Corporate Branding Content Plan

Jan-Dec 2024

Document Classification: AMI Life Confidential 1

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Challenges & Action Plan

Challenge 1
Very low in number of LinkedIn and Facebook
followers compared to competitors

Challenge 2
"Enhance brand image and
People are confused of AMI Life between AIA and
AYA SOMPO insurance
build more trust
between potential customers
Challenge 3 showcasing both internal &
external activites in social
Only product-selling contents have been promoted on social media channels as of Facebook
platforms and it tends to make viewers bored
and LinkedIn"

Challenge 4
Losing the trust of customers on our brand and it affects on
sales process

Document Classification: AMI Life Confidential 2

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Objectives of Employee Engagement

‌To showcase how we care our employees and

CARE society

CONGRATULA
TE Our Values CONNECT

‌To make employees feel how company valued ‌To connect all employees each other and make
their dedication & hard work them feel we all are the one

CONTRIBUTE

‌To prove how each of employees are good

at contribution and collaboration

Document Classification: AMI Life Confidential 3

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Content Pillars

2024 Content Pillar (Corporate Branding)

Employee Engagement Seasonal Wish

Events Job Advertisement Special Day Activities
(LinkedIn & FB) (LinkedIn & FB)
(LinkedIn & FB) (LinkedIn & FB) (LinkedIn & FB)
"Part of monthly retainer"

 MOU signing ceremony  Orientation (less Ø Independence Day  Vacancy  Int'l Women Day
 Sponsorship events priority) Ø Union Day Announcement  Valentine's Day
 New product launch  Knowledge Sharing Ø Peasant Dy  Job fairs collaboration  World Down Syndrome
 New branch opening Session (less priority) Ø Thingyan Day
 Marketing initiative  Internal seasonal events Ø Labour Day  World Blood Donar
events  Monthly Costume Day Ø Mothers' Day Day
 Customer's experience (Eg: Flannel Friday) Ø Fathers' Day  Int'l Youth Day
sharing  Healthy Meal Days Ø Thadingyut  Int'l Day of Happiness
 Tea Time Ø Tazaungdine  Pride Month (only
 Competition Ø Christmas & New Year decoration)
 Rewards & Recognition Ø Chinese New Year
 Retreat Trip Ø Depavali Day
Visual – AMI Life Visual – AMI Life Ø Eid Mubarak Visual – AMI Life
Copy – Agency Copy – Agency Visual – Agency Copy – Agency Visual – AMI Life
Copy – Agency Copy – Agency
*All Myanmar Contents to be provided by agency
*English translation for LinkedIn contents to be provided by agency

Document Classification: AMI Life Confidential 4

Recommended Internal Events

8th Mar 14th Jun 12th Aug 10th Oct

International Women World Blood Donar International Youth World Mental Health
Day Day Day Day
 Bring in a special guest  Make a list of employee who want  Organize an art exhibition or  Arrange a physical exercise event
speaker to share about women to donate blood artistic expression workshop (Zumba or Yoga, etc)
empowerment to motivate all the  Provide nutritious food for where young individuals can  Invite yoga or zumba instructor
ladies in AMI Life recharging after blood donation express themselves through art,
 Choose women who are not only music, dance, etc
working lady but also being a
super mother share their
experience
 Game Session (Eg: Name it in a
minute game, Blind folded
makeover game, Spin the nail
paint bottle)
 Males to give bouquet to female
colleagues
 Prepare a cake
Expected KPIs

Monthly Quarterly Yearly

LinkedIn Followers 400 1,200 4,800+

Facebook Followers 200 600 2,400+

Reach TBC TBC TBC

Impression TBC TBC TBC

Engagement TBC TBC TBC

ENG Rate (%) TBC TBC TBC

Budget Spent $200 $600 $2400

Quarterly Content Calendar (Jan'24 – Mar'24)
Jan'24 Feb'24 Mar'24

External Events

Employee Engagement

Seasonal Wish

Job Advertisement

Special Day Activities

*minimum 1 post per month for corporate branding

*maximum 4 posts per month for corporate branding
Quarterly Content Calendar (Apr'24 – Jun'24)
Apr'24 May'24 Jun'24

External Events

Employee Engagement

Seasonal Wish

Job Advertisement

Special Day Activities

*minimum 1 post per month for corporate branding

*maximum 4 posts per month for corporate branding
Quarterly Content Calendar (Jul'24 – Sep'24)
Jul'24 Aug'24 Sep'24

External Events

Employee Engagement

Seasonal Wish

Job Advertisement

Special Day Activities

*minimum 1 post per month for corporate branding

*maximum 4 posts per month for corporate branding
Quarterly Content Calendar (Oct'24 – Dec'24)
Oct'24 Nov'24 Dec'24

External Events

Employee Engagement

Seasonal Wish

Job Advertisement

Special Day Activities

*minimum 1 post per month for corporate branding

*maximum 4 posts per month for corporate branding