURITY FEATURE
Security Features: Random Keypad, Geo Fencing,
Terminal Line Encryption, and Software
05
Hardening
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Our Existing Merchants

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MDR Offering for EDC Machine (SPBU)

No. Card Types Merchant Discount Rate

1 BRI Credit Card (On Us) 0,5% (Zero point five percent)

2 Other Bank Credit Card (Off Us) 0,5% (Zero point five percent)

3 BRI Debit Card (On US) 0,15% (Zero point fifteen percent)

4 Other Bank Debit Card (Off Us) 1% (One percent)

5 BRIZZI (Electronic Money) 0% (Zero)

6 QRIS BRI 0,7% (Zero point seven percent)

 Debit Card MDR rate’s comply with Bank Indonesia regulation about National
Payment Gateway (non negotiable)

Bank BRI Support

Promo Campaign
For Debit & Credit Card Promo
Bank BRI offers purchase discount program, Cashier Incentive
or Reward sales volume for merchant.
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Bank BRI Media Plan

For this campaign, Bank BRI will dedicate media support for Merchant to
boost transaction and awareness

1. *LED Billboard:
• Jakarta, SCBD Lot 60 (4 x 8 meters)
• Jakarta, Gelora Bung Karno (6 x 12 meters)
• Jakarta, BSD (6 x 12 meters)
2. *Social Media:
• Instagram Stories/Feed Bank BRI
• Twitter Bank BRI
• Web Promo BRI
3. BRI Microsite
• Promo.bri.co.id
4. SMS/Whatsapp/Email Blast :
• 10.000 database x 2 blasting
5. Tent Card / Tripod Banner:
• Tent Card A4 / A5 / A6 (By request)
• Tripod Banner A1 (By request)
Other “Above The Line” media is negotiable by request
*LED Billboard & Social Media will be confirmed later (depends on Marketing Communication Division
approval

Support from Merchant

Merchant expected to give the best effort to promote this campaign
and
set BRI EDC Machine as the main EDC for daily transaction
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Bank BRI's Media

Communication
BTL
SMS Blast

Email Blast
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Bank BRI's Media

Communication
ATL
Tent card

71st Omakase
Watson
s

Hardrock Momozen
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Bank BRI's Media

Communication
ATL
Tripod

Kidzania C&F Perfumery

Upnormal

Excelso Hokben

Liberica
Senju Teppanyaki
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Bank BRI's Media

Communication
ATL (LED, Tripod, Tent
Card)
LED (LED Bank BRI owned) :
1. Jakarta : Gelora Bung Karno, SCBD, BSD, BRI 2
2. Bandung : Bandung asia afrika, gatsu,
3. Medan: Gatot Subroto
4. Surabaya: Tunjungan

Watsons Tous Les Jours

Traveloka Kinokuniya
 T
HANK
YOU