Content Management System

(CMS)
Prepared By:

Lobna Allam
Salma Allam
Mohab Samir
Ahmed Hoseny
Mohamed Kadry
What is a content management system (CMS)?

A content management system (CMS) is a

software application that is used to manage
content, allowing multiple contributors to create,
edit and publish.

Content in a CMS is typically stored in a

database and displayed in a presentation layer
based on a set of templates like a website.
The following are common functions of a CMS
•Content creation allows users to easily create and format
content

•Content storage stores content in one place, in a consistent

fashion

•Workflows assigns permissions for managing content based

on roles such as authors, editors and admins

•Publishing tells the software when and where the content

should go live

•Optimization helps you improve digital experience and learn

from your content
Benefits of a content management system
One major advantage of a CMS is its collaborative nature. Multiple editors can contribute,
schedule or manage content to be published. Because the user interface is usually browser-based, a
CMS can be accessed from anywhere by any number of users.

The second major advantage of a CMS is that it allows non-technical people who don’t know
programming languages to easily create and manage their own content. The drag-and-drop editors
of a typical content management platform allows users to enter text and upload images without
needing to know any HTML or CSS (programming languages).

When a company uses a CMS to publish its web pages, it reduces its reliance on front-end
developers to make changes to the website, making it quicker and easier to publish new web pages
improving the digital experience for users and visitors.

When a company uses a CMS to publish content to other channels - like social, mobile apps and
ecommerce, it can reduce the amount of development a company needs to do and make it easier to
distribute content to different channels simultaneously.
Features of content management system
Why we use content management systems?

Nowadays, everyone is looking for speed and ease

of work while maintaining quality and performance,
and this is what content management systems
provide when building websites.
CMS will help you create, edit, publish, add your
online store, and more.
And let me tell you the most important reasons that
will push you to use content management systems
You don't need any prior programming knowledge

User friendly

With a CMS, users don’t have to learn HTML or CSS.

No matter their skill level, users across the
organization can create and publish content. A content
management system makes it easy to upload content
onto web pages and update it through a content editor
Easy cooperation

CMS characterized by ease of work and

cooperation between users and site
administrators, as specialized users can
produce content and at the same time
developers work on the backend and can
even work on the same page as well.
SEO features and tools:

CMS platforms offer many pre-built features or tools that you can download that help optimize and
recognize your site within search engines.
Implementing best practices will help you improve your chances of ranking on Google and other major
search engines.
For example:
Choose an SEO-friendly URLs.
Create XML sitemaps.
Customize page titles and meta descriptions.
Add alt text to the image.
Create a redirects system.
Improved page load time
Pre-designed molds

Most CMS platforms come with a large variety of themes that you can choose from
Choosing a responsive template (proportional to all screen sizes), for example, will
Update content dynamically

With a CMS, you can easily add new content or images or install new additions to your own site
instantly.
Most CMS come with easy and simple interfaces, which can be easily handled for the beginner
or expert.
You can simply type whatever you want, drag and drop images, and you can also apply basic
formatting to your site's content, as most of these interfaces have a tab available that allows you
to switch to HTML coding mode and make adjustments easily as needed.
 Main Types of CMS

you should understand that a CMS isn’t a one-size-fits-all solution. You must
consider your unique
1. business needs
2. organizational goals
3. customer needs
4. The digital experiences you want to serve
There are three types of content
management systems:

- Open source
- Proprietary
- Software as a service (SaaS)

By the end, you’ll have clearer vision

when it comes to choosing the right CMS
for your business.
Open source CMS

A CMS built on open source software offers

the continuous support and contributions of
large developer communities. For
organizations seeking that level of flexibility
and that have dynamic goals for the future.

This type of CMS is a great choice because

open source grows with you. It’s an
especially good fit for enterprise-level
organizations with more complex digital
properties and multiple websites.
Proprietary CMS

This type of CMS is built with proprietary software, a closed system and highly secured
system that means users can't control or see which features are being built for or are
planned for removal.
Software as a service (SaaS) CMS

A SaaS CMS is a cloud-based service that hosts all of your content

management functionality and integrates with other popular services. A few
SaaS CMSs you might be familiar with include

Traditional CMS
The back end and front end are tightly knit. You create content on the back end,
then publish it via the front-end rendering layer tied to that CMS.
 Headless CMS
A headless CMS provides content to
multiple channels and devices through
API endpoints but lacks its own front-
end

headless CMS on its own doesn’t have

a front end, leaving developers in
charge of front-end presentation and
delivery.
There are many popular examples for CMS

Such as :
1. Wordpress
2. Webflow
3. Wix
4. Shopify
5. Drupal
6. Joomla
7. Magneto
8. Woo Commerce
CMS examples
 WordPress

The WordPress content management system is the most popular platform in the CMS
software market, powering 64% of CMS websites on the Internet. It’s also one of the
oldest CMS systems, dating back to 2003 when open-source CMS platforms started
dominating the web.

Many people choose WordPress because it’s free, which is a huge advantage.
However, it’s worth noting that you must buy a domain name and hosting service. A
domain’s cost will depend on the one you pick and is paid annually. You can
purchase web hosting services starting at $3 a month.
Apart from being reasonably affordable, WordPress is easy to learn for nontechnical folks
but also allows developers to customize code. You can start by setting up a simple
website to publish content quickly and learn more as you go along.

Because WordPress is such a popular content management system, tons of resources on

the internet can help you build all kinds of websites, from membership sites and course
platforms to forums and blogs. Additionally, WordPress has a great community formed
through the years that can help you with troubleshooting.

The CMS platform also offers a WordPress plugins library to add increased
functionalities to your website. These include everything your website may need, from ad
networks to security and cache management.
 For example, here's what a WordPress plugin search to compress
images looks like.

• WordPress also offers permission settings to assign to multiple users on your website.

• On the less positive side, it’s important to note that WordPress doesn’t provide enterprise
level backup and security features or a content delivery network. There are various helpful
plugins, but you must take care of these yourself.

• Even though WordPress is free, it costs about $40 a year for domain and hosting charges.
The best themes and layouts are often paid products, so it’s important to consider this.
 Webflow
Webflow is a powerful CMS software that targets designers, developers, and marketers with design
experience. While you don’t necessarily need to be fluent in HTML and CSS, it’s a plus, especially
if you want extended CMS functionality. It’s unique from other content management systems
because of its highly customizable designs.

The platform has several pricing options starting at $18 per month and a custom enterprise plan. A
free option is available, limited to 1GB of bandwidth and a webflow.io domain. Webflow includes
hosting so you don’t need to worry about purchasing web hosting services separately.

Webflow gives you total control over the appearance of your website with a drag-and-drop interface
similar to design software but easy enough for anyone to use, designer or not.
To help style your site, Webflow offers a template library where you can choose from over 1,500 pre-
built templates you can customize.

Another advantage of Webflow is high security. The platform provides SSL certificates, backup,
hosting monitoring, and two-factor authentication to protect your website.

Webflow has unmatched customization options making it quite possibly, the best content management
system in the market if you want a great looking website and are obsessing over little design
elements. That being said, it has a steep learning curve and is better suited to experienced designers.

Webflow is also a comparatively expensive example of a content management system but provides
excellent security features and hosting, so you don’t need to worry about site performance.
Drupal
Drupal, similarly to WordPress, is a free content management system. It takes
second place among the most popular CMS platforms and is popular for its
flexibility. Drupal mainly targets web developers, businesses, or agencies that
need to manage high levels of data and digital content.

A Drupal installation offers optional modules with various features like forums,
user blogs, OpenID, and profiles. Because of the platform's modules and
templates, you can use Drupal if you have a basic knowledge of CMS tools. You
can filter through the various themes and modules as shown here.
However, this is the most technical tool among free CMS platforms. It takes more time to configure than
WordPress, for example, but is really flexible at the same time. If you are a web developer or you have some
understanding of HTML, CSS, and PHP, you can get the most out of Drupal. The good news is that this CMS
software has a big and supportive community, similar to WordPress and Webflow.

Drupal is a common choice for an enterprise content management system. The platform powers well-known
sites such as The Economist, UNICEF, World Economic Forum, and Tesla.
Joomla
Joomla is another free, open-source CMS example where you will need to take care of domain
registration, hosting, themes, and maintenance separately. Joomla’s installer is meant to work on
commonly shared hosting packages and is easy to configure with high flexibility.

Joomla has a great array of built-in functionalities that you can use to manage hundreds of users,
build web pages in multiple languages, and create custom post types that use different templates
or themes. The CMS also supports access control protocols like LDAP, OpenID, and Gmail.

The site showcase library displays websites that have been built using Joomla to help you decide
before using the cms platform.
You can also configure many of your site’s settings to modify your articles, banners, menus, media, redirects, and SEO
settings. However, you’ll have to do this on the backend of your site. Joomla has a steep learning curve for beginners but
on the flip side, it has a supportive community that can help you through any challenges.
Wix
Wix is a ready-to-use CMS solution for building just about any website. It’s a
cloud-based content management system that offers web hosting and design
capabilities.
The platform caters to beginners because it’s easy to set up and use. A step-by-
step wizard walks you through the configuration of your website and guides you
through the template selection process. Wix also offers features ranging from
email marketing to social media as part of its content management suite.
There are tons of pre-built templates available, and the drag-and-drop interface makes it easy to personalize your
website. Wix also has an app market where you can buy add-ons to help you run your website.
Wix is a free CMS tool. However, you need to pay to remove the branded domain. You will also need a paid plan to run
an online store.
Shopify
Shopify is a popular example in the e-commerce content management system market used to
build online stores. This content management system is great for new sellers and physical store
owners that want to go online.

Shopify is easy to set up, and you don’t need to buy hosting or additional software separately. It
has a marketplace where you can buy apps to help run your online store. These apps work like
plugins in WordPress. You can add them to your store to communicate with customers via live
chat, set up a newsletter, or optimize your site for search engines.

Shopify also offers analytics and marketing tools for it's users so you don't have to use other
software to run your website.
Shopify’s Basic is a paid CMS tool but offers a free trial to get started.
Magento
There are two versions of the Magento platform. Magento Open Source is a free
option that anyone can use. On the other hand, Magento's Adobe Commerce is
dedicated to enterprise e-commerce and starts at $20,000.
It is a powerful CMS software that can handle many products and traffic in
bigger e-commerce stores. It’s highly secure, fast, and scalable. In addition,
Magento offers loads of customization features and over 3,500 add-ons.
The free version is open to anyone if you purchase a domain and hosting. Although it’s self-hosted, the
paid version needs technical expertise and caters to businesses rather than individual users. Brands like
Nike and Coca-Cola use the platform.
WooCommerce
WooCommerce is actually a plugin that turns your WordPress site into an e-
commerce store. It is a customizable, open-source e-commerce platform built on
WordPress. WooCommerce isn’t technically a CMS but combines WordPress
website features and e-commerce functionalities.

To use WooCommerce, you first need to set up a WordPress website, which

means you need to get a domain name and a web hosting account. Then, you
should download the WooCommerce plugin.
Both the WordPress account and the plugin are free, so the only cost is the domain and the
hosting. Though, you might want to pay for some themes and extensions. WooCommerce is a
good choice if you’re familiar with WordPress and want to add an e-commerce store.
How to Build a website???
Pick a Platform

Choose the CMS that better

comes up to your web
development needs and final
expectations. Examples
(wordpress – wix – Webflow –
Joomla, etc….)
 Choose your Domain Name

Your website domain should be memorable, simple, and user-friendly. It

should not be too long, should reflect your product or service or thoughts
that you offer .such as (google.com or facebook.com)
Select Web Hosting

What is web hosting?

Web hosting is a service that allows individuals and

businesses to make their websites accessible on the
internet. Web hosting companies provide servers and
infrastructure to store and serve website files to
visitors. Without web hosting, websites would not be
visible online. Bluehost is one of the leading web
hosting providers in the world, and is trusted by
bloggers, small businesses, WordPress users,
eCommerce, and online store owners, and more.
 Install the CMS platform

The next step is to install the platform

you’ve chosen. Generally, the installation
process is easy, quick, intuitive and it takes
a couple of minutes only. Just complete the
steps the system offers and copy the files to
your host.
Choose and Install the Plugins
What is a plug-in???
A plug-in is a piece of software that adds new
features or extends functionality on an existing
application. Commonly used on websites that are
built with content management systems - like
Bigcommerce, WordPress, Joomla! and Drupal -
plug-ins serve many useful purposes for business
owners and website visitors. They can create new
functionality, improve speed and efficiency, and
maximize user experience while requiring minimal
effort from webmasters.
Customize the Design

As soon as you are done with plugin installation, it’s high time to pick a suitable
theme and customize your website design. Almost all CMS come with integrated
templates, but you can also come across multiple variants on the web. Just like
plugins, templates can also be free and paid, which also may have direct impact
upon their quality and safety. Each CMS comes with its design customization tools
that make it possible to create and edit web pages, add logos and menus, design
website layout etc.
Upload Content.
When you are done with web design customization, you can start uploading
the content. Most templates contain pre-designed content, which comes up to
the niche it belongs to. You can replace the content with your own info
(images, text, media files etc.) to get a unique personalized project.

Go Online
The final step implies website publication. Don’t forget, though, to fill out
SEO settings and connect the system of analytics to track your website
performance afterwards.
Thank you