Dura Roof

Digital marketing media plan & TG targeting Plan

Platform wise Ad types

Platforms Ad Type Targeting Remarketing

Posts/Articles

Facebook Videos

CTA

Posts
Instagram BEHERENOW.COM.BD
30 Sec Video
TG

In Stream
YouTube
In Display
Remarketing
Display
Google Look A Like Audience
Search

Email Registered User

Mobile Behavior
 Mr. Shahid
40-70, Industrialist
strong emphasis on innovation, &
quality, attends industry conferences,
networking events, and meetings both
domestically and internationally.
Mr. Zahir
30 -70 Engineer
focuses to ensure the safe,
efficient, and sustainable
development of industrial
facilities for his clients/
employers
Mr. Babul Mr. Aziz
35-65 Contractor 30, Entrepreneur
Seeks relationships with wealthy Run livestock farms & SME
businessmen and industrialists to organizations
expand his professional network
 Target Industries

 Spinning Factory  Garments & textile

 Leather Industry  Petroleum Industry
 Suitable Industries  Plastic Industry
 Salt Factory  Tobacco Industry
 Ceramic Industry  Pharmaceuticals
 Battery Industry  Auto Rice Mill
 Jute Mill  Auto-brick Fields
 Sugar Mill  Steel Mill
 Oil Refinery Factory  Textile Plant
 Bitumen Plant  Chemical Plant
 Ready-made Garments  Paper Plant
 Livestock  Fertilizer Plant
 Dying factory  Tea Factory
Targeting
Targeting types Segments
Online and
Economics, Factory machines ,
Offline sources Roofing materials, Building materials,
Investment, Banking, Politics,
Garments, Economics, trade,
Interests Construction materials , civil
engineering, business and industry &
finance

Location DHK,CTG, Khulna, Jessore

metropolitans & Industrial Hubs

Age: 35-70, Education: Engineering

Demographics universities ( BUET,KUET,RUET etc),
Business School ( IBA,NSU etc.)

Civil engineers, Managing Directors,

Chairman, Industrial Consultant,
Processions SCM head, contractors, CEO, Plant
Manager
 YouTube Ads Targeting

Content targeting methods Audience targeting methods

Placement Targeting: Interest-based Targeting:

Business Talk show, Construction technology, Economics,
Trade, Banking channel, prefabricated industrial roofing,
channel, factory construction cost, industrial shed construction,
factory shed design channel, roofing materials channel ,
factory shed design
Economics, Factory machines , Roofing materials, Building materials,
Investment, Banking, Politics, Garments, Economics, trade, Construction
materials , civil engineering, business and industry & finance
Demographic groups:
DHK,CTG, Khulna, Jessore metropolitans & Industrial Hubs

Topics: Factory construction, Roofing materials

Biographic group: Age group 35- 70

Devices: iPhone, One Plus, Samsung (Price range 200

USD +)

Keywords: Business Technology, Building martials, Roofing

sheet, Factory constructions, Sustainable business, Green Factory
YouTube Ads

Display ads
In Display Ad: We will promote different banner of our website
content through in-display ad to the relevant audience based on the
video keywords and categories.

In Stream Ad: Through In-Stream ad we will promote different

video teaser to the relevant audience based on their similar interest
Overlay ads on different videos

Skippable video ads

DSP

 Protohalo
 Daily star
 New nation
 Alzazira
 Dhaka tribune
 Dhaka times
 CNN
 Business insider
 Bdnews24
 Somoynews
 Ittefaq
 Jugantor
 Kaler kantha
 Bikroy.com
 Goal
 Monthly media buying Budget
Flatforms Amount monthly Frequency cap ( Monthly) Campaign Objective Content types
Facebook 100,000 5 Awareness & Retargeting Static & Videos
Youtube 100,000 5 Awareness Videos
Linked- In 50,000 5 Awareness & Lead generation Banner & Video
DSP 100,000 5 Awareness web banner & Video
LDN 100,000 5 Awareness web banner & Video
Total 450,000
THANK YOU.