CHAPTER

11
 ART MANAGEMENT
Art management (also referred to as art
administration) is the process of running the
daily business operation of art institutions
either private or public on nature. Art
institutions include museums, art galleries,
theatres, opera house, art and cultural
centers, among others.
 Art Manager
An art manager has the following duties and responsibilities:
1. plans, directs, and coordinates all activities in the art
department;
2. executes the marketing objectives, specification and
concepts in design, advertising, media, print, and
campaign materials;
3. monitors the department projects;
4. prepares the department report that track and analyze
productivity trends and other factors that impact costs;
5. evaluates the staff and other employees of the
department;
6. selects any additional staff as the need arises;

7. selects any additional staff in the day-to-day

performance of jobs;

8. ensures that project, milestones, and goals of the

department are carried out and adhering to
approved budgets;

9. has full authority for personal actions in his

department;

10. reports to a senior manager.

 Role of Curators in the Art World
 Curators are involved in nearly all facets of a
museum’s functions.
 The role of a curator includes
the following:
1. Preserve and safeguard the heritage of art
2. Select new work in the museum
3. Decide which works are to be displayed
4. Deciding how works are hung in the galleries
5. Decide how the viewing public experience the
exhibition
6. Researching how to show artworks in art
historically coherent and in an entertaining way
Role of Dealers in the Art World Dealer
1. To bridge the gap between artists and collector by
championing their chosen artists and bringing their
work to public attention.
2. Sometimes, act as a curator by travelling
extensively, creating a collection which can be
shown to the art buying public in their art galleries,
art fair, or online.
Role of Art Collectors
Arts collector must have good relationship with their
artists. Some collectors are duty-bound to collect pieces
of art work for display in art institutions; they must get
the trust and confidence of artists. Artists like to find
collectors that truly believe in their work of art.

Role of Buyer in the Art World

1.He must be well-versed in all types of art techniques
and development process.
2. Keep up to date on the art theory and art criticism.
3. Knowledgeable in evaluating the quality and worth of
a piece of art.
Jose Eisenberg – one of the most
greatest art collectors