PAID DIGITAL CONTENT

THE NEW YORKER PAYWALL

LAUNCHED IN NOVEMBER 2014, HAS BEEN A RESOUNDING SUCCESS

2014 2015 2016 Budget

+ 43% + 47%
85,084 122,093 180,000

60% ALL ACCESS Edit Investment

25% DIGITAL Data + Segmentation
15% PRINT Funnel Optimization

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THE NEW YORK NEW BUSINESS PRODUCTION

Through March 29, 2015

Full Year
Acquisition YTD Actual YTD Budget % Var
Budget
Key New Business Sources
Site KPI 23,553 25,239 93% 181,874
Paid Search/Other 9,202 9,627 96% 42,657
Email 2,800 2,421 116% 16,796
Direct Mail 18,559 17,554 106% 58,734
Amazon 7,163 5,141 139% 19,180
Digital Newsstands 3,447 1,847 187% 12,870
Other DTP 8,284 5,482 151% 35,485
Gift 18,893 11,197 169% 167,224
Total DTP ACQUISITION 91,901 78,508 117% 534,820

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TAKING IT TO THE NEXT LEVEL
IDEAL STATE:
Channel
1,000s of
TNY Conde External Offer/Creative Creative Journal
Customer Segments

Clinton junkies Stories 1

News omnivores Stories 1

Short story mavens Fiction 2

Brooklyn talk of the town TOT 3

Silicon Valley leaders Specific Article 4

2 articles, social, newsletter Tote Bag 7

4 articles repeat month & visitor Tote Bag 1

6 articles, newsletter, frequent Best Offer 5