THAELY

PROFILE
Thaely revolutionizes footwear with 100% recycled &
vegan sneakers crafted from plastic waste. They champion
ethical practices & sustainable production while ensuring
style & comfort, empowering eco-conscious consumers to
change the world one step at a time.
ABOUT US
Thaely is a groundbreaking Indian shoe brand that has
revolutionized the industry by becoming the world's first
entirely recycled and vegan footwear company. Founded
by Ashay Bhave, Thaely's mission is to address the issue
of plastic waste while promoting ethical practices and
supporting marginalized communities.

Environmental Impact:
1,50,000+ plastic bottles and 1,70,000+ plastic bags saved
from landfill and recycled to produce Thaely’s shoes
MAJOR PRODUCTS

Y2K Pro: made with ThaelyTex, a

revolutionary fabric created from 100%
recycled plastic bags.

Reflex runner: Bloom EVA (made

from algae) based on the principles of
reflexology are used for reflex
runner’s sole
MAJOR PRODUCTS

Reflex slides: cushioning powered by

castor bean oil waste

Reflex boot: made with rPET Leather,

which is created using 100% recycled
plastic bottles)
CURRENT
PROMOTION
STRATEGY:
• Social media marketing emphasizing sustainability,
style, and ethical production methods
• Collaborations with eco-influencers and sustainable
fashion advocates
• Participation in eco-friendly events and trade shows
• Website and online store
• Limited-edition collaborations
OUR GOALS
• Increased brand awareness and website traffic

• Expanded customer base and brand loyalty

• Growth in social media followers and

engagement

• Higher conversion rates and sales revenue

TARGET
AUDIENCE:
• Age: 18-35 years old
• Gender: All
• Location: Urban areas
• Interests: Sustainability, fashion, ethical
consumption, social impact, wellness
• Values: Authenticity, transparency, environmental responsibility,
community
• Lifestyle: Active, social, tech-savvy
CUSTOMER PERSONA:
• Name: Vanessa
• Age: 24
• Occupation: Marketing manager
• Lives in: Dubai, UAE
• Passionate about: Climate change activism, veganism,
ethical fashion, animal lover
• Influenced by: Social media, sustainability influencers,
environmentally conscious brands
• Media consumption: Instagram, YouTube, podcasts,
blogs
• Pain points: Feeling overwhelmed by the
environmental impact of fashion, struggling to find
stylish and sustainable sneakers
MARKETING
STRATEGY
Campaign Components:

Social Media Marketing: Digital Storytelling

Content Marketing

Event led marketing

Influencer Partnerships

Email Marketing and Remarketing`

 Group 9
• Aakarsh H2023001
• Ayush H2023017
• Shashank H2023042
• Tushar H2023058
• Paavan H2023061