Program Guideline 2020

Prepared for :
 Program Guidelines
Program Pictures Position of Creative Coverage
ShelfVision -Eye level 100% Network
Maxi -In front of the product Coverage (440
advertised. If not possible, will Stores)
be installed in the straight line
of the product, or the nearest
possible position, and equipped
by a “pointer”
-Size : 20 cm x 35 cm (width x
height)

ShelfVision - Additional 1 creative of - 1st creative:

Maxi Double ShelfVision Maxi 100% Network
Impact - Installed as ShelfVision Maxi, coverage (440
as product divider (at both ends Stores)
of product tier) - 2nd creative:
- The 1st and 2nd creatives 100% Network
have similar message of the coverage (440
same brand Stores)
 Program Guidelines
Program Pictures Position of Creative Coverage
ShelfVision • Additional 1 creative of -1st creative: 100%
Maxi Cross ShelfVision Maxi Network coverage
Category • 1st creative will be installed as (440 Stores)
existing ShelfVision Maxi -2nd creative: 60%
• 2nd creative will be installed in coverage
front of product of other ShelfVision Maxi
category that “closely related”.
• 1st and 2nd creative have
similar message of the same
Install in front of product brand
• Applicable upon space
availability

Install in front of other

category related
 Program Guidelines
Program Pictures Position of Creative Coverage
ShelfVision •1st creative will be installed as -1st creative:
Maxi + Banner existing ShelfVision Maxi 100% coverage
• 2nd creative (banner 20x70 (440 Stores)
cm), will be installed at the end
of category as category divider. - 2nd creative
•Banner to be placed according (banner) : 30%
to shopper incoming direction, coverage
apply on left OR right side of ShelfVision Maxi
the ShelfVision

ShelfVision -Additional 2 creatives of the - 1st creative:

Maxi Banner ShelfVision Maxi 100% coverage
Category - 1st creative will be installed as (440 Stores)
Dominance existing ShelfVision Maxi - 2nd & 3rd
• 2nd and 3rd creative (banners) creative: 30%
will be installed at both ends of coverage
category as category dividers. ShelfVision Maxi
• 2nd and 3rd creative have
similar message of the same
brand
 Program Guidelines
Program Pictures Position of Creative Coverage
Prime
Channel 1st creative will be installed in -1st creative :
front of the product advertised. 100 selected
stores (subject to
slot availability)
*stores availability
subject to retailer
policy
 Program Guidelines
Program Pictures Position of Creative Coverage
Cart Vision -1st creative : apply inside 1st creative: 1/3 of
and in front of the total trolley of the
trolley/cart store.
- 2 (two) sides exposure

Floor Vision In ADA, Borma,

- 1 pcs of creative to be D’best, Farmers,
placed In front of product Maju Bersama,
shelf or as agreed, facing Ramayana,
the shelf Superindo
 ActMedia Retailer Network

Independent Premium
Account Account Anchor Retailer

*project basis
 Calendar Cycle 2020
Cy 1 Cy 2 Cy 3 Cy 4 Cy 5 Cy 6 Cy 7 Cy 8 Cy 9 Cy 10 Cy 11 Cy 12 Cy 13

Ramadan, Back
CNY : Food & Health
100 % Home & to Independent GMS Retailer Christmast
Cooking & Beverages &
Indonesia Beauty
Cleaning, Schoo Day Fair Festival & NY
Backing Festival Diary Frozen
l
 Early Commitment Program 2020
How does it work?

1. Category exclusive: First come first served

2. Block off the competition by booking majority cycles this year and enjoy:
o Next year priority
o For specific category and program
3. Term & Condition :
• Contracts must be duly signed and endorsed
• Early Commitment Cancellation Charges: 100%
o Postponement:
o > 60 days prior to start of cycle - 30% charge
o 60 days prior to start of cycle - 70% charge
o 30 days prior to start of cycle - 100% charge
Thank You