THE HARVEY LEAGUE

Presents-

HIKE MESSENGER
(Genre- Phoenix)

League Members-
(A-11) Jay Darji
(A-22) Priyanka Gaikwad
(A-26) Ekta Garani
(A-27) Sachin Gharat
(A-30) Abhijeet Gomsale
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Overview:

Meaning: Cross Platform Instant messaging app.

Launched: 12th December, 2012
Nature: Joint Venture of Bharti Enterprises and Soft Bank.
Achievement: Youngest startup in India to get a Unicorn title.
Offerings: • Hike Stickers
• Hike Run
• Blue packets
• Hidden mode
• Text to Stickers

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EXISTING VMO:
VISION Statement:
• To bring India online with the
introduction of something that’s
inexpensive and simplified.
MISSION Statement:
• To move fast and innovate.
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NEW VMO:
VISION:
• To create a unique and easy user-interface which will bring
groups together in the India with utmost confidentiality.
MISSION:
• To offer a secured way of transmitting data for Indian audience.
OBJECTIVES:
• Allow to connect & engage the community in real time.
• Allow users to send and receive file and Info data.
• To secured data in Indian server itself.
• Support and complement other forms of communication.
• Help youth to build and develop platform to share skills.
• All in one manageable communication system.
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Competitors of Hike Messenger

Hike Messenger’s major competitors were messaging platforms like WhatsApp, WeChat,
Signal, Viber, and Telegram. WhatsApp was one of the top rivals of Hike. All these platforms
have an appreciable market standing and each has its own set of user bases. Though Hike
provided a unique kind of interface, it still faced cut-throat competition from these
platforms.

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McKinsey 7S Structure

Model: • Decentralized

: Hard Elements Strategy Systems

• Cloud
• Make in
India Computing
• Group • Computer
: Soft Elements Merging Networking
Shared Values
• Integrity

Skills Style
• Programming • Democratic
• Cyber
Security

Staff
• Professionals

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Michael Porter’s Threat of New Entrants:
• Kik App
5 Forces Model • Indian Messaging App.

Bargaining Power of Supplier: Rivalry Bargaining power of Buyer:

• Server maintenance charges • User friendly interface
Among
Existing
Competitors

Consultants (Influencers) Threat of Substitutes:

Technical Guruji (Youtuber) • Whatsapp
• Discord

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