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BUS3DIG Zoom Activity

Week 8
2023

La Trobe University CRICOS Provider Code Number 00115M

Digital Business
Semester Lesson Plan

Introduction to Digital Business Digital Business Trends in Digital

Digital Business Ecosystems Models Business Weeks 1, 2, 3 & 4
Digital Business Fundamentals

Digital Digital
Brands in a Digital
Business Business Assessment Weeks 5, 6, 7, 8 & 9
Digital Business
Consumers Effectivenes 2 Workshop Digital Business Trends
World Strategy
& Society s & ROI and Strategy

Strategically
Personal vs Employee
Developing Your Digital Futures Weeks 10, 11 & 12
Branding
Brand Digital Personal Branding
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Week 3

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Measuring Effectiveness
 Measuring effectiveness is often overlooked in strategy development and implementation but
plays an incredibly critical role in ensuring that objectives are achieved, and money and time
invested are worth it.
 The PIVOT model is one model that covers the digital transformation process. It is
not the only model available but can be effective.

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PIVOT Model
Pinpoint is the starting point. Here you identify the current mix of assets and the
business model that the company’s asset portfolio creates.

The next step is to take inventory of all the company’s assets

(intellectual, network, physical and human capital).

Visualising is essentially the planning phase. Considering how the digital

transformation will be implemented.

The next step is an extension where the implementation plan is

developed. So, visualise is the "how do we get there?" and operate is
"the exact steps we take to get there".

It is important to track if targets are being met. Track is essentially the

measurement of effectiveness (i.e. control).

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PIVOT Model
Practical application:
Apply the PIVOT model or another process you deem appropriate to a
small coffee shop business operating in the current COVID business
environment.

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PIVOT Model
Practical application:
Apply the PIVOT model or another process you deem appropriate to a
small coffee shop business operating in the current COVID business
environment.

P – Currently provide a strong in-store experience but need to get food

and coffee to customers
I – Skilled baristas, customers, coffee, food, poor tech
V – How do we get our food out there? Do we use Uber Eats, do we run
our own delivery service, do we need to upgrade website? Are their
community partners we can collaborate to get delivery out?
O – Let’s upgrade our website, partner with UberEats and join forces
with community businesses to create delivery
T – Track sales, orders, website hits

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Digital ROI
 Managing the digital transformation process and reaching strategic goals can be done by
measuring digital ROI. This can be done through a digital ROI framework.
 Digital ROI framework

 Need to balance, and measure, digital investments across six strategic focus areas:

– Customers
Each of these focus areas are associated with specific
– Employees
metrics and related key performance indicators
– Operations (KPIs) that allow companies to track and measure the
impact of their digital initiatives more accurately,
– Safety and soundness reset the implementation process when necessary, and
make teams accountable for their roles in achieving
– Infrastructure
the desired transformation goals.
– Disruption and innovation

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Digital ROI
 The diagram below shows potential metrics to measure digital ROI related to these six focus
areas (columns from left to right: customers, employees, operations, safety and soundness,
infrastructure, disruption and innovation):

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Digital ROI
Practical application:
Look at the metrics below:

What do you deem the most important and why? Any others you think should be on this
list?
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Digital ROI
Practical application:
Look at the metrics below:

Based on the above, what is this information telling you about acquisition, behaviour and
conversions?
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Digital Analytics and PIVOT

What analytics are being collected? What is the innovation PIVOT (what existed
prior and what assets are being leveraged)?

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Digital Analytics and PIVOT

What analytics are being collected? What is the innovation PIVOT (what existed
prior and what assets are being leveraged)?

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Kahoot Time!

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 Than yo
k
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