ANALYTICAL

RESEARCH
Presented by:

Earl Jan L. Santos

MAEd-EM
Analytical Research
 Definition
 Contexts
 Objectives
 Methodology
 Examples
 Advantages
 Disadvantages
 Contrast with Descriptive Research
Analytical Research
 Definition (Aggarwal, 2023)
 A systematic and organized investigation or study
that seeks to understand, explain, and dissect
complex phenomena by examining their
components and relationships.
 It involves critically analyzing data, facts, or
information to draw meaningful conclusions,
identify patterns, and gain insights.
Analytical Research
 Definition (Satter, 2023)
Uses critical thinking abilities and assessing
data and information pertinent to the project
at hand
Determines the causal connections between
two or more variables.
Analytical Research
 Employs various techniques:
 statistical analysis
 data modelling
 Experimentation
 Purpose:
 To uncover underlying principles and make informed
decisions
Analytical Research
 It is commonly used in the following contexts:
 Scientific
 Academic
 Business
 Policy
 Objectives:
 To solve problems
 To improve processes
 To enhance understanding
Methods in Conducting Analytical Research
 Quantitative
 Qualitative
 Mixed Methods
 Experimental
 Observational
 Case Study
 Secondary Data Analysis
 Content Analysis
Analytical Research Examples
 Medical Research
 Analyzing clinical trial data to determine the
effectiveness of a new drug in treating a specific
condition.
 Studying patient health records to identify risk
factors for a particular disease.
Analytical Research Examples
 Economic Analysis
 Examining historical stock market data to predict
future trends.
 Analyzing the impact of government policies on a
country’s GDP growth.
Analytical Research Examples
 Environmental Studies
 Investigating the causes and effects of climate
change through the analysis of temperature,
precipitation, and carbon emission data.
 Analyzing air and water quality data to assess the
impact of pollution on ecosystems.
Analytical Research Examples
 Business Marketing
 Conducting customer segmentation analysis to
target marketing campaigns effectively.
 Analyzing sales data to optimize pricing strategies
and product placements.
Analytical Research Examples
 Education Research
 Assessing the impact of teaching methods on
student performance through test score analysis.
 Analyzing educational data to identify factors
affecting student dropout rates.
Analytical Research Examples
 Social Sciences
 Studying crime statistics to understand patterns
and contributing factors in criminal behaviour.
 Analyzing survey data to investigate societal
attitudes and trends.
Advantages of Analytical Research
 In-dept Understanding
 Evidence-based Decision Making
 Problem-Solving
 Improved Accuracy
 Scientific Advancement
Disadvantages of Analytical Research
 Resource-Intensive
 Complex
 Subject to Bias
 Limited Generalization
 Limited Data Availability
Descriptive vs Analytical Research
Descriptive vs Analytical Research
Sources

 https://www.shiksha.com/online-courses/articles/analytical-research-examples-an
d-advantages/
 https://www.questionpro.com/blog/analytical-research/