MEDIA AND

INFORMATION LITERACY

Prepared by: Mr. Ronie B. Del Barrio

 CLASS
PRAYER
 CLASS
ATTENDANCE
 PVM, QUALITY
POLICY
STATEMENT
& 8 CORE VALUES
The Evolution of Media:
Traditional to New Media

Prepared by: Mr. Ronie B. Del Barrio

Specific Learning Objectives:
• Examine the technology or resources available during
the prehistoric age, the industrial age, the electronic
age, and the new or digital age.
• Identify the devices used by people to communicate
with each other, store information, and broadcast
information across the different ages.
TODAY’S LESSON:
I. Media and its Role to Society
II. The Evolution of Media
a. Pre-Industrial Age (Before 1700s)
b. Industrial Age (1700s-1930s)
c. Electronic Age (1930s-1980s)
d. Information Age (mid 1900s-
2000s)
 MEDIA

Channel or ways we use to transmit or

communicate messages;
(communication tools)
WHY IS MEDIA SO IMPORTANT?

Media fulfills several roles in society

including the following:

a. entertaining and providing an outlet for

the imagination.
b. educating and informing,
c. serving as a public forum for the
discussion of important issues, and
d. acting as a watchdog for government,
business, and other institutions.
4 CRITICAL PERIOD OF MEDIA

INDUSTRIAL AGE INFORMATION AGE

(1700S-1930s) (mid 1900s-2000s)

PRE-INDUSTRIAL AGE ELECTRONIC AGE

(Before 1700S) (1930s-1980s)
4 CRITICAL PERIOD OF MEDIA

People discovered fire,

developed paper from
plants, and forged
weapon and tools with
stone, bronze, copper
and iron. PRE-INDUSTRIAL AGE
(Before 1700S)
Cave Paintings (35,000 BC)
Pictographs and petroglyphs

Petroglyphs are
Pictographs refer
images
to carvings
that are
ondrawn
caves
using
or carvings
ink ofon
plants
stone.
or from animal
Blood
Papyrus in Egypt (2500 BC)
Clay Tablets in Mesopotamia (2400 BC)
Acta Diurna in Rome (130 BC)

ACTA DIURNA – acted as the first

news paper, considered as the ancient
news paper acted as a form of
communication between the roman
empire and the public.
Dibao in China (2nd Century)
Codex in the Mayan Region(5th Century)

Codex – was used by the Mayan to

document their lives, and their
culture.
Printing Press using wood blocks (220 AD)
4 CRITICAL PERIOD OF MEDIA

People used the power of

steam, developed
machine tools, established
iron production, and the
manufacturing of various
products. INDUSTRIAL AGE
(1700S-1930s)
Printing Press for mass production (19th century)
Newspaper Production (1600s)
The London Gazette (1665)
Typewriter (1800s)
Telegraph (1840s)
Telephone (1876)

In 1876 Alexander Graham Bell first

sent a message Via the Telephone.
Motion Picture (1890)

In 1890 the concept of motion

pictures or moving pictures was
introduce and was very popular.
Sound Films (1894)
Punch Cards (1890s-1930s)
4 CRITICAL PERIOD OF MEDIA

The invention of the

transistor ushered in the
electronic age. People
harnessed the power of
transistor ELECTRONIC AGE
(1930s-1980s)
Transistor Radio(1950s)
Commercial Television (early to mid 1940s)
Large Electronic Computers(late 1940s to early 1950s)
Large Electronic Computers(late 1940s to early 1950s)

EDSAC (1947) UNIVAC 1 (1951)

Electronic Delay Storage Universal Automatic
Automatic Calculator Computer 1
Mainframe Computers (1960s)
Personal Computers (late 1960s)
Personal Computers (late 1960s)

Hewlett-Packard 9100A Apple 1

Overhead projectors OHP(late 1950s early 1960s)
LCD Projectors (mid to late 1980s)
4 CRITICAL PERIOD OF MEDIA

The internet paved the

way for faster
communication and the
creation of the social
network. INFORMATION AGE
(mid 1900s-2000s)
WEB BROWSER
 WEB BROWSER

World Wide Web Mosaic Internet Explorer Opera

(1990) (1993) (1995) (1996)

Safari Firefox Google Chrome MS Edge

(2003) (2004) (2008) (2015)
SEARCH ENGINE
SEARCH ENGINE
 COMMON SEARCH ENGINE

Yahoo Search
(1995)
Google Search Bing
(1997) (2009)
BLOGGING SITE
 WEB BROWSER

Open Diary Blogger Live Journal

(1998) (1999) (1999)

Xanga Wordpress
(2000) (2003)
SOCIAL NETWORKS
SOCIAL NETWORKING SITES

SixDegrees Friendster Linkedin MySpace

(1997) (2002) (2003) (2003)

Multiply Facebook Google Plus

(2004) (2004) (20011)
MICROBLOGGING SITE
 QUESTION:

What makes a
MICROBLOGGING SITE
different from
BLOGGING SITE?
 MICROBLOGGING SITE

Tumblr
(2007)

Twitter
(2006) Plurk
(2008)
PHOTO AND VIDEO SHARING WEBSITE
PHOTO AND VIDEO SHARING WEBSITE

Flickr Vimeo Youtube Pinterest

(2004) (2004) (2005) (2009)

Instagram Snapchat Vine Tiktok

(2010) (2011) (2012) (2016)
INSTANT MESSAGING AND VIDEO
CONFERENCING
 INSTANT MESSAGING AND VIDEO
CONFERENCING

Yahoo Messenger Skype WhatsApp Viber WeChat

(1998) (2003) (2009) (2010) (2011)

Messenger Zoom Telegram Google Meet

(2011) (2011) (2013) (2017)
PORTABLE COMPUTERS
PORTABLE COMPUTERS

Netbooks
Pocket PC (2007)
(2000)

Laptop
(1981)

Tablet
(2000)
MOBILE PHONES
 MOBILE PHONES

Portable Phone Handset Colored-Display Camera Phone 3G Phone

(1983) (1991) (1995) (2000) (2003)

Touchscreen Phone Smartphone

(2007) (2011)
WEARABLE TECHNOLOGY
 MOBILE PHONES

Calculator Watch Walkman Smartwatch Wireless Earbuds

(1970s) (1979) (2004) (2015)
CLOUD AND BIG DATA
CLOUD AND BIG DATA

Dropbox OneDrive iCloud Google Drive

(2007) (2007) (2011) (2012)
 SEATWORK # 2
1. People forged weapon and tools with stone, bronze, copper
and iron.
2. paintings are drawn using ink of plants or from animal blood.

3. the first news paper, considered as the ancient news paper

between the roman empire and the public.

4. People used the power of steam and developed machine tools.

5. The internet paved the way for faster communication and the
creation of the social network.