Probability Sampling
Introduction to Probability Sampling
What is Probability Sampling?
A sampling technique where each
member of the population has a
known and equal chance of being
selected for the sample.
Types of Probability Sampling Techniques
• 1. Simple Random Sampling
• 2. Systematic Sampling
• 3. Stratified Sampling
• 4. Cluster Sampling
Simple Random Sampling
Each member has an equal chance of
being selected
Systematic Sampling
Selecting every nth member of the
population
Stratified Sampling
Dividing the population into
subgroups and selecting samples
from each subgroup
Cluster Sampling
Dividing the population into clusters
and randomly selecting clusters to
sample
Strengths and Weaknesses of Probability Sampling
Methods
• Strengths:
• Provides representative samples
• Allows for statistical inference
• Weaknesses:
• Requires a sampling frame
• Can be time-consuming and
expensive
Evaluating the Suitability of Probability Sampling
Techniques
• Consider:
• Research objectives
• Population characteristics
• Available resources
Summary and Conclusion
• Probability sampling ensures
representative samples with
known probabilities of selection.
• Choose the most suitable
technique based on your research
design and available resources.
Did you know?
Did you know that simple random
sampling is one of the most
commonly used probability
sampling techniques?