PURPOSIVE

COMMUNICATION
TO PROVIDE OPPORTUNITIES TO
COMMUNICATE WITH COMPETENCE
EFFECTIVELY AND APPROPRIATELY TO A
MULTICULTURAL AUDIENCE IN LOCAL AND
GLOBAL CONTEXT
 REFERENCE

• PURPOSIVE COMMUNICATION. (2018)

BARADILLO, et al
Malabon City: Mutya Publishing
WHAT DOES RESEARCH SAY ABOUT
LANGUAGE ?
 THE SIGNIFICANCE OF LANGUAGE AS A TOOL OF COMMUNICATION
ANCA, SIRBU ,MAY 2015

• Language is essentially a means of communication among the members of a

society. The purpose of this paper is to show that a common language is one
of the most important features of a community and the ceaseless use of the
same language is the most certain proof of the historical continuity of a
community of people. The need to communicate triggers both the occurrence
and the development of a language and this need arises and becomes stronger
and stronger when one has someone else to communicate with, i.e. where
there is a society. In terms of linguistics, the study of language is a
multidisciplinary endeavour. Communication takes place not only orally, but
also in writing. It is this plurality of aspects in studying the same object that
makes language a perpetual phenomenon.
 COMMUNICATION SKILLS FOR WORKPLACE SUCCESS
RADHIKA KAPUR, NOVEMBER 2020
• Communication skills are regarded as the lifeline for not only augmenting one’s knowledge
and understanding in terms of implementation of job duties in a well-organized manner, but
also in leading to success of the workplace. When the individuals get recruited within the
organizations, they are well-aware of the fact that they need to make use of their educational
qualifications and skills in putting into operation their job duties. Furthermore, they understand
that communicating with others is the key in achieving professional goals, incurring the feeling
of job satisfaction and augmenting the overall functioning of the organizations. It is essential
for all the members of the organizations to put emphasis upon enriching communication skills
on a regular basis.
The main areas that have been taken into account in this research paper include,
communication skills for workplace success, benefits of communication skills within
the workplace, and measures to improve communication skills within the workplace.
 COMMUNICATION SKILLS IN EMPLOYABILITY OPPORTUNITIES
M. JAYASREE G.P.RAGINI
AIJRELPLS VOLUME 6, ISSUE 1 (2021, JAN/FEB) (ISSN-2456-3897)ONLINE

• This paper highlights the importance of communication skills in employability and discusses various
suggestions for improving communication skills for better employability. We know communication is among
the most commonly listed employability skills for jobs and is in demand across most industries, disciplines
and professions. Employers look for candidates with strong communication skills like strong written, verbal,
and nonverbal communication skills. In professional life communication skills are the key to build
relationships. The ability to communicate effectively is very important and enhance accordingly is also
important in professional life. It helps us to get along with colleagues and understand the importance of
interacting with others at workplace. The inability to communicate with others can lead to a lot of problems
both personally and professionally. A person may have good knowledge on the academics, but having only
subject knowledge is not sufficient for achieving job. In this competitive world a person’s performance is
evaluated mainly on the basis of the ability to communicate effectively. To be successful in professional life
a person needs to adopt all the skills required and apply them in the respective field. Personality
development of a person remains incomplete, if the communication skills are ignored. Many people fail to
impress their employees/recruiters due to lack of communication skills even though they are strong in
academics. Communication skills and Employability skills enable the learner to with stand the increasing
LANGUAGE AND COMMUNICATION

• LANGUAGE AND ITS NATURE

LANGUAGE

• AS A TOOL USED IN COMMUNICATION PROCESS THAT ALLOWS

US TO EXPRESS OUR THOUGHTS, SHARE OUR FEELINGS, AND
COMMUNICATE OUR VIEWS AND PERSPECTIVE ABOUT THINGS
• IS PURELY A HUMAN AND NON-INSTINCTIVE METHOD OF
COMMUNICATING IDEAS, EMOTIONS, AND DESIRES BY MEANS
OF A SYSTEM OF VOLUNTARILY PRODUCED SYMBOLS ( SAPIR,
1921)
• IS A SYSTEM OF ARBITRARY VOCAL SYMBOLS
BY MEANS OF WHICH IS A SOCIAL GROUP
COOPERATES ( BLOCH AND TRAGGER,1942)
• IS THE PROCESS WHEREBY HUMANS
COMMUNICATE AND INTERACT WITH EACH
OTHER BY MEANS OF HABITUALLY USED ORAL-
AUDITORY ARBITRARY SYMBOLS (HALL, 1969)
• IS A SYSTEM OF ARBITRARY SYMBOLS USED
FOR HUMAN COMMUNICATION
( WARDAUGH,1972)
• IS A SYMBOL SYSTEM BASED ON PURELY
ARBITRARY CONVENTIONS, INFINITELY
EXTENDABLE AND MODIFIABLE according to the
changing needs and conditions of the speakers ( robins,
1985)
 CHARACTERISTICS OF LANGUAGE

• 1. Wherever humans exist, language exists.

• 2. There are no “primitive” languages. All languages are
equally complex and equally capable of expressing any
idea in the universe. The vocabulary of any language can
be expanded to include new words for new concepts.
• 3. All languages change through time.
• 4. The relationships between the sounds and meanings of
spoken languages and between the gestures and meanings of
sign languages are arbitrary.
• 5. All grammars contain rules for the formation of words and
sentences of a similar kind.
• 6. All human languages utilize a finite set of discreet sounds
( or gestures) that are combined to form meaningful elements
of words, which themselves form an infinite set of possible
sentences
• 7. Similar grammatical categories (e.g. noun, verb, etc)
are found in all languages.
• 8. Every spoken language includes discrete sound
segments than can all be defined by a finite set of sound
properties or features. ( Every spoken language has a
class of vowels and a class of consonants.)
• 9. There are semantic universal such “MALE” OR
“FEMALE”, “ANIMATE” OR “INANIMATE”, found in
every language in the world.
• 10. Every language has a way of referring to past time,
negating, forming questions, etc.
• 11. Speakers of all languages are capable of producing and
comprehending an infinite set of sentences.
• 12. Language is primarily oral.
• 13. Any normal child, born anywhere in the world, of any
racial, geographical, social or economic heritage, is capable
of learning any language to which she/he is exposed to. The
differences we find among languages cannot be due to
biological reasons.