Rosary College of Commerce and Arts

Navelim-Goa

GROUP 1

Alonny Cardoso R-TT-19-02

Claffy Fernandes R-TT-19-06
Delisha Dias R-TT-19-09
Gaffar Shaikh R-TT-19-13
Jonathan Carvalho R-TT-19-16
Malaika Fernandes R-TT-19-20
Melita Rodrigues R-TT-19-21

TY Bachelor of Business Administration (Travel & Tourism)

Subject: Database Management System
Topic: Content Management System and its Uses and Applications
Internal Term Assessment 3
Contents
  Introduction
 How does CMS work
 Different types of Contents
 Features of Content management system
 Applications and Uses
 How Companies use CMS and it’s the advantages
 Conclusion

Introduction
Content is becoming one of the main ways businesses interact with
their customers. Gone are the days that companies could regard
content as a ‘nice to have’ on the side. But content doesn’t affect
just marketing - it has become a core part of businesses and touches
almost every department, including sales, merchandising and
development. And yet, 42% of companies indicated they don’t
have the right technology to manage their content. This is where a
content management system (CMS) comes into play. A CMS helps
the user to implement a comprehensive content marketing strategy
and weave content into their commerce strategy. At the same time,
their developers won’t be involved in the process of publishing
content and can easily make changes at the backend, without
disrupting content publication.
What is a Content Management System?
A CMS is an application that is used to manage and publish web
content, allowing multiple users to contribute, create, edit and
publish without having to beg a developer. It also provides version
management and authoring workflow to keep large, global sites
consistent. If you further break down a content management
system, there are two main parts that help create a website. The
content management application (CMA) allows marketers,
merchandisers and other content creators to work with content
directly, without needing to involve the IT department.
How does CMS works:
 The content management application (CMA) allows
marketers, merchandisers and other content creators to work
with content directly, without needing to involve the IT
department.
 The content delivery application (CDA) acts as the back-end
portion of the website, taking the content that you enter into
the templates and turning it into a working website that
visitors from around the world can access.
Different types of Contents:
1. Component Content Management System (CCMS)
 A component content management system, or CCMS, differs
from a standard CMS in that it organizes content at a granular
level. Instead of managing content page by page, it takes
words, phrases, paragraphs, or photos (also known as
“components”) and stores them in a central repository.
 Designed for maximum content reuse, components are only
stored once. The CCMS acts as a consistent trusted source that
publishes content across multiple platforms, including mobile,
PDF, and print.
 Benefits of a CCMS
 Reusability: Content reuse within a CCMS saves time during
the writing, editing, and publishing phase, and significantly
reduces translation costs.
 Traceability: A CCMS enables you to track content in detail.
You can see who did what, when, and where.
 Single Sourcing: With a CCMS you can push content to
multiple channels, including print, mobile, web, chatbots,
embedded help, and more.
 Enhanced Team Collaboration: Improve workflow for your
content development team, especially those working remotely.
2. Document Management System (DMS)
 Paper is almost extinct. Tracking business files on paper is a
thing of the past. A document management system (DMS)
offers a paperless solution to manage, store, and track
documents in a cloud. It provides an automated solution for
uploading, processing, and sharing business documents
without the hassle of printing, copying, or scanning.
 Benefits of a DMS
  Eco-Friendly: Organize content digitally and save paper while
you do it!
 Security: A DMS offers many levels of security to ensure
confidential content stays in the right hands.
 The Mobile Advantage: With a document management
system, you can access and edit documents remotely.
3. Enterprise Content Management System (ECM)
 An enterprise content management system collects, organizes,
and delivers an organization’s documentation, ensuring
critical information is delivered to the correct audience
(employees, customers, business stakeholders, etc.)
 An ECM gives all members of an organization easy access to
the content they need to complete projects and make important
decisions. In addition, an ECM deletes files after a certain
retention period, ensuring no unnecessary content takes up
space.
 Benefits of ECM
 Flexible: An ECM lets you capture any file type from any
location, and have it processed and stored automatically.
 Increases Efficiency: Now that documentation is taken care of,
you can be more productive in your day-to-day.
 Reduced Storage Costs: An ECM saves money by storing only
necessary files and deleting the rest.

4. Web Content Management System (WCMS)

 A web content management system lets users manage digital
components of a website without prior knowledge of markup
languages or web programming. A WCMS provides
collaboration, authoring, and administration tools to help
manage digital content. Unlike other CMSs, which deal with
 content destined for both the web and print, a WCMS handles
exclusively web content.
 Benefits of a WCMS
 Personalization: A WCMS lets users customize a webpage
with personalized design and content.
 Automation: A WCMS saves time and improves workflow
management by publishing content automatically.
 Scalable: A scalable system like a WCMS allows companies
to grow exponentially without worrying about surpassing their
website limits.
5. Digital Asset Management System (DAM)
 With a digital asset management system, users can store,
organize, and share digital content with ease. A DAM offers a
simple, centralized library where clients, employees, or
contractors can access digital content. These assets include
audio, creative files, video, documents, and presentations. A
DAM is cloud-based, so users can access content from
anywhere.
 Benefits of a DAM
 Centralized Repository: Content is safe and secure in one
place.
 Effective Brand Management: A DAM allows you to manage
a branded web portal for users to access important files.
 Digital Publishing: With a DAM, you can push digital content
to third-party distribution services, social media channels, and
more.
 Before choosing a CMS, it’s crucial you explore all types of
content management systems. Some systems may be better
suited for your business. For example, if you publish multiple
product versions in a year in several languages, your best bet
is surely a CCMS. If you’re looking for more flexibility for
 publishing on a website, a web content management system
might best fit the bill.
Features of Content management system:
 Workflows, reporting, and content organization
It Make sure you to track the details of your content from start
to finish, from authoring, editing, and approval to publication,
promotion, and reporting.
The ability to customize and control workflows within your
CMS will help everyone work together smoothly and stay on
track with deadlines. And with features like intelligent
reporting tools and dashboards, you’ll be able to keep tabs on
different categories of content, like content that’s awaiting
approval and content per topic.
 Security
Making sure your business is secure from cyber-attacks is
incredibly important. Not only do attacks interrupt the
continuity of your business, but they also cost you huge
amounts.
Most CMS come with a fairly robust set of security features,
such as advanced authentication, strict permissions, firewalls
and protection against malware attacks.
 Omnichannel and Multilingual Support
A Web Content Management system that supports easy multi-
language, multi-channel delivery not only makes this job
much easier, but it also empowers local brand and content
managers to run localized campaigns on the channels best
suited for their markets while maintaining the global brand
identity.
 User-friendliness
Empowering your employees to support your globalization
efforts starts with simplifying the process they use to do so.
 Using a content management system that is intuitive for the
end-user, and that allows employees to quickly re-use branded
components such as images, designs, and experiences, will
encourage teams to take ownership of the local experience -
especially if it also allows all users to use the system in their
preferred language.
A system that supports straightforward approval work flows
will make the lives of brand managers easier and will in turn
support continued effort and excellence in the globalization
process.
 Testing & Experimentation
To further support your global teams in their localization of
the brand into new markets, it’s crucial that they can quickly
evaluate the results of their efforts and take autonomous action
based on this feedback.
The easiest way to do this is to ensure that the CMS you use
has built-in experimentation capabilities for easy testing of
content and experience elements, whether on desktop, mobile,
or other channels.
 Personalization
CMS system allows you to automatically personalize digital
experience elements like campaigns, content, or product grids
will provide more agility to global teams, as they can easily
create variants of the site experience from one global system.
It will also allow businesses more control over the global
brand, supporting globalization at scale.
 Analytics
Use a content management system that has a built-in analytics
engine, so your marketing teams, content creators, and brand
managers can easily spot visitor trends and opportunities for
improvement in the digital experience based on local visitor
data. It’s even better if the system can provide this information
per persona, which will give you much more precision in
 optimizing the content served to your visitors around the
world.
 Scalability
Businesses that run their CMS in the cloud will be able to
scale their globalization efforts much faster, with development
teams able to roll out updates to the digital experience
worldwide with just a few clicks, while taking advantage of
the uptime and continuous improvements offered by cloud
providers.
Uses Of Content Management System:
 One major advantage of a CMS is its collaborative nature.
Multiple users can log on and contribute, schedule or manage
content to be published. Because the interface is usually
browser-based, a CMS can be accessed from anywhere by any
number of users.
 The second major advantage of a CMS is that it allows non-
technical people who don’t know programming languages to
easily create and manage their own web content. The drag-
and-drop editors of a typical content management platform
allows users to enter text and upload images without needing
to know any HTML or CSS (programming languages).When a
company uses a CMS to publish its web pages, it reduces its
reliance on front-end developers to make changes to the
website, making it quicker and easier to publish new web
pages.
 Simplified Collaboration and Team Content Building-A CMS
makes it easy for multiple users to collaborate on a single
piece of content. It is your one-stop-shop for all your content
creation and collaboration. For example, the writer can write
the blog post while the graphics designer can insert images.
Then, the editor or content manager can check it for brand
consistency and publish it on the website.
  Simplified Content Scheduling-Content management software
allows you to draft your content and schedule it for later
publishing. You can schedule content a few days, weeks, or
even months in advance so you don’t have to worry about
them getting lost somewhere.
 Instant content updates. A CMS enables users to manage and
update content in real time -- without needing to wait for a
developer.
 Easy to scale. A CMS makes it easy for businesses to add new
web pages as their business grows without the need for a
developer.
 Easy to update. Development teams can roll out updates with
just a few clicks.
 Content management systems have the best security features
that protect your content and website from the hackers you can
have complete control of access to your content.
Companies that used Joomla as their content management system
There are a number of reasons that open-source software systems
are good for businesses. Joomla, a free open-source content
management system, is one of the most popular. By February of
2014, it had been downloaded more than 50 million times.
Statistics show that it is now the second most used system on the
Internet. Full customization, there are more than 7,700 extensions,
both free and commercial, available in their extension directory.
Version 3.5, released earlier this month, offers 34 new features in
addition to other popular features such as a search function,
page caching, RSS feeds, news flashes, blogs, and language
internationalization support.
Customization, security, and language internationalization support
are some of the features that make Joomla so attractive to so many
multi-national corporations. Five of the biggest multi-national
business organizations that use open-source Joomla benefit from
the expertise of thousands of cutting-edge software developers
working towards the common goal of continual improvement.
EBay
American multi-national
corporation eBay was founded in
1995 by Pierre Omidyar, who
was himself a computer
programmer. Headquartered in
San Jose, California, the
company now has operations in
over 30 countries worldwide. On
September 21, 1998, eBay went public with the target share price
of $18 being far surpassed on the first day of trading, when shares
sold for $53.50. By 2008, the company had more than 15,000
employees. In 2015, it reported net revenue of $2.1 billion dollars.
It seems fitting that a company begun by a computer programmer
uses Joomla as its content management software.
General Electric 
In 2012, General Electric was
listed in Forbes as the fourth-
largest company in the world. The
GE brand name itself was valued
at $28.8 billion dollars. Their
slogan “Imagination at work”,
may be one of the reasons that the
company has appeared for 21
years on the Fortune 500 list,
ranking at number eight this year.
To promote innovation, GE ran a two year campaign to tell the
stories of innovators who were “reshaping the world through act or
invention”. Joomla provides all the necessary tools for companies
to fully utilize their imaginations when creating interactive
websites and content for their customers.
 IKEA
The world’s largest furniture
seller since 2008, IKEA uses
Joomla to reach customers in 381
stores in 47 countries. In 2010,
the company reported $23.1
billion dollars in sales. In October
of 2012, those sales rose an
additional 3.1 percent to $37.9
billion dollars due to growth in
Russia, China, and the U.S. In 2004, Ikea was named by Working
Mothers magazine as one of the 100 Best Companies for Working
Mothers. The company was ranked at number 80 of Fortune’s 200
Best Companies to Work For in 2008.

Harvard University
Harvard University, established in
1636, has the largest university
endowment in the world, which
was valued at $32 billion dollars
in 2011. The Harvard University
Library System includes
approximately 80 individual
libraries with more than 18
million volumes, making it the
largest academic library in the
U.S. and one of the largest in the
world. With 16,000 staff and faculty, it is one of the world’s most
prestigious universities, and was ranked at the top for academic
performance in 2014. In 2011, Harvard was ranked at number one
in the world in terms of how many alumni hold CEO positions in
Fortune Global 500 companies.
In a comparison of content management software, Joomla was
described as more “polished and refined” than Drupal CMS,
another popular system. One of the criteria used to reach this
conclusion was the ability of users to achieve a greater level of
control over their websites. Joomla users are able to choose to be
offline after installation and look at all the configurations before the
final step of the installation. Installation. Joomla also provides an
additional security feature, in that the installer requires removal of
the installation code folder after the installation has been
completed.
Additional features that make Joomla the choice for so many
successful businesses include a greater number of themes to choose
from and the ability to upgrade the core from the back end.
Upgrading has been made as simple as logging in, going to the
update tab, and clicking “install update”. Joomla free open-source
software presents a serious challenge to the old business adage that
one get what they pay for. In this case, all users, whether an
established tech-savvy business or a new blogger building their
first website, are getting much much more.
Others
Governments use Joomla
Joomla is used by many national and regional government sites.
International organizations such as United Nations and the
European Union use Joomla, and so do governments from the
U.S.A., the U.K. and Portugal to Indonesia, Sri Lanka, and
Mongolia. One example is https://www.casarosada.gob.ar, the
official website for the president of Argentina, shown below:
Corporations use Joomla
Joomla powers many business, entertainment and news websites
and can handle large amounts of traffic. Businesses from Porsche
to Danone to Ikea to General Electric have led the way in their use
of Joomla. One great example is the car company Peugeot, whose
Joomla site at https://www.peugeot.com is shown in the image
below:

Many leading businesses use Joomla for building many sites in

different countries. For example, Nintendo uses Joomla for sites
targeted at several European countries,
including https://nintendo.dk, https://nintendo.se, https://nintendo.n
o and https://nintendo.fi.
Media sites use Joomla

Leading newspapers in Chile, Italy, Nigeria, the Philippines and

many other countries use Joomla. One of the most popular
entertainment sites in the Netherlands, https://npo3fm.nl, is built in
Joomla, as seen below:
Tourism sites use Joomla
Tourist destinations and attractions around the world use Joomla to
show their best side to tourists. One prominent example is the
Monaco Yacht Show, whose beautiful website is available in both
English and French at https://monacoyachtshow.com. See the
image below:
Famous people use Joomla
Individuals often choose Joomla for their personal sites, and that
includes many celebrities. Michael Phelps, the record-breaking
swimmer, uses Joomla at https://michaelphelps.com:

Conclusion:
 A CMS is a piece of software that helps you create and
manage content for your website using a human-friendly
interface, rather than needing to work directly with the code.
Basically, a CMS makes managing a website much easier for
people of all technical levels. It can be a good solution to a
project if the required core functionalities are already built
into it.
 Enterprises choose CMS based solutions based on their
functional requirements, customer support offered and
analysis of data gathered from current trends.
 As you noticed, a Content Management System can make
creating powerful and easy to use websites more manageable.
 The College of Natural and Social Sciences Website is a good
example of how neat it is. Content management systems can
contribute to the flexible management of online and offline
platforms such as websites. Here, users can edit content such
as texts, images or videos and publish them. Many systems are
not only open source, simplifying content publishing; they
come with a large and helpful community.

Thank you