Chere - High-Fashion Mid Premium

Ladies' Footwear
Providing fast fashion trends, comfortable designs, and a great fit in
your mid-premium ladies' footwear offerings
  Finding stylish, high-fashion ladies' footwear at affordable prices
is a significant challenge in the current market.

THE  Need of long lasting, comfortable to feet's & orthopedically

suitable
PROBLEM  Many women desire fashionable footwear without breaking the
bank, and this unmet need creates an opportunity for Chere to
address this gap in the market.
  Our target audience comprises women who prioritize fashion &
comfort without compromising on affordability.
TARGET  These are fashion-forward women aged 18-45, looking for trendy
MARKET and comfortable footwear options.
 This demographic represents a sizable market with significant
purchasing power, making it a prime opportunity for Chere.
 THE SOLUTION

 Chere's solution is straightforward yet impactful.

 We are committed to offering a curated collection of fashionable
ladies' footwear, all priced below 2,500 INR.
OUR  Our core focus lies in combining style and affordability, ensuring that
our customers can step confidently into the world of high-fashion
SOLUTION footwear without exceeding their budget.
 We achieve this by meticulously selecting materials, optimizing our
supply chain, and leveraging our design expertise to provide chic and
comfortable options, all at an accessible price point.
 COLLECTION

 Our footwear collection is designed to cater to diverse style preferences

and occasions.
 At Chere, we offer an extensive range of ladies' footwear, including flats,
heels, wedges, pumps, belly shoes, sandals, and platforms.
OUR  Each pair in our collection embodies our commitment to quality, comfort,
COLLECTION and affordability.
 Our designs are not only fashion-forward but also crafted with precision
and attention to detail.
 With prices consistently below 2,500 INR, our customers can choose from a
variety of stylish options without compromising on style or their budget.
 ygetar tS sel aS dna gni tekrM
a

Our marketing and sales strategy revolves around leveraging our network of expert craftsmen
who specialize in crafting various types of footwear. We distribute our meticulously crafted
products through multiple channels, including online marketplaces and our direct-to-consumer
(D2C) website. Our approach includes:

• Craftsmanship: We partner with skilled artisans who bring their expertise to crafting different types of
footwear in our collection, ensuring top-notch quality.

• Online Marketplaces: We utilize established online marketplaces to reach a broader audience,

MARKETING tapping into the e-commerce boom. Our products are readily available to customers on platforms they
trust.

& SALES • D2C Website: Our direct-to-consumer website serves as our flagship store, allowing us to maintain
control over the customer experience, build brand loyalty, and offer exclusive promotions.
STRATEGY • Partnerships: We explore strategic partnerships with fashion influencers, bloggers, and other brands to
expand our reach and credibility in the fashion industry.

• Digital Marketing: We implement targeted digital marketing campaigns, including social media
advertising, email marketing, and search engine optimization (SEO), to connect with our target audience
and drive traffic to our online platforms.

By combining the expertise of our craftsmen with a strong online presence and strategic
partnerships, we aim to effectively market our high-quality, affordable footwear collection to
our customers.
 COMPETITORS
In the landscape of fashionable ladies' footwear, several competitors exist. However, what sets
Chere apart is our unwavering commitment to providing high-fashion, low-premium footwear
with an emphasis on quality, comfort, and affordability. While our competitors may offer stylish
options, Chere stands out in the following ways:

• Affordability: Chere maintains a pricing strategy that keeps our products consistently below 2,500 INR, ensuring
accessibility without compromising on style.
• Craftsmanship: Our products are crafted by skilled artisans with expertise in creating various types of
footwear, ensuring superior quality and comfort.
• Diverse Collection: We offer a diverse collection that includes flats, heels, wedges, pumps, belly
COMPETITOR •
shoes, sandals, and platforms, catering to a wide range of style preferences and occasions.
Direct-to-Consumer Model: Our D2C model allows us to provide a seamless shopping experience,
LANDSCAPE •
directly connecting with our customers and offering exclusive promotions.
Digital Presence: We maintain a strong online presence, utilizing digital marketing strategies to
engage with our audience and drive traffic to our platforms.
• Fashion Focus: Chere is dedicated to staying on top of fashion trends, ensuring our customers have
access to the latest styles without the high price tag.
• Quality Assurance: We prioritize quality control and rigorous testing to guarantee that each pair of
Chere footwear meets our exacting standards.

Chere is not just a footwear brand; it's a promise of style, comfort, and affordability. Our
dedication to these principles sets us apart in the competitive landscape, making us the go-to
choice for women seeking fashionable, high-quality footwear at reasonable prices.
 OUR TEAM
At Chere, our success is driven by a dedicated team with diverse expertise in fashion, retail, and
e-commerce. Allow us to introduce our key team members:

• Ritu Raj Utsav(Founder/Advisor): Our visionary founder, Ritu raj Utsav, provides invaluable guidance with his extensive
experience in the Industry. His insights and strategic direction have been instrumental in shaping Chere's mission.

• Aditya Ghushe (Co-founder/Advisor): Aditya Ghushe, our co-founder, offers strategic guidance and advice in areas such
as supply chain management and product design. His expertise in fashion design ensures the quality and style of our
footwear.

• Shatrughan Prajapati (Go-to Fashion & Supply Chain Expert): Shatrughan Prajapati , our Go-to Fashion Expert and
Supply Chain Specialist, actively leads the charge in curating the finest collection of footwear while optimizing our supply
chain processes. His fashion background and supply chain expertise contribute to our diverse and stylish product
offerings.

OUR • Salil Deshmukh (E-commerce Manager): Salil, our E-commerce Manager, leverages his extensive experience in e-

TEAM
commerce to optimize our digital presence and enhance the overall customer experience

• Tamil Selvam (Digital Marketing Manager): Tamil, our Digital Marketing Manager, drives our online visibility and
customer engagement strategies. His expertise ensures that Chere remains a prominent brand in the digital landscape.

• Dr Sameer Jalan (Finance Manager): Dr Sameer Jalan, our financial expert helps us to unravel insights from customers
buying patterns and analytical data. His customer centric strategies helps us to offer customers affordable & stylish
designs.

Our team also includes talented individuals in roles such as marketing, customer support, and
operations, who collectively drive Chere's growth and innovation.

Together, our team, with the valuable guidance of Ritu raj Utsav and Aditya Ghushe, brings a wealth of
knowledge and experience to the table, ensuring that Chere remains at the forefront of the high-fashion,
Mid-premium ladies' footwear market, with Mr. Salil actively leading in fashion and supply chain
management.
 Funding Requirements

 Chere's annual budget for the upcoming year is 1 crore INR.

This budget allocation is divided as follows:

 Inventory (25%): 25 lakh INR will be dedicated to building and maintaining

our footwear inventory, ensuring we have a wide selection of products to
meet customer demand.

FUNDING  Marketing and Operational Expenses (Balance): The remaining balance of

75 lakh INR will be allocated to marketing initiatives, which include digital
ESTIMATION marketing campaigns, partnerships, and advertising, as well as
operational expenses, such as logistics, rent, and staff salaries. This
allocation ensures that Chere can effectively reach its target audience and
efficiently manage day-to-day operations.
 These funding requirements will enable us to not only launch but also
grow our business, ensuring that Chere remains competitive and
successful in the high-fashion, low-premium ladies' footwear market.
  Chere's revenue projections are based on the following key factors:

 Average Selling Price: 1,400 INR

 Cost of Goods Sold (COGS): 400 INR per unit
 Marketplace Commission: 25% of the average selling price (i.e., 350 INR
per unit)
REVENUE  Marketing Expenses: 20% of total revenue
 Revenue Projection Formula:
PROJECTION Projected Revenue = (Number of Units Sold x (Average Selling Price -
COGS)) - (Marketplace Commission x Number of Units Sold) - (Marketing
Expenses as a Percentage of Total Revenue)
 This projection accounts for the cost of goods sold, marketplace
commission, and marketing expenses as a percentage of total
revenue. It will provide a more accurate representation of Chere's
potential profitability.
 ROI- ANALYSIS
 Chere's ROI analysis outlines the expected returns for our investors. While
specific returns can vary based on market conditions and performance, we
anticipate a promising ROI based on our revenue projections and financial
strategy.

 Investment Timeline: Our investors can expect to see returns within expected
timeline OF 3 years from the date of investment.

ROI  ROI Estimate: Based on our financial projections, we estimate a competitive

ROI of 20% or higher for our investors.
ANALYSIS  Rationale: Our solid financial foundation, strategic pricing, and cost-effective
marketing approach position us for sustainable growth and profitability. This,
in turn, contributes to an attractive ROI for our valued investors.
 Risk Mitigation: We have implemented risk mitigation strategies to safeguard
investments, including diversification of product offerings, stringent cost
control, and responsive market monitoring.
 Investors can confidently partner with Chere, knowing that our
commitment to delivering value extends to providing a favorable return
on investment within a reasonable timeline.
 MILE STONES &TIMELINES
 Chere's journey is marked by significant milestones that guide our path
to success. Here's an overview of our key milestones and the timeline for
achieving them:

Month 1-3: Product Development

A. Develop and curate our initial footwear collection

B. Establish quality control processes.

MILESTONES Month 4-6: Launch and Market Entry

& TIMELINES A. Launch Chere's online store.

B. Initiate digital marketing campaigns to create brand awareness.
C. Secure partnerships with online marketplaces.

Month 7-9: Customer Growth

A. Build a loyal customer base through targeted marketing efforts.

B. Expand product offerings based on customer feedback.

Month 10-12: Operational Optimization

A. Fine-tune supply chain and logistics operations.

B. Monitor and adjust marketing strategies for optimal ROI.
 Year 2: Expansion

A. Explore opportunities for physical retail presence.

B. Expand our product range to cater to evolving fashion trends.

Year 3: Market Dominance

A. Solidify our position in the ladies' footwear market.

MILESTONES B. Consider international expansion into neighboring markets.

& TIMELINES Year 4-5: Sustainability and Innovation

Implement sustainability initiatives in product sourcing and packaging. Continue innovation

in design and materials.

Achieving these milestones within our projected timeline will enable

Chere to establish a strong presence in the high-fashion, low-premium
ladies' footwear market and ensure long-term growth and success.
 OUR ASK
 Chere is seeking strategic partnerships and investment to fuel our growth and take our
vision of affordable high-fashion ladies' footwear to new heights. We are looking for:

 Investment: We are seeking 1 crore INR to support our business expansion, marketing
initiatives, and inventory management. This capital infusion will help us reach key
milestones and achieve sustainable growth.

 Strategic Partnerships: We welcome partnerships with individuals or organizations that

OUR share our passion for fashion, e-commerce, and innovation. These partnerships can
encompass marketing collaborations, supply chain optimization, or market entry
ASK expertise.

 Support: Beyond financial support, we value mentorship and guidance from

experienced professionals in the fashion, retail, and e-commerce sectors. Your insights
can be invaluable in shaping Chere's future.

 If you are an investor or partner who believes in the potential of Chere and our mission to
provide stylish, affordable ladies' footwear, we invite you to join us on this exciting
journey. Together, we can redefine fashion accessibility.
THANK YOU!
TEAM CHERE